Month: October 2023

October 25, 2023 / / Blog

25th October 2023

The Spokesmen Cycling Podcast

EPISODE 341: In conversation with Carla Francome

SPONSOR: Tern Bicycles

HOST: Carlton Reid

GUEST: Carla Francome

TOPICS: The joy of cycling with commuter-to-club-cyclist Carla Francome

MACHINE TRANSCRIPT:

Carlton Reid 0:13
Welcome to Episode 341 of the Spokesmen cycling podcast. This show was engineered on Wednesday 25th of October 2023.

David Bernstein 0:24
The Spokesmen cycling roundtable podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e-bikes for every type of rider. Whether you’re commuting, taking your kids to school or even carrying another adult, visit www.ternbicycles.com. That’s t e r n bicycles.com to learn more.

Carlton Reid 1:03
Hi there. I’m Carlton Reid. And first off an apology. A number of listeners told me of download problems with episode 340 with theRide with GPS co founder Zack Ham, those problems have been fixed. Thanks for pointing that out. Now, today’s show is a joyful chat with Carla Francombe. We also touch on the downsides of social media. And then segue into Carla’s journey in cycling from just commuting through to becoming a club cyclist and taking part in an uphill and mountain based charity event. So Carla, it is absolutely brilliant to actually physically talk to you. I feel as though I know you.

And I’m sure that the feeling is kind of mutual in that we’ve followed each other on Twitter stroke, X, whatever, Elon Musk is going to call it next week. Yeah. So that’s how I came upon you is via social media. So it’s now good to actually talk to you. And I’ve got to say to you that the reason I wanted to talk to you and want to talk to you for a long time is because you bring a lot of joy Oh, into the world of social because social media can be an incredibly, incredibly depressing place. But here you are. You’re you’re making faces, you’re making your fun of yourself. You’re making fun of others quite legitimately. And you’re it seems to me, I don’t know, this, maybe you’re just putting on a front? I don’t know. But it seems to me you’re having a ball. And and you’re also you’ve been on a journey. Yeah. So that’s what I’d like to talk about today is about the joy that you bring to my social media feed when your tweets come up, and you’re pulling faces. I love all that stuff. But also how you’ve been on quite a journey. Yeah. In in the world of cycling. Yes. So let’s, let’s, let’s talk about that. But first of all, let’s, let’s find out about you. So so you don’t have to give me your exact address or anything, but it’s roughly where are you? And what do you do for a living?

Carla Francome 3:07
Hey, well, thank you for having me on the show, Carlton. It’s lovely to talk to you. So I live I’m a woman in her 40s, mid 40s. I live in North London in an area called bounds green. I’m a live TV producer by trade. So I make TV programmes, everything from come down with me to Current Affairs and things like that. And in my spare time, I do a lot of cycling and talk about it a lot on social media. And I do love it, I do find it such fun. And I didn’t cycle for probably about 10 years because I had kids and they were very small and they’re always in push chairs and we’re in a flat and there wasn’t room for a bike. And then I got back on it again a few years ago and I just loved it and what was amazing for me as well as

you know, being a little kid so you know, love so much, but they need you so much was just to be able to get off on the bike and feel free of everything within a minute or two and just to be able to go on an adventure and it always feels like an adventure whether you know and often it’s just a commute and it’s often the same commute. But always meet someone different or you know you see someone and they’ve got a great handbag or you know something or basically something always happens I don’t think there’s ever been a bike ride when nothing has happened. Something always happens. So always feels like an exciting adventure and I do love it.

Carlton Reid 4:18
That is cute because you are clearly very very observational. You’re very good at spotting things that maybe other people aren’t spotting and then remarking upon it and then then you take your it’ll take a photo of a hug or something. Yeah, or somebody Yes, with a nice bike and then you’ll just photograph and then you’ll kind of go you’re just kind of like a spin off on that which is really really, really cute. Now but you do let’s let’s let’s let’s be frank here. Both you and me. We also get quite a bit abuse. Yes, unfortunately. From from from whom who gives you abuse and why why would they attack Carla? Who is bringing joy to the world? Why? Why attack you Carla?

Carla Francome 4:59
controversial things, some of the things that I say and that you say. I mean, you know, sometimes people get annoyed because you’re just, you know, cycling around.

I did just exist existing. And they think the funny thing is they always this is brilliant. And I love this, that when you’re cycling, they think that you’ve slowed them down. And he always catch up with them, you always catch up with them, you always do. And I always give them a little wink at the traffic lights. And I’m like, Yeah, wasn’t that slow was i and then there’s always a moment. And actually, you can have a bit of a laugh about it, because I’m not you really didn’t need to overtake me there.

So there is that in real life, people drivers often think that you’re slowing them down, and they just have this desperate need to get past you even if you’re going to catch up with them. But, but on social media, as well. And I think people just want to the things we talk about are often controversial, low traffic neighbourhoods are controversial. And, you know, these aren’t easy things, you know, low traffic, neighbourhoods have a lot of benefits. But I think it’s fair to say that they for some people have disadvantages. And that’s just part of how it works. Now, that isn’t right. These aren’t perfect, but they’re a starting point, I think. And so I think that there can be real frustration there. And I think it’s just really important for me on a serious note to actually listen to how other people feel. And some people might have more traffic on their roads, or it might be really frustrating for them for various reasons. And I just think that’s really important to say, Okay, this isn’t perfect. How can we work with this as a starting point? So yes, sorry, that was a bit of a serious answer, wasn’t it that?

Carlton Reid 6:28
Well, I’m going to keep on the serious theme in that. How do you how do you obviously physically cope, but as long as mentally How do you mentally cope with the abuse? Because you are a lightning rod? I mean, I sometimes, you know, follow, go down the rabbit hole, have a look at, you know, who’s interacting with you. And it’s awful abuse. And it’s it can be quite personal. Yeah, time these these aren’t just in abstract terms people are throwing at you. They’re being very, very personally horrible. So how do you personally cope with that? And almost, why are you hanging around on social media? Because you’re getting this stuff? So yes, you’re bringing joy, and that’s wonderful. But how are you coping mentally with the abuse you get?

Carla Francome 7:11
Well, I would say that I think most of the comments are really nice. And I think so I kind of pay more attention to that and most people are really positive and supportive. So and I’m a bit of an attention seeker Carlton. I don’t know if you’ve noticed, and I do love the positive attention. My dad’s a clown. My mum was a clown. I used to clown shows with my with my with my mum.

Carlton Reid 7:29
I mean, do you mean literally literally clown. Just he makes you laugh?

Carla Francome 7:33
Yeah. Okay. Okay, so my dad. I mean, maybe we’ll talk more about him but he was very big figure really, he he used to call me stop actually, this quite used to juggle the London Marathon Colton used to juggle marathons with clubs. He was actually the first person we think to juggle a marathon. He did Moscow. He did Swindon. He was you know, he’s in a Mazar but he’s a big character. And

so he’s an extrovert he was brought Butlins redcoat. So as my mum, and I’ve always thought that if you get to Butlins Red Coats, they should not be allowed to breed because they’re basically massive extroverts. And both of my parents do, you know, folk singers, entertainers. So they then produce me and of course, I’m going to become this loud, you know, extrovert person who basically just never shuts up. So yeah, I’ve got the genes of both of them, and it just they just shouldn’t have been allowed to breed.

Carlton Reid 8:25
This explains. So this explains everything.

Carla Francome 8:30
Okay, so yes, so yeah, they’re both clowns. Yeah, just be characters. So I think I just, you know, love attention. And I find everything funny, mainly. But yeah, the appears to be splits in different bits. I mean, there’s a lot about my weight. I’m not thin. I’m a size, I mean, UK size 16, which is average. But when you cycle people seem to think that you’re somehow going to become this whip it, but it doesn’t actually always work like that. And I’m very fit and pure fit and healthy. But I’m not thin. And apparently that was surprising to some people. And sometimes the comments are horrible. I was out the other morning at 7am. And I was going on a long bike ride. And and I posted something and somebody said you are too obese to cycle. And someone else called me lazy. And that actually really annoyed me. I was just like, Screw you, mister. You know, and so I get a lot of comments about my Wait, wait, I’ve been called an ogre.

And yeah, just a lot. But somebody Yeah, all that sort of stuff. So that does annoy me sometimes. But I try and talk about it. And one person wrote to me once actually, and they said, look, the way you deal with this is actually impacting other people. They said, I know someone who’s reading this and it’s making them feel they can cope with it. And I thought that’s really good actually. Because if other people are getting abused like this anywhere in their life, or that ever been told that they’re a bit fat or a bit this if they can see me talk about it, laugh it off, and you know, then then they might feel better about it. So that’s why I do it really.

Because there’s clearly a whole tonne of misogyny going on here because, yeah, I get abuse. I tend I’ve got very little physical abuse. So the odd one, maybe one

Carlton Reid 10:00
Somebody six months might comment upon the lack of hair on my head. But generally the abuse I get is is intellectual abuse. So it’ll be my ideas people are not they’re not attacking me for what I look like, mainly because I’m a I’m an adult. I’m very upset that I haven’t been, you know, one of callers. However, you can do that at the end of the show, you know, you can say, Oh, by the way, exactly. Thank you. saucepot. I want to be I want to call it Sourcepoint. Exactly. But that’s mainly because we haven’t met Oh.

