Month: November 2022

November 26, 2022 / / Blog

26th November 2022

The Spokesmen Cycling Podcast

EPISODE 314: Book Talk With Hannah Reynolds and Ned Boulting

SPONSOR: Tern Bicycles

HOST: Carlton Reid

GUESTS: Hannah Reynolds and Ned Boulting

TOPICS: Hannah Reynolds talks about her LEJOG1000 book “Britain’s Best Bike Ride” and Ned Boulting discusses the fifth year of “The Road Book.”

TRANSCRIPT

Carlton Reid 0:13
Welcome to Episode 314 of the Spokesmen cycling podcast. This show was engineered on Saturday 26th of November 2022.

David Bernstein 0:27
The Spokesmen cycling roundtable podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day, and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e bikes for every type of rider. Whether you’re commuting, taking your kids to school, or even caring another adult, visit www.tern bicycles.com. That’s t e r n bicycles.com to learn more.

Carlton Reid 1:03
Hi, I’m Carlton Reid and this episode of The spokesmen podcast is book-shaped. I talked to Hannah Reynolds about her LEJOG book. But first, here’s Ned Boulting discussing the fifth year of the big fat Road Book. So happy birthday, fifth fifth edition 2018 was the first one and this is this is a big heavy book. And it’s the 2022. So five years

Ned Boulting 1:35
10 kilos. And kilogrammes, you could put it another way or the best part of 5000 pages. Yeah, I think when we set out we we thought about the future. And we thought wouldn’t it be nice feeling to get to five years, and then take it and then go again. And you know, because it’s a substantial chunk of time, and actually can’t when you think about and I take great pleasure, see, for me, this is the whole point of the book, I picked up the 2018 edition. And I actually reread sounds rather vain this actually. But I reread my editor’s introduction from 2018, which none of which I can remember writing, I mean, five years is quite a long period of time. And what struck me is how completely different the road racing world is already in that five year period of time. It’s like, it’s like looking to a different generation of bike riders, you know, it’s quite extraordinary.

Carlton Reid 2:24
I think you mentioned in this year’s editorial about the Gen Z, the the transfer of power across,

Ned Boulting 2:32
And how quickly it’s happened. You know, I think that I think the evolution in road racing is actually accelerating. And I think the following year after 2018, 2019, for me is where it really started to change rapidly. And everything takes I think everything, for obvious reasons in the road racing season takes its lead from what happens in the Tour de France. And that was the year in 2019, where we had this wildly unpredictable ride from Julian Alaphilippe, who really seriously started to pose the question, can you win the Tour de France for France, you know, and ultimately, he came up short, but it was glorious while it lasted. You also had that incredible cameo from various other ridters. But it was Alaphilippe’s attacking spirit, and also his sense of adventure. And his kind of, well, I don’t even I don’t know how long I can sustain this, but I’ll give it a go. That sort of spirit of risk readiness, I think has infected the peloton. And I think that that’s what’s led to these multiple different riders doing what appears to be impossible things.

Carlton Reid 3:38
And in this editorial in the current one, the 2022 you’re absolutely major you suddenly start on the Tour de France. So that’s I mean to a to an outsider, Tour de France is the only race in the whole year and the rest of your book is I’ve never heard of these races. So that’s kind of like, how do you justify talking about the Tour de France in that way in that an enthusiast would be ‘Oh, no, no, no, that that, you know, the, this tiny, you know, minor race in you know, in this tiny area is much better.’ So how do you how do you kind of like, justify going straight into the race that everybody knows.

Ned Boulting 4:17
Well, because it was the race that it was this year. I mean, 2022 is a very particular edition of the Tour de France, not only I think I make the point in the and I’ll come back to that point, Carlton. But I also it’s a slightly wider point that I try to make in this my editor’s introduction this year, that it’s it’s about the Tour de France and July, the month of July because let’s not forget this year was historic because it was the Tour de France Femme which launched or relaunched, I should say. So July and France took centre stage no doubt about it for a couple of different reasons this year. And that’s not to disparage the other races. That’s not to you know, that’s not to decry those people who feel very strongly and for perhaps for good reason. There’s no more beautiful race than Tirreno Adriatico, or the Four Days of Dunkirk. You know, that’s all, that’s all wonderful stuff in great detail and venerable, fascinating racing. But if we’re honest with ourselves, this year, in particular, the Tour de France stood head and shoulders, the men’s Tour de France stood head and shoulders above all the other stage races, I think, because of the spirit in which the two main protagonists competed, because of the spirit with which Tadej Poga?ar, in his young career, still at the age of just 23. He was in July, encountered for the first time in his racing career, a major setback and, and it just bounced off him and his spirit and his contentedness with his chosen profession just shone through as if what we learned about today production was that actually, he’s a racer in the purest sense of the word what he loves about his chosen career is he loves to race every bit as much as he loves to win. I thought that was remarkable. I thought that I thought that Jonas Vingegaard the fulfilment of his very quick project from domestique to Tour de France champion was absolutely extraordinary to witness. But over and above that, I thought that the individual ride by wild van art this year, and everything that we achieved, I think there’s a strong case to argue, look, these things are just conjecture and opinion. But there is genuinely a strong case to be made for that individual performance by Wout van Aert this year, being perhaps the greatest single ride by an individual in one edition of the Tour de France in the whole history of the race. Because never before have you had a rider capable of winning over the same portfolio of different skills. And also being a domestique who rescues the yellow jersey. It was I mean, you know, you look back to the era of Hinault and Merckx and to some extent Anquetil as well. And they were capable of doing certainly in the case of Merckx, doing the things that Wout van Aert did in other words, winning sprint, winning individual time trials and winning mountain stages are coming very close to winning mountain stages. But they they will never domestiques they were never domestiques and Wout van Aert’s interventions as a domestique over and above everything else that he achieved. And by the way, he won the green jersey, and he very nearly accidentally won the polka dot jersey. His other massive intervention in the race was on more than one occasion he rescued Jonas Vingegaard.