Yeah, exactly. So we’ve got that got that settled, we know that. But people generally are not, you know, abusing me physically. So the misogyny is clearly there. They’re attacking you. You’re using physical attributes, which is that basically being

Carla Francome 10:52
British. That’s it, that’s really interesting. I’ve not thought of that. So you don’t get the physical abuse. Whereas I guess then as a woman, you’re expected to look a certain way and look a certain way to impress men if you’re heterosexual, you know, so you’re supposed to be thin, and you’re supposed to be extremely pretty. And you’re supposed to be like this. And that, well, I’m not always like that. And normal, a lot of other people and that should be fine. So yeah, that’s really interesting. Actually, the the amount, and it was often men, some lot of men are totally, and it is not about my weight. And I think it’s because it’s something easy that they that people can see, I guess is that I’m not skinny. The funny thing was, I didn’t ever really think I was that big. And people talk people started going on about it a lot on Twitter, and I was like, Really, but um, but I really try and turn it around a bit. So recently, there was a there was a day of protests, organised by initially by some amazing people in Birmingham safe streets now, they called it and I thought, You know what, and I was doing a cycle ride. In the afternoon, I was cycling up swains lane. It was a bike ride,

Carla Francome 11:52
the urban hill climb, and I thought I really wanted to have a poster or something that said safe streets now. But I couldn’t carry anything on my bike, really. And then I thought, I know I’m right on my stomach, because everyone’s always going on about my stomach. So it could be a useful billboard, have never got it out before. I mean, listen, listen, this is not a midwife that you would want to display. So I wrote. So my daughter wrote safestreets Now in black mark on my stomach, and actually, it felt quite profound because she, you know, she was born in my stomach, you know, when she came out there. And so I wrote safestreets Now, and oh, my God, I mean, really, I put it up there. And the comment, somebody said, you should not be allowed to cycle up the hill when you’re that pregnant. That’s what actually someone said, as if I was like, seven months pregnant. I was like, Look, I’m at the family most three months pregnant looking. I’m not eight months pregnant looking people. And then other people, someone called me an ogre. They all said, but you know what, it got loads of people talking about safe streets now. So I was like, well, there you go. It’s worked. You all you fools are fooled into a trap. So So you know, I just think you’ve got to kind of try and turn it to your to make a joke out of it or something. But But obviously, there is something there of it does seem to be of men thinking that you have to look as a woman a certain way. And that needs to change because that’s not fair. We don’t all look like we’re trying to hurt colour.

Carlton Reid
They’re all they are trying to hurt you. And there’s they’re assuming I am assuming what they’re assuming I am assuming that they are assuming that a physical Bob will hurt you more than any other insult and that’s that’s they’re trying to niggle you they’re trying to get it right. And they’re doing that by using physical.

Carlton Reid 13:35
Being awful about you. Yes, you know, so I’m assuming that’s what that they’re trying to do. And that’s why I don’t get those attacks, because they must assume that well, a man will not be bothered. If we quote you know, these bold

many men. Do you think that’s what it is that men think women care more about what people think about them? Yes. And they’re trying that they’re having right, what’s the I don’t like Carla? I don’t like the fact that she likes bikes. I don’t like the fact she’s trying to get cars off the street. I am going to attack her what she looks like, because that’s what I think will hurt her.

Carla Francome
That’s interesting. I’ve not thought of that. So that and then they they hope that I’m going to pipe down and as a result, which is extremely unlikely. Unfortunately for them, the chances that I’m going to pipe down

Carlton Reid
Yeah, Far be it for me to to a point on this because I’m not a woman. But when you look at you know the people who the women on social media who do get attacked a lot. I think that is what they’re trying but the misogynist are trying to achieve, get women to shut up. You should not be talking in the public space, the public space, it’s for men. It’s an unbelievable 1950s mentality these people have got and they are trying to silence who they believe should not be talking in public. It’s clearly you know, from the past this is not something you know, a modern person should really be attacking you shouldn’t be using this plague.
add stuff to use, you know, physical attributes, it’s just you almost think, well, if they’re going on that they really haven’t got any intellectual yes, they’re just purely going straight into this.

Carla Francome 15:13
I’m going to do that. And you know, and it sticks and stones can see, that’s interesting cuz it makes me think maybe I’m not actually that fat,

Carlton Reid
then they’re just looking for something or they go for a physical thing. Because they think that as a woman, that’s what bothers you. And so they’re going to try and hit you where it hurts, right? Whereas it’d be your hair, it would be, you know, lack of makeup or too much, it’d be something else. If it wasn’t that, yes, it would be something else to niggle you. That’s what they’re trying to do. They’re trying to upset. Yeah, they’re trying to Yeah. And they think, and that’s, you know, that they’re trying to stop you talking, they’re trying to stop this public discourse from people they do not believe should be in the public realm. It

Carla Francome
Well, that’s really interesting. And also, I think it’s interesting, because maybe it’s not as important to women, what they look like, as what these people think I’m not so bothered, like, you know, I’m in my 30s. Now, this is, you know, this is who I am. And also, I was never like the prettiest girl of my friends in school. You know, like, I had absolutely stunning friends. But I was the funny one. And I made people laugh. So that was always what I, you know, liked about myself. So I’ve never been like this kind of beautiful thing. So if somebody says something about my appearance, I don’t really care. So I think, you know, a lot of women don’t really might not really care, their value is not what they look like, you know, it’s great. If you look great. And it’s nice to try and look great. But it’s not exactly as if that’s all women are. And maybe that’s what annoys them, actually, is that actually there’s a lot of women talking, it’s saying their opinion, no, they hate your opinion, as well. But they’re not. They’re not, they’re not attacking you really on your opinions. They attack me on my opinions, or my ideology, if they believe one, but they attack you on physical trait that is so very telling very interesting, and there was a great one. And I must just tell you quickly, which was a guy over took me very quickly in his car, and it was scary. And I pulled up to him. And I said what you did there was actually it scared me, I felt frightened. And he said, I don’t care. You shouldn’t be on the road. And I said, Look, people have died on their bikes, you know, this is a big thing. And he said, again, I don’t care. And we started having this argument. And that’s when he looked at me and when you chunky bitch, and I was just like, Oh, wow. And also, of course, he was sitting in his car covered in crumbs and wasn’t thin. So it was like, hang on a minute, you know. So I cycled off, but then I came back and and I didn’t know that we had another altercation. But But yeah, so it happens in the street as well. The very funny thing about that one was though, is I went and talked to all these people at a bus stop, I was a bit shocked. And I said, This man has just called me a chunky bitch. And I kind of went off on one. And they all looked really engaged. And they’re all staring at me. And I thought these people really cared. But it just turned out that I was actually holding up the bus that was behind. And they just looked at me when the bus is behind you. And they didn’t care at all. I just didn’t keep it. But that’s very interesting. So women get a lot more on their appearance then so women must be Yeah, that’s very interesting.

Carlton Reid 18:07
So a few seconds ago, no minutes, probably actually. You mentioned that hillclimb. Yeah, but you did. So let’s talk about the journey because you came into this as a commuter cyclist, and now you’re doing events, you’re going on long distance tours, you know, I’m expecting, you know, the Carla Francombe. Going round the world.

cycling around the world kind of plans bubbling up here. You’ve been on quite a trajectory talk, talk me through that trajectory.

Carla Francome
And I’m very slow. I’m not like your son, I think is a very fast cyclist is me or Josh. He’s done very well.

Carla Francome 18:42
So the weeds Yeah, so I’m just a commuter cyclist. The reason this came up is I’ve got a dear friend called Manny, who had breast cancer over 10 years ago. We’re in our early 30s. And it was a huge, huge shock. And she was treated very well at the Royal Marsden. And she saw this particular professor and got this particular combination of drugs that potentially saved her life. And she set up a ride to charity as a result with some friends called look your difference. And it’s a brilliant thing that happens every year. And they’ve raised over two point, I think it’s I think they’ve now raised 2.5 million pounds. So they raise money for research for fellowships at the World milestone, and this is what this money goes towards. So So my friend Manny was involved with setting this up. And she asked me this year in April, she said, Do you want to do the Cure de France this year as a 10 year anniversary? And she’d mentioned it a few times, and I’ve never been too busy, but that was like gone, then why not manage? She was like, what do you really do it? And I was like, Yeah, brilliant, and it’s brilliant. You’ve done this, and you’ve already so much money and it’s so amazing. But the funny thing was, is that I was so naive, I didn’t even realise what it was I was planning to do. I was like, Oh, how how could it be cycling through the mountains? I was kind of imagining it would be a little bit like the sound of music.

Carla Francome 19:56
So I started training but the funny thing was, the more I train

Carla Francome 20:00
The more I realised how hard this was going to be. So at the beginning, I was kind of like really naive, late, naively ignorant thinking, oh, sorry, I should tell you a bit more about this, this ride. So it’s a four day ride in the Alps. In August, that happens every year. And it’s based on previous bits of the Tour de France. So roots of the Tour de France, and about 60 people do it every year. And it is hard. So every day is about 100 kilometres and about 2000 metres of climbing, which is to Snowdens. So it’s quite a so it’s basically cycling. And you basically just cycle around each mountain going up gradually or sneaking up beside. So it’s not always very steep, but it’s just a long is long, it’s you could be climbing. So you could be cycling uphill for three or four hours, basically at a time. And that’s cycling up all the time. So I didn’t quite realise what was involved when I signed up for it. But I did do a lot of training.

Carla Francome 20:57
So I signed up to a cycling club, and just cycled up as many hills as I could find. So I signed up in about May, and it happened in August.

Carla Francome 21:06
So,

Carla Francome 21:08
so yeah. And, and so yeah, I mean, I did as much cycling as I could, I didn’t have the best bike, I kind of ran out of money, I should have had a light road bike, and I should have had cleats. But I did do a lot of training. I cycled up with Islington cycle club. So I went out with them a lot. And yeah, it was amazing. It was hard. It was basically four days of yeah, just going out and just cycling up, just cycling up and up and up. And you just couldn’t. And also what was so funny about it, sometimes it didn’t even look that steep. And you were like, Why is it so hard? But it was because it was just a bit of a climb, but for hours. But the people were amazing. And the scenery was beautiful. I’ve never been to the Alps before. And it was just stunning. I don’t know if you’ve been Carleton, have you been?

Carla Francome 21:56
It’s amazing, right? So it was just so stunning. So the first day it was it was just so crazy hot, though. So it was it ended up being up to 4547 degrees. And that we did this main mountain called a call and I was just finding it so hard. I couldn’t even tell you why it was hard. It turned out it was just roasting hot, and we had to be taken up in the van. And I was really gutted. I was like, oh my god, maybe I’m just gonna have to go up in a van up all these mountains. But the next day we set off really early, we set off at like seven or 8am. And the first mountain was kind of a three and a half hour climb. I think it was 20 kilometres. And it was around a maybe 1300 metres and I rode with this lovely guy called James. And he stayed with me the whole way. And we just went up and up and up and we got to the top and it was an amazing feeling to just get to the top of the mountain, especially given the day before you know being taken up in the in the van. So got the tarp made it up. And that felt so happy. But then it was another one it was two in a day. So we went down, down, down and then we went up another one. And there was a point when I started to feel really bad. So this was the second day probably about four or five, it was hot again, it was really hot. And oh, everything hurt. I had pain. I had fabric pains in my nether regions and I just thought can I do this and my heart rate kept kind of going up. And I just thought I’m gonna do it. I’m gonna do it. And what was funny was we had this, these lovely folks in the in kind of a van like, and and they were saying she wanted to she wanted to kip in the fan. Come on, you know, you’ve done enough for today. And I was like, No, don’t ask me again. and lovely. James stayed with me. And there was a good hour where in my head. I’ve never had this before. But my head was kind of like playing this same loop of thoughts of like, Can I do this? I don’t know if I can do this. Am I gonna get to the top? I honestly felt like I was going mad. It hurts. Everything hurts. Can I do that? Like so. But basically, we got past that. And there was just a moment where it got cooler. And there was some shade. And the last kind of half hour was was okay. And we’ve got to the top and and funnily enough, someone had just passed me earlier. And I said I think I’m at the back and they said to me, don’t worry, Carla, there’ll be a bigger welcoming party for you at the top. And, and I kind of didn’t think anyone would even be at the top. I thought they’d have all gone off but they’d all waited and we got to the top and they all cheered. And me and this lovely James guy moved. We just kind of put our arms in the air and they all cheered. And it felt so amazing. And I’ve not had that before of feeling where I’ve kind of achieved something physically like that. And then I looked at my Strava on my watch and it had been over I think it was over 2200 metres. And someone said to me, you’ve climbed to stoke Snowdonia, today, and I was like, wow. And I was so the reaction from people like this guy called Graham. He came he just gave me this big bear hug and he was crying. And my other friend Tony, who set up the Cure de France with Manny and amazing guy, he was like, hugging me and crying as well and he was like it’s the spirit of the Cure do France.

Carla Francome 25:00
And it was just such an amazing feeling. And I guess what’s so nice for me is I’m not an athlete, I’m not thin, I’m not fast. But actually, for me, I’d achieved something that I didn’t think I could do. And, and it made me think all of us, it doesn’t matter if you’re not an a, you know, an Olympian, it’s about kind of like exceeding your own expectations of what you can do for all of us. And it’s an amazing feeling.

Carla Francome 25:24
So that was the second day and then overall, like so over the four days.

Carla Francome 25:29
Other people differ than me, but I cycled three quarters of the height of Everest. So three quarters of an Everest man, I can’t remember how many. I think it was. Yeah, I think I cycled as high as Kilimanjaro over four days.

Carla Francome 25:43
So it was like over 4000 metres. So it was just amazing. Coming back and thinking, wow, I never thought I’d achieve that. And it made me think for all of us, it’s not about what you can do compared to others. It’s about what you can do for yourself and pushing yourself. I’m glad you had that experience. Because as you saying before, it’s it was just up and

Carlton Reid 26:03
up. And that’s that is tough. And especially in that kind of weather. I mean, the last summer was was roasting hot, you know, you can do those kind of climbs, anybody would suffer in the heat on those kinds of climbs. It’s incredibly tough. So kudos for you for doing I remember, you know, reading some of the social media from back in time as well. Very inspiring stuff. Thanks. You know, if people want to do this, and they should do it, they shouldn’t be put.

Carla Francome 26:35
I know it’d be support definitely, always be support that you’re not true. And you know what, when I said I was doing this, and obviously at that point, not quite realistic. What I’d signed up for people were so nice that loads of people wrote to me and said, Look, I can give you some coaching, training and lovely Kate who’s a bike fitter, she she who lives in Hackney, she said she would do it with me. So she’s, she’s become a friend. But I didn’t know her before this. So she was a bike lady who fits people to their bikes and gets, you know, the measurements, right. And she did it and and just so many people helped along the way. And it really made me realise that if you do something that is a bit out of your comfort zone, people do come forward and offer to help. And that was an amazing thing. And people rode with me, even though I was much slower. And so that was really inspiring as well. And I just thought afterwards, I got by with a little help from my friends. And I did, there’s no way I could have done it without all the support I had. And so that was really special as well.

Carlton Reid
So we started by talking about the downsides of social media. But you’ve very much you know, mentioned there basically some of the upsides because the people who came to I do want to carry on talking with you, Carla, and I will come back to you. And we can talk about you at that cycling club and and how you found that experience because that can be quite trying at times. But first of all, let’s go across to my colleague David who will take us into a short ad break.

David Bernstein 27:57
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Carlton Reid 28:57
Thanks, David and we are with Carla Carla Francome have bad I don’t know where. But it’s both London. Not and apparently so I’ll have to look that up on the map and find out exactly where that is and how far you from Swain was at swains.

Lane. Change lane. So how far you have now 25 minutes cycle ride so that’s a very steep hill, huh? Yes. Yeah, that’s where they have all the hills. Remember how steep it is? Maybe it’s 14% is actually not very long. But though there is a bit of it where sometimes the front tire can jump up a little bit. So it’s a bit steep. So yeah, that’s high right now. And right now is Hill Climb season. So we’re coming into that season again, where were the hill climbs certainly in the Northeast.

Start now and they are up and up and up and they hurt. They’re short, but they they definitely yeah hurt. Now you were talking before about joining the Islington cycling club. Now I’m not familiar with that club, but I am familiar

With, with cycling clubs which can sometimes upset because some clubs are not very welcoming of newcomers, others are incredibly welcoming. You know, there’s some sometimes it’s the ethos of the club, you know, we’ll either sink or swim because some clubs, you know, they’ll go out with people and they will drop you. And you know, you’re in the middle of God know, for your from your point of view where you would get to a club, right? But say in where my neck of the woods, then you go out of the club, and you’ll find you’re in the middle of nowhere and you’ve been dropped and you think, Well, hang on, I came out with this club, and they’ve dropped the ball left me. So that’s the ethos, it comes down to the ride captains and the ride leaders about how they cope with it. How have you found your experience with cycling clubs? And what ethos does does the Islington cycle?

Carla Francome
Yeah, these are all really good points. And I think clubs can be intimidating. And I guess it’s finding one that is right for you and having a chat to them first. So I’d actually seen Islington in Regent’s Park, whizzing around, doing laps and seeing their lovely shirts. I mean, to be honest, they also have a nice shirt with a nice green screen stripe, which I thought would look good with a red lipstick. So that’s obviously mainly up to them. I thought I quite liked the look of that jersey, quite fancy that. So so I’d heard a bit about them. And I just knew they had a lot of women. And I’d met them in swains lane, I don’t know go to swains lane on a Wednesday morning, kind of at 630 till 730 and try and do six hills. And they were there then. And they were all really friendly. And they looked lovely. So I kind of had a really good vibe from them. And it turned out that they do no job brides. So they’ll basically particularly on hills, they’ll go up the hill, but then they wait for everyone at the top. So I really liked that love the number of women, one in four of the club writers of women, Islington, and have a lot of riders. So I went along to kind of you have to go along to kind of a trial ride when they give you a chat first and explain how it all works. And a friend Rachel actually who lives nearby is an amazing rider for them. And I knew her and she was doing the intro. So that felt good. So I think I mean, I think funnily enough, I turned up a bit full of myself because I’ve done quite a bit of training lately, I was thinking I’m in great shape, I’m gonna just fly off. So I actually had a bit of a baptism of fire, because I was actually not very fast compared to these other riders. And, and I think probably on our intro ride, we should have split into groups a bit more, but no one really knew you know how fast we were compared to everyone else. And I was in a group with these two, they were 20 Something triathlete women. They were Whippet thin, they had these light bikes and a heist, I had quite a heavy bike and a pannier on it with a with a D lock on just in case.

Carla Francome 32:45
basically shut off. And there were six men, these two women in me and they were just faster than me and I just got a big shock because I was like, Okay, wow, I quite slow compared to these great riders. But they were very sweet because they kind of felt a bit sorry for me, for some of us surely give me sweets. And my watch was beeping and they were like your heart rate, okay. And afterwards, we went to the pub and everyone took the mickey out of me because I had they called me Mary Poppins because I had this pannier and I was pulling all this stuff up by Bernie and I had like a notebook in there. And I had a wallet with loads of receipts and coins. They were like Bochy, doing so. So it was a bit of a shock. But also, it was really amazing to ride with other people and have the routes planned. So it’s very easy, I think, to after an experience like that, where you feel a bit embarrassed, because there were points when they were waiting for me. And I thought, Oh, God, I’m slowing them all down. But you know, I did do it, oh, it’s just a bit slower. And they waited for me at various points. And it would be really easy then to go. Do you know what I’m embarrassed, I’m not going to do that again. But I also thought, well, you know, this, keep going and see how it feels in a month. And people were really nice to me actually on social media. And they said, look, it’s always hard when you join a club, but it’s the best way to improve. So I started going out with a green route group on Sunday mornings. And I did see that we it was amazing. I did a 90 kilometre ride in it, and it was really hard. And two weeks later, I did the same ride. And I felt like a different person. And in fact, it was 110 kilometres. And in two weeks it suddenly I could just do it. And so it was amazing. Because now I can go out on a Sunday morning, and it’s a lovely group and you always chat to all different people. And you’ll go somewhere never go like never think of cycling to say, you know, I don’t know Cambridge or something. But because there’s someone lovely who’s planned the trip for you, you can just go and so it’s a brilliant way to just really improve your fitness and I think it’s tricky at first. But also I thought well by the time I’m up to the green group level, which is the sorry, the slowest group. Now on there and now I’m only going to get faster and get better. So I do really say to people, I do really think it’s worth giving it a go. Even if you feel a bit intimidated at first because you’re only going to get faster and you will find your people.

Carla Francome 35:00
you know, so so it’s been brilliant really.

Carlton Reid 35:04
And he’s still riding with a pannier and lock?

Carla Francome 35:08
I did ditch all that and and I do need to get a lighter bike and I’ve got some cash

Carlton Reid 35:14
so what what what bike Have you got then what bike you riding all these.

Carla Francome
It’s a hybrid, it’s quite heavy, but it’s my mum’s but it’s just really comfortable and I’ve got a bad back at times. And it’s really comfy and it’s got loads of gears, and it means I can go uphill basically at the speed that people walk. So it’s got loads gears, and it’s just a hybrid track.

Carla Francome 35:36
But I do need to get a light bike and cleats. That’s the next thing.

Carlton Reid 35:42
So you’re you’re basically doing road bike events. On in effect a modified a svelte mountain bike, you’ve got flat bars, yes, flat bars, you haven’t got bars. Yeah, and other people who you’re riding with are getting into a tuck position. You know, they’re getting out of the wind, you’re getting out of the wind, you’re suffering at a real disadvantage. I mean, yes, it’s probably okay for girls, but on the flat, you’re suffering a real disadvantage there. If you can’t get down into the tuck. Are you? Are you looking to thinking about getting to a road bike? Or is this something that you’re going to stick to hybrid type bikes and and what’s your thing? Do you want to get a road bike for lightness?

Carla Francome
But I might need the flat handlebars? Just because my back’s not great. I don’t think I can get down to a drop on my chair. I might be able to if it’s quite short, you know, bike.

Carlton Reid 36:29
But you have you said you that woman was giving you a bike fit? Is that a bike fit for a hybrid or bike fit for you potentially?

Carla Francome
It was it’s kind of experimental. So yeah, I could get a road bike. I just have to get the right measurements. Basically, it was just that I ran out of money to be honest. Like it cost me quite a lot the cure to it. I’m definitely looking to get a road bike, a light, but basically its lightness. That’s the most important thing. I think for me. If I can get down to the handlebars, great, but it’s mainly a weight thing. Like I weigh 85 kilogrammes. My bike was like 14 kilogramme. So that’s 100 kilogrammes, I’m hearing appeals and I said to my stepdad I was like my bikes a bit heavy and he looked at me when no offence or anything but most of that weight that you’re getting up in the mountains is you and he’s right you know and and so

Carla Francome 37:15
in a lovely way so what I want to do this year is lose some weight actually not and this is funny because I’m kind of with the chills having a go at my way I almost don’t want to lose weight because I’m like Screw you guys you know, but actually, I want to lose weight so I could get up hills quicker and then I want to get a light bike to get really fit this year and hopefully tackle a cure again next year.

Carla Francome 37:38
Where hopefully it’ll just be a bit easier to keep up with people that’s why one now then let me ask you did you get a jersey that looks good with your red lip? I did I finally got my Easington jersey and this is a fun story actually, I’ve got time I have a lot of time for a funny story because you’ve got as much time as my essence in Jersey right and the funny thing was is it took three months for the isn’t and cycle club journey to live and it was funny because by then I actually felt like I deserved it. So I quite liked that it took a while and I put it on and it was my first day going out on a ride and and I had the red lipstick on and it’s a good one at Carlton it stays on it is even there the next day the lippy I will recommend it to you, and maybe you might not need it. So anyway, I went out and we got 60 kilometres away in about by about 11am. And we were in the countryside and I felt so excited, felt so proud of myself and I just jotted into this cafe with my new jersey on and there were these two chaps there. And I said, Can you believe it? We’ve cycled all the way from London. And he looked at me one of the guys and he went Islington. They’re all in a bubble, aren’t they? The extinction bubble? He just got me dead. And I was like, Well, I deserved it. To be honest. I was so cocky that day. I didn’t need to be taken down. So I think that’s the problem. It turns out there are a lot of people who come down from London and a very annoying to other people. So I’ve learned to kind of rein that in a bit. So isn’t in cycling club. It’s a nice jersey. Is it a women’s jersey? Is it just as a unisex jersey? What’s Oh, I think it’s just a unisex jersey. Does it fit? Yes, it fits. Well. It fits well. Not like the Rafa one that I want. Can I tell you about the Rapha one?

Carlton Reid 39:13
Exactly. That’s where I was going with that one. Yeah. That was that was that was a funny episode that you had but yeah, but people who didn’t weren’t there at the time and weren’t.

Carla Francome 39:24
So basically I was supposed to be doing this Rapha women’s ride. And in fact, I didn’t I ended up not being able to do it that day as well. But basically, I’ve really wanted a Rapha jersey. And they’re really expensive. So I found on ebay and it looked a bit clowny. I thought that’s not bad. It had some red and strong red and black stripes, maybe in a green stripe, found it on eBay. And I was very excited to win it on an auction. And it turned up and I wore it out and about and I thought this is good. I’d submit the view on myself in a shop window. And it honestly looked it was a men’s jersey and it had these stripes and it honestly looked like I was wearing a cream bandage around my chest area or a cream boob tube

Carla Francome 40:00
And I was like, oh my God and I hadn’t realised. So I was cycling through the heath and I said to this couple Excuse me, would you mind taking a photo of me and I called them this random people to take this photo? And I said to them, Do you think do you think it looks a bit like a wearing cream boob tube? And they will they were really laughing and they’ll go, no, no, it doesn’t. It doesn’t. It did. So anyway, put the photos on social media, and people have been talking about bobb tubes ever since. So you’ve got to be careful. As a woman, it turns out when you’re wearing men’s cycling jerseys, because they obviously haven’t designed them with knockers in mind, to be honest, I don’t know how else to say that.

Carla Francome 40:35
I’ve tried other ones when people started sending ones where think they had like Googly, googly eyes in the wrong place and things. So designers, you know, make unisex jerseys for women too. And I do love I’ve got to just say I wear a lot of jerseys by Fat Lad at the Back, and I love their stuff. It’s really comfy. And, and it’s goes up and down in sizes, it’s got all sizes, and and they know that women have knockers.

Carlton Reid
So which is a great thing for the Americans who are listening to this who don’t know what knockers is my I don’t know, how much of vernacular kind of gets across to, but but knockers are breasts that say Press Yes, yes. No, it’s okay to use not because that’s great.

Carlton Reid 41:18
We have an international audience here, callers so so whenever we have bits that might not translate, it’s to say, to have like an agenda and of whatnot, because I’m sure that in the context, realised whatnot, as well. But anyway, I think that’s probably the first time in the history of this podcast that the word knockers. I’m so pleased. So it, it’s, it’s good to have you on the show.

Great to be here. And for you to expand our, our smutty vocabulary Thank you very much. And so you’ve got to you’ve got a top that fits you It goes well with your your lipstick, we’re all pleased to hear that it sounds as though you’re going to be increasing your cycling, you’ve been using kilometres a lot. So your cycling club range, your cycling mileage, you’re doing that so you’re you’re clearly on a trajectory where you are increasing the amount of cycling you are doing 100 kilometres is no longer phasing you which I’m guessing five years ago, that would have been

almost literally impossible. You might have thought. And now it’s not impossible. So what are your colour? What are your plans? Apart from wanting a road bike and getting it? What do you have anything goals this year of events, mileage? You know, what, what challenges are you going to set?

Carla Francome
Well, what I want to do is ride out with this Islington cycle club every other Sunday. That’s the main plan. And it’s quite tricky. What you know, if you’ve got little kids and you’re working a lot, but I kind of figured I’ll do that as my plan and every other two, so every fortnight do a big ride. And I hopefully have 100 kilometres. There’s a lovely guy, Matthew there who arranges it. So that’s my plan. And to just keep things ticking over, I want to lose some weight. And then I hope to do the Cure again next August. That’s the main thing. I’ve been thinking about doing triathlons, but actually my knees aren’t good for running.

Carlton Reid 43:11
Or so that you’re really,

Carlton Reid 43:15
really going for

Carla Francome
Yeah, so I did some other things. But actually, to be honest, I’ve kind of missed at the moment having that having that goal and what I realised was the cures or that it was actually amazing to have a goal where you’ve been trained for because I was you know, often getting up at five and I would have cycled you know, a lot of hills in the morning or I’d go out in the evening. And I’d for two hours I’d cycle up every hill I could find locally. And I’ve kind of missed having that because it really makes you up Sure. It’s funny when you have the fear of God about something like that you just worked so hard. And so now I feel like oh, I need that again. So the question is what is that going to be and that is I think I’ll just take a while well just cycle with Islington every fortnight but I do feel like I need another challenge actually as well because it does really make you work hard and I lost a stone for me I just felt great you know and I felt I just felt it was just really good to do something like that so do recommend that whatever it is and it might not be you know cycling in the house for someone it might be something quite simple but I do think it’s really good to have a challenge like that to train for.

Carlton Reid
I’m going to close it there because we could obviously talk for hours and hours and hours

Carlton Reid 44:22
but we have got to close it at some point so I it’s been fascinating and and entertaining as kind of I expected I wouldn’t really have expected this to go any other way. Considering from from from monitoring your social media feed. I kind of knew what but tell me tell me what people who don’t follow you who I’m sure will absolutely now follow you. Where can they find you on social media?

Carla Francome
on Twitter now called X and my Twitter handle is just Carlafrancombe

Carla Francome 45:00
I just say formally Carlton, I’d like to say that you are a saucepot.

Carlton Reid 45:06
Thanks to Carla Francome there and thanks to you for listening to episode 341 of the Spokesmen podcast, brought to you in association with Tern Bicycles.

Show notes and more can be found at the-spokesmen.com.

The next episode will be a rolling interview with gravel riding author and route developer Markus Stitz, but we’re not in Scotland as you might expect. That show will be out early next month but meanwhile get out there and ride.

Carlton Reid 46:17
I’m recording again, you are welcome to give me a bit of a saucepot story.

Carla Francome
I must tell you one thing, Carlton, which is that I met this lovely chap who was cycling around up up up up hills locally and I said I would do like your socks. And he said thank you. And I said Would you mind if I take some photos? And he had great cycling gear on socks and all sorts stripey socks. So I took some photos of him and asked for his Twitter handle and posted on Twitter and x and said look at this source pot today, guys. And I must just say a call everyone’s saucepots. There’s nothing in it. But anyway, I said, I called this guy saucepots. But anyway, that evening, there’s a local Facebook group of about 100,000 people on it for local families. And this lady posts and she said, please be careful if your husbands are out cycling in the area because it’s possible that Carla Francome might find them and put them on social media and call them a saucepot. And I was like, oh, all the colour just drained from my face. And actually, this woman was very funny about it. I do know her a bit and I wrote her and I was like, oh my god, I’m so sorry. I just like to say I did call your husband saucepots in very much a platonic fashion. And she said it was actually hilarious because her husband had walked through the door that evening. His head was apparently the big the size of a small planet. And he said that he’d been called a saucepot that day. She said that the reason it was actually really annoying was because he spends all his money on cycling gear. And now he felt like he wanted to spend even more money on cycling gear. That was what I thought she was annoyed about. She wasn’t worried that you know, we’re gonna run off into the sunset. She was just annoyed about the money he was spending. So bikes I’m not gonna say more money on a bike. So she said, Oh, God, she said you’ve done no, she said his head was big enough before, so I had to apologise but I’m now a bit more careful. I must say when I call people saucepout on social media. Okay, so annoy the lovely wives.

October 20, 2023 / / Blog

20th October 2023

The Spokesmen Cycling Podcast

EPISODE 340: In conversation with Zack Hamm of Ride with GPS

SPONSOR: Tern Bicycles

HOST: Carlton Reid

GUEST: Zack Ham

TOPICS: I’ve featured folks from Bike Map and Cycle.Travel and now in this third episode about cycle navigation apps I talk with Zak Ham, co-founder of Ride with GPS

MACHINE TRANSCRIPT:

Carlton Reid 0:12
Welcome to Episode 340 of the spokesmen cycling podcast. This show was engineered on Friday 20th of October 2023.

David Bernstein 0:29
The Spokesmen cycling roundtable podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e-bikes for every type of rider. Whether you’re commuting, taking your kids to school or even carrying another adult, visit www.ternbicycles.com. That’s t e r n bicycles.com to learn more.

Carlton Reid 1:04
I’ve featured folks from bikemap and cycle.travel. And now in this third episode about cycle navigation apps, I talk with Zack Ham, co founder of Ride with GPS. I’m Carlton Reid, and I recorded this chat remotely. Zack did have a great mic, but he didn’t have a pop filter. So there are a few slight plosives in the first half of the show. But we did cure that in the second half. Now tell me that you live in Eugene, but then go to work in Portland. Is that kind of right?

Zack Ham 1:43
Oh, no, that would be that’s they’re about 100 miles apart. I lived in Eugene for about nine years. That’s where I met my wife. And that’s where we started the company. But I moved to Portland, about 10 years ago. So I’m in Portland now.

Carlton Reid 1:56
So I noticed there was there was there was definitely two centres. You know, the original route was in Eugene. But clearly you’ve kind of said My question was going to be really is the fact that it’s now in Portland or even then in Portland? Is that the reason there is a bicycle app? Because Portland clearly is is in certainly in North American terms. chocker with bicycles.

Zack Ham 2:24
You know, it’s it’s funny, that’s a question that we get all the time for, like, oh, Portland must be a great, great place to have an app for recycling because there’s so many cyclists there. But the truth is, my partner and I both grew up in the Portland area. It’s just kind of coincidental. And most, you know, we have a great audience of people that use our stuff and in the Portland area, but it’s not it’s like maybe in the top six cities in the US for us. So it’s really not central to the business.

Carlton Reid 2:52
Interesting. And your bit your partner that is Cullen Cullen

Zack Ham 2:55
King. Yes, exactly. And he he went to college in Corvallis, which is about 30 miles north of Eugene. So we actually started we started riding motorcycles together in high school. And so the very, very early days of, of the product, we were just programmers, we like to working on software projects. That was really the impetus. And we did our first testing on motorcycles and we still have a contingent of, you know, dual sport and adventure riders who swear by our product, you know, 15 years later, and some of them have no idea that it’s that it’s really focused on cycling.

Carlton Reid 3:31
Because I’m a motorcyclist cyclist, you can have very similar routing needs.

Zack Ham 3:37
Sure, it’s not about going from A to B, oftentimes, you end where you start, you’re just trying to go out on you know, scenic, beautiful roads where there’s not a lot of traffic. On the motorcycle, you don’t really care if you’re going up or down hills, but you like you like a curvy road. And the only reason to make a curvy road is typically because you’re going up or down hills. So it ends up being very similar from the routing front.

Carlton Reid 4:00
Hmm. So 2007 was when you and these two motorcyclists fresh out, were you fresh out of college? Are you still doing it in college?

Zack Ham 4:10
Oh, no, I was a I was a sophomore in college at the time. And actually, we we started it in two late 2006. So yeah, quite quite a while back.

Carlton Reid 4:18
So that’s the same age as this podcast.

Zack Ham 4:20
So you know how you know it feels?

Carlton Reid 4:24
Yes, that’s how long your product has been out there because this this podcast is a dinosaur in podcast terms. So 2006 2007 ish, when it comes out. So why are you doing what what’s the what’s the landscape here? Literally the kind of digital landscape and what why are you creating this? Why is there nothing like this out there?

Zack Ham 4:46
You know, 2006 and seven was just a different time on the internet. And perhaps I was just a different age. So I was, you know, young and naive and had that kind of ignorant confidence that you have then which is See, which is really a powerful tool because I had a boss who was a coach of a women’s cycling team and Eugene and he had been trying to get me into cycling and telling me how cool it is, I should stop riding my motorcycle and just, you know, get some exercise. And I finally took him up on the offer one day went out on a pretty tough 30 mile ride, which for me was was crazy. And, you know, I came back and I’m like, wow, that was incredible. But the thing that really stuck with me was he took this GPS unit, he had a Garmin 705 At the time, took it off his bike, plugged it into his computer, and showed me the data that he had. And it was like, there was a line on a map show he had a barometric altimeter, he had a power metre at the time, which was pretty advanced, you know, speed and cadence sensor, heart rate strap, he had all the technology at the time. And I saw the software and I’m like, this software could be so much better, and what other sport in the world other than like Formula One racing collects this much data, like cyclists are a strange breed. And so as a programmer who was contemplating getting into riding, I was like, I have to do this because as a programmer, it’s interesting, I didn’t even care about bikes. At first, I just was really interested in all the data people were collecting. So that was really the spark. And then looking at the competitive landscape. I mean, at the time there was map, my fitness, there’s Map My ride, and then there was also a company called motion based that eventually got acquired by Garmin and turned into Garmin Connect. And looking at those, you know, being that confident sophomore in college, I just shrugged my shoulders and was like, I could build something better. Like, you know, it was that was how the Internet was back then there was just less money and everything things were less developed. And, you know, a high school or a college student could really look at the landscape and say, I could do that.

Carlton Reid 6:45
Now I’ve seen the side to research this kind of I went on on bikeportland. So that’s where I got the articles, original one from way back when Jonathan Maus has done a review, and then the later one where he’s talking about, you know, you’ve been going for 15 years. So I’ve got some other kind of biographical details. Sure. And that’s how I knew about cologne on there, all that kind of stuff. So on on on bikeportland. It was basically talking about where you’ve come from. And that was where my question was coming from. Also, by the way for for, for cycling. Could you if you’re in Portland, that’s why and I would definitely like to circle back on give us your your top cities. But on that on a coverage that Jonathan did have you, I think it’s you are saying you basically you bootstrapped this. And you always bootstrapped it all the way through in that you’re self funded. And tell me how many members of staff you have now?

Zack Ham 7:47
Yeah, we’re just about 35 people at the moment. So that’s

Carlton Reid 7:50
a lot of people to be relying on your subscriptions.

Zack Ham 7:55
Yeah. And we’re hiring right now. So yeah, we’ve been, you know, we started the company just, I don’t know that. I don’t know, maybe, maybe, Colin and I put in a couple 100 bucks or something for hosting. I don’t even remember at this point. But, uh, yeah, we started in 2009. We asked people if, you know, hey, you know, back then you’d see this more often. But we’re like, Oh, if you like what we’re doing, you’re welcome to donate to our PayPal, you know, buy us a cup of coffee, whatever. And, you know, very quickly, we’re getting about 1000 US dollars a month. And it just kind of struck us, okay, this, this is starting to look like a business. And before that it was just a hobby, you know, we worked on it together quite often. And, and then in 2011, I was able to go full time on it. And from then it was just this sort of cycle of, oh, okay, we made some more money. Should we hire somebody? Should we, you know, buy another server, and just kind of rinse and repeat. And then, you know, coming into where we’re at today, you know, we’re still customer funded, still profitable. And, yeah, we have about 35 people and hopefully bring on a handful more towards the end of this year and into next year. And I think right now, it’s kind of the most exciting time in the business yet we’re, we have a really, really strong team. You know, everybody’s into bikes, everybody’s passionate about the space, people have chosen us as an employer. For very personal reasons. It’s not just the job. And everybody kind of buys into our mission, that we’re focused on bikes, that we want people to get on a better ride, and just kind of staying really, really close to this niche that we’re in. And instead of trying to go broad and you know, be everything for everyone.

Carlton Reid 9:39
So when you when you got those first 1000 bucks with via PayPal, at that point, you must have thought, well, we need two levels here. We need a level that anybody can can use and then we need the subscription level. And is that when you start adding crazy features, or is it always Oh, wait, you need to add this feature? And then it’s like, no, hang on, we’ve got to stop, we’ve got to stop this is going to pay our wages here.

Zack Ham 10:07
Yeah, it’s, you know, it actually took us a while to launch the paid account, because we just had made everything free up to that point. And, you know, for us, it was really, we were never really focused on the business, or the sales, or the conversion funnel, or all the kinds of traditional software as a service, stuff that, that you should be worried about, frankly, for us, we just had all these people using our site, and then they would email us and be like, Hey, I have a Garmin 605, and I got this error. And that would be kind of our dopamine hit, we’d be like, yes, we’re going to solve this problem for this person. And then they’d come back and say, I want an awesome bike ride. Thanks. And that was really what drove us and still drives us today. And then in terms of the money side, you know, we we identified some features that we’re speculative, these kind of this advanced analysis studio feature, and a few other a few other convenience things. And we’re like, Yeah, let’s, let’s launch a paid account. And we’ll we’ll have like, you know, syncing with the there’s a wait an app plus weight scale, and it’s like, this is obscure enough, we’ll make this paid. And since then, we’ve gotten a little bit more refined. But we still like to have a product that’s really useful if you don’t pay us. Because ultimately, the people, whether you pay us or not, you’re you’re part of our community, you’re contributing back. You know, if you go on a ride, then you could submit a review of the route that you did that’s going to help somebody else. Or you can seek your rides and help build out our global heat map and help people understand what roads are safe and popular to ride on. So it’s not just about collecting money from people, there’s also opportunity for you to contribute value back just by participating.

Carlton Reid 11:49
So tell me, you’ve kind of like touched on a few bits of paid for too. But tell me what what do you if that if I go on via the app, or I’m presuming on online as well, on the on the on the browser based version as well? What do I get as a as a fully paid up member? And how much? And Are there levels?

Zack Ham 12:10
Yes. So there’s, there’s two levels that would apply to you as a consumer. And then we also have, we have a programme for organisations like bike clubs, event operators, tour operators, that’s, that’s a separate side of the business. But on the consumer side, we have two levels. And we’ve tried to simplify this. But basically, if all you need or want are the features of the mobile app, which for us is our mobile route planner, mobile navigation, offline maps, live tracking, and then a few other a few other bits. But those are the main ones. It’s really all about offline maps and navigation. That’s what people that really seems to drive purchases on the mobile app, then that 60 US dollars a year, you know, kind of in the middle and comparable to some of the other competitors. And then if you also want to unlock the website, which is advanced route planning, some advanced analysis tools, but ultimately, it’s really about that, that route planner on the web, then it’s $80 a year. And that gives you the mobile app and the web. So so it’s for people who just care about the mobile app, 60 bucks for people that want everything and really want to open up their computer and it kind of use the Photoshop of Route planners as we like to think of it, then it’s that $80 level and we call that premium.

Carlton Reid 13:33
Okay, now, that way, I I’m gonna open up my phone to see where the app is on on my phone. And you can hear my my dog in the background, there probably is a ride that I did in in Sardinia 2002. In fact, it’s only just come out in the Daily Mail that I put out, I think I sent you the link so I put ride with GPS as a mention in that piece. That came out yesterday. But that was basically a tour company in this case, Turismo of Italy had paid for a group subscription, and then all the members of that, of that that particular bike tour, could then be fed information, be fed all the routes and have everything on their smartphone, for that particular bike tour. So that’s how I’ve got it on my my phone already. Is from that that tour? So how much does it cost? A bike tour company, a club on organisation, what are they paying? What are they getting?

Zack Ham 14:42
You know, so that’s, that’s a part of the business that’s that I’ve always been really proud of and happy with. When we launched our what we call our organisations programme. Originally it was just the Club account back in 2015. We were trying to find we didn’t want to charge nothing for it because we knew that If we charged nothing, then the incentives wouldn’t be aligned, we wouldn’t want to provide as much support or we wouldn’t be able to justify it. But we also didn’t want to charge very much, because we wanted it to be utilised as much as possible. Because the ultimate goal, this is what we do, instead of marketing, instead of spending money on banner ads, or what have you, or paying for Google AdWords, we take the money that we might spend there, and we invest it into this organisations programme, so that somebody like you ends up with our app on on their phone, and, you know, some percentage of you afterwards would be like, Oh, that was kind of cool, that navigation worked well. And hopefully, we can let you understand you can also use this in your personal life. So it’s this sort of like marketing channel. But really, it’s this partnership with organisations, so they pay us the base price is $250 a year, which, again, for the value that they get is pretty inexpensive. And so as a result, you know, we have nearly 2000 organisations in that programme, you know, 1000 of which are bike clubs. And, you know, we just have tools that nobody else wants to build. It’s a, it’s frankly, kind of an an unsexy area on the software front, especially if you’re a consumer focused company. Because, you know, what’s the bike club need, like we have, we have bike clubs that have 5000 routes, and, you know, you need, you basically need to build like a spreadsheet tool for them to manage this bulk operations, tags, all this kind of boring b2b stuff that I think a consumer focused company really doesn’t want to build. And so we’ve kind of tackled those problems. And as a result, if you go on tour with a company like turismo, then they’re gonna say, hey, please instal this driver GPS app. And you’ll have this really slick experience where you can scan a QR code, you get into this branded portal for them, all you see are the routes you’re going to do on your tour, you get to use navigation. And then in the end, we say, Hey, you can also use this app in your personal life.

Carlton Reid 16:56
Yeah. So that’s why I’ve got it on there now is I’m going to, we’re going to cut for a break. But before we do that, I do want to come back to you. And actually, I want to put your microphone out because there’s a few pops. So hopefully in the ad break, we can actually sort that out so there’s not so many pops afterwards. So we’ll be right back.

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Carlton Reid 18:14
Thanks, David and we are back with with Zack Zack ham of ride with GPS and we had a wee chat there. And we’ve hopefully got Peters pickled peppers won’t be such a problem going forward. I didn’t want to stop Zach initially, because it wasn’t all the time. And it was just you know, the little thing and most of the audio was absolutely fantastic. But it’s just the audio pops. Anyway, I think we’ve sorted that. So Zack, when I go back, I when you came in, when we started the recording, you were telling me that Portland and this was surprising. This is very surprising. But maybe this is indicative of something so so let’s let’s dig into that. Portland was not your city, was it your sixth highest? It’s not your it’s not the biggest or not even the second or third biggest use where your heat map is in bringing up routes routes in the US. So a How come? Is that a surprise? Or is that like indicative because when you read Jonathan Maus’ articles, you realise that, you know Portland, Oregon was fantastic maybe 1015 years ago, and has since gone downhill in many respects since then. So is it indicative of that? Or would you think it’d always have been at that level?

Zack Ham 19:37
No, that’s kind of how it’s been the whole time. And, you know, it’s not it’s not really an indictment of Portland as a great place for cycling because on a percentage basis, it’s it’s a very high performing city for us. So in terms of how you know of our registered users, how many of them are active and engaged how many of them have found enough value to pay us Portland perform EMS very, very well. But just as a population centre, it’s simply not as big, as you know, Seattle, Boston, the New York area, the LA area. So it’s really that perspective of, you know, if we’re going to be thinking of regional centres to, to be kind of focused on have on our radar to be engaging with sort of the influential clubs and organisations in those areas, then, you know, Portland, yes, it’s important, it’s on the list. It’s where we live as well, which makes it especially kind of near and dear to our hearts. But, you know, it’s not one of the biggest cities in the country. It’s really a mid sized city. And we have many of those in the US. And in terms of you know, how it’s changed over time. It’s obviously been in Portland, we, because of all the news, especially since, you know, since since COVID, since 2020, the reputation of Portland has really gone downhill. You know, I don’t know if you ever were exposed over there to the show Portlandia. But that kind of input? Oh, yeah, I kind of put Portland on the map as being this quirky, weird, fun, safe place. And, and the reality is, has always been a little bit different from that. And so, you know, people that live here, I think, are now a little bit on the defensive, because, you know, they go to Thanksgiving dinner, to the east coast to go back with their family. And all they have to do is kind of fend off this barrage of, you know, I hear Portland’s on fire, it’s terrible. And it’s like, yeah, Portland has a lot of problems in there. And they’re very serious. A lot of the West Coast cities do. But at its core, you know, I can still ride my bike to work, we still have our bike infrastructure. And for the most part, it’s, it’s a wonderful time over here. It’s just, yeah, it could it seen better days. And I hope that, you know, the city gets its act together and sorts sorts things out in a humane and fair manner. But Portland still a great place,

Carlton Reid 21:53
basically, that it’s the demographics size, rather than the number of hardcore cyclists. So you just got to get more people in a bigger place. Be sure that’s, that’s where your top cities then?

Zack Ham 22:07
Yeah, so I mean, Portland punches above its weight class, I think it’s another minute to think of okay, but yeah, for us, you know, Seattle, Boston, you know, the LA area, the New York area, those are all those are all really big, it’s kind of even the Chicago area, although, as we head into winter, that’ll that’ll go down quite a bit. So it’s kind of the obvious places just by population, as long as people ride bikes there, then in the US, we’re really well known, we’re really strong, we have a presence. In most places, we’re kind of the default, like the expected app to be used by event organisers or by bike clubs. And consequently, we’ve kind of gotten our way into the cycling community throughout the US. And then, you know, when you go outside of the US, you have different experiences, right? In some some countries, or some areas, were really not that popular. And then in some areas, there’s these pockets where everybody’s using us. So that’s kind of the the emerging story for for our opportunity, when

Carlton Reid 23:11
you pay that 60 bucks, or 80 bucks, if you want, like the getting behind the scenes on the on the browser based version. And you’re getting all the bells and whistles, you’ve got to be pretty hardcore. To be going into that, that kind of depth. So can you see which of your users are writing so much, or updating, you know, their app so much? And you classify them as hardcore? Probably athletes? Maybe if they’re writing that much? And how many are more recreational say they’ll just do something like at the weekend? And do you classify? Do do you have a? I mean, I’m asking you a question here that maybe you wouldn’t want to answer just how much of the data you do dig into. But if it’s if it’s if it’s anonymized data, then it’s it surely isn’t a problem? are you digging into the data to find out who your users is? What is my question? I guess.

Zack Ham 24:10
Yes. And, and no, like, honestly, the question that you just asked, I think a lot of this information would be incredibly valuable to us to tell you what routes you might want to ride. So for us on a product basis, being able to give you your next great bike ride, or at the very least make sure that your next ride is better, and you ride a little more often. That’s really our job. And we would be able to do that much better, the more that we know about your riding. So I certainly have no qualms about thinking in terms of like wanting to know more about you as a cyclist, because I think that’s in your best interest. But in terms of you know, what data we’re collecting and how we’re sort of partitioning our users. It’s really not as sophisticated as it It would be, frankly, because the, for the most part, for the most of the company’s history, we’ve really been focused on talking to our users, we have like a really, really well known and renowned customer support team. We’ve invested in that side of the business, especially since we worked with all these organisations, we’re on the phone a lot. We answer many, many, many support tickets very, very quickly, and very knowledgeably. And so we bring all of that qualitative information to bear when we’re developing the product. And then, of course, we watch usage of the product, you know, in a broad fashion to say, okay, you know, how much are these features being used versus other features, just to calibrate our intuition. But, you know, really to answer your question, I wish we knew a lot more than we do. And we’re going to kind of move in a direction where it’s not just serving our interests, so that we can be behind the scenes and tinkering and kind of managing all of your data, it’s really going to be more of this cooperative and upfront thing, where we’re asking you what type of riding Do you want to do, because it’s not just about your behaviour that we’re observing, it’s also about your aspiration, because maybe you really want to get into gravel riding. But you haven’t done it before, because you didn’t have anybody to do it with and you don’t know what a safe and reasonable route is. And so we should probably be giving you recommendations about your aspirations and not just your past.

Carlton Reid 26:20
And you do have a turn by turn, turn by turn is in the paid version. Yeah. Is in the subscriber level?

Zack Ham 26:29
Yes, correct. Yeah, you get voice voice turn by turn navigation. And it’s funny this started out because we got so frustrated with Garmin units. And we and we love Garmin, we love we love their units. Same with Wahoo, they make incredible head unit. So I have nothing bad to say about any of them. But at least a long time ago, with a Garmin unit, you would set a route out and it would be a loop. And maybe it was like a lollipop. So the the first section you would come back on. And frequently, it would just shortcut the whole thing. And then it would say route complete. And you’d have to go and restart navigation, we thought that was so silly. It’s like my goal isn’t to get to the finish line, it’s to do the whole route. And that really was one of the things that inspired our navigation. So, you know, for us, we make sure if you go and say I wanted to go and do for loops of this section of the route, we make sure you do four loops of it. But if you do three loops, and you cut off early, then we recognise that and we’ll move you forward on the route. But it’s it’s a very specific and nuanced take on navigation, where we recognise that people actually want to do the route that they planned, even if there are shorter and more efficient ways to get to the finish line.

Carlton Reid 27:44
And then that’s an athlete user.

Zack Ham 27:48
We don’t Yeah, we don’t think in terms of I guess I didn’t come my partner and I didn’t come from the competitive cycling world. And so for us, I don’t know, we don’t think of ourselves as athletes. And yeah, there’s certainly members of the team and members of our audience that do consider themselves athletes. So I’m not disparaging that, but no, I mean, I can go out and ride 100 miles, but I don’t think of myself as an athlete. For me, I just, I think bikes are something special, you know, you can combine really cool endurance, exercise performance, all that stuff with a really great social setting, enjoy nature, have a little adventure, get a little adrenaline rush on the downhill. And like that whole experience is really what we’re focused on. So the people that use our product, kind of our best, our favourite user, the person who is really, really digging into all the details, and the nooks and crannies and using it every day are really more on the adventurous side where they appreciate novelty, you know, they don’t want to just go a lot of athletes might go and do the same loop every weekend or, you know, the same training ride. And frankly, for them, maybe maybe training peaks or Strava is a better a better use of of their of their time or their money because if they’d already know exactly where they’re going, we don’t necessarily have a lot of differentiating things to offer them. But for us, if you want to go in a new ride, a more interesting ride, you want to mix it up, you want to travel somewhere and go on to the best possible ride with the time you have. That’s really our sweet spot.

Carlton Reid 29:16
So if I land in Paris, for instance, I get up one of the train stations, and I’ve got to get across town. And I don’t know my way about am I going to be using a rider’s GPS Am I gonna be firing up your app on my phone?

Zack Ham 29:32
Yeah, absolutely. And I And I’ve done exactly that. Yeah, that’s a that’s a great use of it. I use it every time I travel and and when I’m travelling with my wife, my goal is not to you know she’ll my own product to my significant other like that’s not my objective. My objective is to make sure that she still likes bikes afterwards. And I always do rely on our product and then I come back and I report a bug or two and, and frankly I rave to the team about like how awesome it was that I was able to go there and ride like a lot Local, with very minimal effort, go on this wonderful bike ride that I just couldn’t have done without a piece of software like ours.

Carlton Reid 30:07
So rod like a local. So that’s good. So you basically this the heat map shows you that, or the curators ride shows you that just this is where a local would ride, they probably wouldn’t go this route, even though that looks like a sensible route on a map. So you bring up on a map and you think well, that’s that’s probably the way to go. And then you kind of refer to yours like, well, actually, most people are going that route. Is that Is that how you describe it, that’s how people are using it.

Zack Ham 30:35
That’s, that’s one piece of it. And the heat map, I feel that the heat map is, is a tool you can use to kind of get a baseline, you know, hey, I’m not writing, I’m not writing like I don’t know anything. But you know, the most popular roads aren’t necessarily the way to go all the time, because you might have a commuting corridor, where it’s a fine place to ride. But perhaps if you’re doing a recreational ride, you really don’t want to be on there, you want to be on this less popular section that goes out of town and does this nice big loop. Maybe it’s more scenic, maybe there’s a hill and the commuting one doesn’t have a hill, there’s a lot of reasons why you don’t just want to follow the most heat on a heat map. And for us, you know, we don’t think that, you know, we can be like the smart people behind the scenes with the algorithms in the software, and just come into your community and say these are the best rides like we’ve never believed that we know more than people on the ground, especially working with the most knowledgeable route planners in an area all these people that run bike clubs or run bike tours. So for us, we want to build software to support those people and build build these advocates that have the authority locally. So that they can go out and say, Hey, these are the best routes, this is the best way to string these things together. So instead of here’s just another map, you know, sure it’s a heat map, but it’s just another map, choose your own adventure, you can come and use our tools to look at a map and say, Oh, here’s, if I pick any of these five routes, like I’m good, this is going to be a great time on a bike, it’ll be a varied experience, you know, I’m going to start at a coffee shop and see a nice local cycling friendly business, get out of town, have a nice viewpoint have a nice challenging climb, or whatever. And you can select your filters on do I want, you know, all paved or some unpaved do I want a lot of climbing do I want to be short or long. And our goal is to just give you instead of 10,000 routes in a heat map of a million options, we want to give you just a few options. So that you have a little bit of variation, but ultimately, like just like a friend would do. So they say Hey, this is the route you want to do. You know, I’m not gonna give you 25 ideas. I’m just gonna tell you go do this one.

Carlton Reid 32:54
Here and then and you’re maybe it’s very different in America. I mean, it’s only in the UK when we begin to audit seven maps. But they were never kept as actually as up to date as the map I’m going to mention which is Open Street Map, which which powered literally powered loads and loads of navigation businesses was open street map that important to you to begin with. I mean, how important was it? I’m right in thinking it’s always been generally more important in Europe than in North America. It’s certainly been more more updated in Europe than in in North America like in Germany, you down to you know, streetlamps, you know, individual street lamps are on OpenStreetMap. Just crazy amounts of detail from from techy people just volunteering. So how important back in the day was OpenStreetMap to you? And how important is it to you now?

Zack Ham 33:49
Yeah, originally OpenStreetMap just wasn’t, like you said it just wasn’t there in in the US. We were, you know, on the sidelines, cheering it on. And we’re really excited about it. We love. We love those kinds of open source style projects. And yeah, we’re, we’re big fans of OpenStreetMap since the very, very early days, even though it didn’t make for the best product for us. And so we’ve always believed in just using the best tool for the job at the time and being open to changing that. So when we first had the route planner out, JavaScript was too slow and web browser. So it was flash based for the members of your audience that remember, you know, flash on the web, it’s gone now. But so we’ve gone through many, you know, technology cycles, and also these these cycles of data where originally it was Google Maps was kind of the only provider that could do the job. And then as soon as OpenStreetMap started to become useful, one of the first things that we did with it was, I don’t know if you recall, this was also a long time ago, but with the old Garmin units, you could put in a SD card, a map card to get base maps and you would buy a Garmin unit and it would not have base maps and It was a really complicated process to get the OpenStreetMaps database onto one of these map cards. And so we had some users that were asking us about this, and we started a little side business out of it, I think we had we sold, I don’t know, 1000s of these map cards from our website so that Garmin users could have base maps based on open street maps. So that was kind of our first experience with open street maps as a business. And since then, we’ve built out, you know, a bunch of servers, we host a lot of infrastructure that’s based on open street maps, we have, you know, a vector map server, and we have a server to go, you can type in like the name of a city or an address and go look it up against our servers there. And we have routing servers that are based on OpenStreetMaps with other data so that you can, you know, get your point A to point B routing. So so we, you know, we love OpenStreetMaps, and we rely on it more and more and more as time goes on.

Carlton Reid 35:53
And because one of the reason I was asking that is because OpenStreetMaps has kind of got like, sometimes if you’re using open cycle map, the version of open street map that’s for bikes, there’s a surface level, there’s a surface layer, which you can you can then you can then work out, you know, which part of your your route is is, is gravel, which is dirt, which is which is paved, etc, etc. So, you’ve got a in 2021, I see here in your, your linear progress was when you added surface types, so surface types, are they submitted by users by members? Or is that some that you’re pulling it in? You’re pulling in the data from elsewhere?

Zack Ham 36:37
We’re pulling that in from open street maps. And, you know, there’s, it’s, it’s complicated, though, because the way that things are tagged in the OpenStreetMap database, you know, in one area, something might be tagged in a way that you have to infer, okay, if if it has this tag, but that tag that it’s actually paved in the state of California, but if it has these other two tags, then well, it’s then it’s unpaved, or what have you. So, you know, similar to your conversation with with, with Richard from cycle travel, you know, the way that he was talking about how they have country by country, routing, and everything based on just different usages of the OpenStreetMap database that vary by region. You know, that’s kind of exactly how we think about surface type is just trying to understand how people are using open street maps in their community. And doing our best to simplify that down, you know, you know, in Germany, where they have every street lamp, they also differentiate between, you know, gravel, or brick, or dirt, or single track or these, you know, a grassy path. And it’s up to us to, to narrow that down to what cyclists on our platform really care about, which is, look, is it paved, or is it unpaved? And sometimes answering that question is a little a little more complicated than just this binary, yes or no.

Carlton Reid 38:07
So tell me what other maps do you have, we tell everybody what you can actually choose from when you when you go in, you can say, right, for this particular route, you might want this particular map, you know, there’s this there are times when you did want different maps for different things. That’s me, I maybe that’s just me, what maps have you got?

Zack Ham 38:26
No, it’s not not just you, we’ve always supported, you know, the maps that people are asking for. So we have our own. Our own vector map that we’ve put a lot of time into, we actually recently recently launched a new version of it, and we call it RGB GPS cycle. And, and it’s quite nice, actually, it brings all the cycling infrastructure out, you know, lets people see peaks kind of de emphasises the motorways or the the highways that people might not want to ride on. So it’s a great cycling map. And that’s our default. But then we have the suite of maps from Google their map view, their satellite view, a lot of people really like switching, you know, between our map and the Google satellite view, because it’s yeah, it’s a really good satellite view. And if you’re doing adventurer writing, you can if we don’t have surface type data, you can double check with satellite and say, oh, you know, that doesn’t look very paved. And then we also have some of the OSM once we have the OSM the standard OSM map, the OSM cycle map, OSM outdoor map that comes from Thunder forest, it’s a really great company that makes some really nice map styles. We have a topo map from Esri, which is a lot of people like because it’s really crisp and clean and has a lot of detail, especially for people that are going kind of into the back country. They appreciate those contour lines on the on the top of a map and extra information that’s on there. And then we also have maps from the US Geological Survey, which you know, aren’t as relevant over where you’re at, but in the US These are to some people sort of like how you view your Ordnance Survey maps, at least when it comes to when you get out of the populated areas. They’re they’ve been around for a long time, you know, they’re built by the government, there’s a lot of great detail in those. And we have some old scans of the raster maps that provide, you know, a certain level of detail. And then we also have their newer vector topo maps, which you know, provide a different level of detail and represented in a different way.

Carlton Reid 40:28
And they, you can toggle through them, if you’re a paid member, or if you’re that’s, that’s with the no pay subscription.

Zack Ham 40:36
Now we let we let everyone do that. And when it comes to our paid or unpaid options in the in the route planner, it’s really, you don’t really hit, you don’t run into limits, or we require a period of count until you do some of the more advanced stuff. So for us, kind of like layers in Photoshop, you can have multiple routes on the map at the same time, we call it multi route editing. And that’s a paid feature. But if you just want to go click, click, click, make yourself a nice route, save it and go ride it, you can do all that for free. Hmm. See,

Carlton Reid 41:11
I’m a historian, right? And the early days of motoring was very much like this, you’d go for pleasure rides, this is this what people are doing, they’re going for pleasure bicycle ride. And that’s what you used to do in a car used to go for pleasure. And motorcar rides. And you can imagine, you know, in the very late 1890s, certainly the early 1900s. You know, if this app was available, then the early motorists would have been all over this, but you’re not going to get a motor and maybe a motorcyclist, yes. But you’re not going to get a motorist doing this. So this, your your kind of core customers are basically doing this, they’re very geeky, probably. And they’re doing this for pleasure. Whereas if you’re downloading, you know, a sat nav app, as a motorist, you’re going to be using that for probably not actually that pleasurable in many times to drive places, whereas you’re offering a product that’s actually a very pleasurable pleasurable thing to be doing.

Zack Ham 42:11
We’d like to think so I mean, that’s, that’s why we all well, not all of us all the time. But that’s why I like to think we all come to work with a smile on our faces, because that’s when we deal with, when we deal with a customer, or anybody that’s using our product, you know, most of the time, they’re really doing something that’s cool. And we’re helping enable that, we, you know, it’s so great when we hear from people who will write in and say, you know, I just did this trans America route, and I don’t know how I would have done it without you guys, you know, without your without your software without the data that I was able to get from, from ride with GPS. So that’s, that’s why we’re doing what we’re doing. You know, we think bikes are a special thing, where you get outside, which is more and more rare these days, you know, you are with people like real human beings in real life, which we also think is more rare and a special thing, and you get some exercise, you get used to move through space, it’s a very human activity. So we hope that people, you know, we hope people cycle for for, you know, to get to work and to go get their groceries and do all that we’re big supporters of cycling in general, but really our, our focus is people who go out and want to do this recreationally, go on an adventure, have fun with friends, and, and just don’t want to have a don’t want to have an undesirable experience. You know, a lot of people do want to go out and take risks and go on that adventure where they really don’t know exactly what’s going to be around the next corner. And they love our software, too. But you all know that we’re really being successful when somebody who’s very risk averse, who really doesn’t want to get into trouble, who wants to know exactly what they’re going to do goes on a ride that they’ve never been on before, where nobody there with knows more than they do. And it’s because our software kind of gives them that confidence gives them that comfort that they can go and do something new, and know that they’re not going to run into trouble.

Carlton Reid 44:06
Hmm. Night Before we were talking about how you’re bootstrapped, and how you had 30 Plus members of staff and you’ve been profitable since since the time you you’re taking fees, basically. But then you’ve also just recently, I mean, we’re talking September is my my story here. You’ve got $3 million from an undisclosed strategic investor. So those are always things where you ask people and they won’t tell you because if it’s not on the news story, they people don’t want to tell you which is fine. Unless you do want to tell me but I My question is going to be what you’re going to do with that money. What what what features what what expansion? is that money going to be funding?

Zack Ham 44:53
You know, that’s, yeah, it’s it’s one of those funny things when I was bringing this news back to back to our team You know, because our roots are in r&b and bootstrapped, we’ve always been very proud of that. And so thinking about like, Well, I haven’t changed, my partner hasn’t changed. And we’re bringing on this new partner. So, you know, what’s, what does that what does that mean? Like, why would we have done this? Like? How do people kind of understand this? The truth is, we’ve been working with this guy since 2020. His name’s Jason Eken. Roth, he’s like a super fan of our product. He has been a paid user since 2016. And, and he’s been kind of a mentor, frankly, to me for the past three years, and he’s been wanting to get involved in the business. He’s had a successful software startup in the past. Right now, passion is his cycling, it has been for many years. He’s based in Europe, which is a market we know, we don’t know enough about, and we’re very interested in. So he’s just been like a great friend, mentor, somebody who gives a lot of professional advice. And we’ve been trying to figure out a way for him to have a seat around the table to welcome him in as a partner, so that he can spend more time with us and really help us do what we’re already doing better. And so we figured out a way to do that, where he could be a minority partner. But if you haven’t been there since the beginning, and you’re not working a full time job and getting equity, how do you become a partner, you have to buy your way in. And so, you know, it really isn’t about the money, it’s about the partner. And so it’s like, okay, well, what are you going to do with the money? Nothing, right now, we’re, we’re profitable, we were planning on hiring 10 more people, you know, toward the end of this year and early next year, before we planned on welcoming him on, and we don’t want to just blow the company up with a bunch of new staff. So we’re really not going to change our plan at this point. So maybe an opportunity will come up, and we’ll be we’ll have a little more comfort to take advantage of that, you know, have a little more courage. But that opportunity hasn’t come up yet. So we’ll see. I mean, we have the future, I think is really opportunistic. For us, there’s a lot of things we can do. So it’ll be nice to have a little more courage, but really, it’s about the guidance of, of him as an individual.

Carlton Reid 47:06
Presumably, the meetings when it’s behind around the table are like zoom meetings, if he’s in Europe,

Zack Ham 47:12
he was actually down here last week, and I’m gonna go, I’m gonna go out there and visit him here pretty soon as well. So we’ll be getting together in person, pretty frequently. And And again, that’s, you know, it wouldn’t probably wouldn’t make a whole lot of sense for that to be happening if he wasn’t an actual partner in the business. So it’s gonna be, it’s gonna be a lot of fun, I think it’s gonna be really exciting.

Carlton Reid 47:34
So how big if you got brought down a European investor? How big? Are you outside of the US? I mean, how much of a focus Have you had else, you know, outside of the US and previously made? Will that change?

Zack Ham 47:47
Well, are yes, the majority of our customer base has always been based in the US. And, you know, we actually have a quite quite a large contingent of, of users in the UK. And then other other English speaking areas, you know, so we have quite a few, quite a few users in Australia, for example, good contingent in South Africa, and whatnot, but you know, our, our penetration into like France, Italy, Germany, you know, even even the Netherlands and whatnot, is, it could be a lot better, that’s for sure. And we have quite a few users over there just by number, but in terms of compared to the opportunity, it could be a lot more. And so our focus mostly over there has been with our tour operator partners. And so really, the, honestly, a lot of the people that we’ve supported in Europe, are Americans who are going overseas on these on these week long bike tours. And so we get a lot of usage over there. It’s just usage from people who are travelling, who are having this curated experience. So that’s been most of our experience in that market. Whereas in the US, we’re very integrated into like the local cycling scene by virtue of these partnerships with bike clubs and people that are running events.

Carlton Reid 49:05
Yeah, that that saw dinner event I mentioned was was one American, know those two brands, but they were both journalists. On the on the trips, everybody else was Americans and America, it’s an Italian company. But as far as I can see, most of our clientele are, are Americans. I guess that’s why they’ve used ride with GPS, because that’s, that’s more familiar to Americans. Now, obviously, I want to end now but uh, normally I would ask people, you know, what’s the URL? Where can we get more information? But it’s kind of obvious what your URL URL is. And like, I’m sure absolutely your Instagrams the same, everything is probably exactly the same as to Yes. We really don’t have to discuss what the URL might be. Now that How about you personally? Are you on social media in your own right, or is it always going to be you’re a corporate person and that’s That’s you’ll only find Zack as as Robert GPS

Zack Ham 50:03
No, I’m, I’m you know, I don’t post much on anything but but I’m certainly out there, you know, people are welcome to email me directly that’s za CK at Robert gps.com I always welcome and I see email or you know, you can follow me on Instagram, maybe I’ll post something and I think my most recent videos of me skateboarding so you can see that I don’t just ride a bike. And that’s Zach cam as well. So yeah, I’m on LinkedIn, I’m kind of I probably have a Twitter or x account or whatever they’re calling it now that I that I don’t use but I’m reachable through all those places.

Carlton Reid 50:38
Thanks to Zach Ham there and thanks to you for listening to Episode 340 of the spokesman podcast brought to you in association with Tern bicycles, show notes and more can be found at the-spokesman.com. The next episode features an upbeat chat with Carla Francome who talks candidly about her knockers. That is, her social media critics, of course, That show will be out early next week. But meanwhile, get out there and ride