Carlton Reid 7:37
You mentioned some of the old guys there, Anquetil, and Merckx so you almost wish that there was a road book in 1969? Because then you could go back to exactly that and go and pore through it. Well, is there any chance? Could could that be, you know, you could resurrect some of these statistics? Could you do an old version of this this book?

Ned Boulting 8:03
Can I just say Carlton, watch this space? Watch this space very closely. Because because that that was, you know, that that thought was sowed in our minds as early as 2018, when in our first year of the road book when I gave Chris Froome, a copy of the Road Book in person. And don’t forget, that was the year that Chris Froome won his last grand tour that was 2018 when he won the Giro d’Italia in that brilliant fashion. And I gave him a copy of that book. And he looked through it. And he’s he looked at me looked me in the eye and he said, What I’m just it’s just beyond irritating, that I haven’t got one of these for every year that I was winning the Tour de France. So we went Oh, yeah, like that. We always had to invent a year zero. And that was 2018. The first year we got it. But wouldn’t it be something to go back in time and pick years? And give them those treatments? So watch this space.

Carlton Reid 8:59
Okay, I just pulled up the history of Wisden’s. And that’s 1864. And yeah, they’ve got they’ve got a bit of a head start. But I mean, that’s basically what you’ve produced here. So for anybody who isn’t about cricket and their cycling, this is the equivalent to the Bible of cricket, the Bible of cycling is that that kind of thing you’ve gone for?

Ned Boulting 9:22
Wisden was very much our inspiration and the managing editor of the you know, the person who does the hard graft in terms of picking out the detail and putting the layout on the page. A brilliant colleague called Charlotte Atyeo. She came she came from Wisden. She for many years, she worked at Wisden. And so she knows how to make a book like that. May I just say that it’s my opinion, Carlton, that you don’t have to validate or disagree with, but it’s my opinion that as a product that sits on the shelf. I prefer the road book in the sense that it’s a nicer book. It’s bigger, the quality of the print and the paper on which it’s printed is significantly higher than Wisden. And we’re very proud of that as well. It’s not just what you read on the page, it’s the way the whole thing feels in the hand. That matters to us greatly as well.

Carlton Reid 10:13
Yeah, so it’s like a quality book of old. Yeah, it’s not full of photographs. It’s not like it’s not a Cycling Weekly, you know, annual, it’s, it’s a different animal, isn’t it here?

Ned Boulting 10:26
Yes. And in the past, you know, there have actually been in not not written in English, but in, in Italian. And in Dutch, there have been books in the past that have done the equivalent of what we do, but they’re no longer in print, and they’ve kind of come and gone. But they were always packed with adverts, and they were printed on magazine paper and a bit sort of like, whereas we knew from the start that if we were going to do this, it had to be an enduring a beautiful project, which actually, it kind of heaped the pressure on us in year one. Because we knew that whichever design we came up with effectively would have to look unchanged and beautiful 50 years from now, you know, so we’d have we had to get it right.

Carlton Reid 11:04
So I’m looking here at the first one, it’s 878 pages, you know, give the frontispiece a few pages too, 880. And that’s the same as the this years one. So you are stuck. Do you think you’re stuck at that? That’s the heft you need? That’s how many pages you need to tell the year?

Ned Boulting 11:25
Tthat’s interesting, I didn’t know its identical. Well, we, I mean, it does vary a little bit. It varied, of course. And this has really historically, it varied enormously in 2020. So if you look at if you were to look at the 2020 edition of the book, it’s like almost half the size, two thirds of the size, perhaps because so many races were cancelled. Yes, we took the decision that year as well to tweak the monogram at the on the spine and actually fracture it to break it up a little bit. And so this is also part of the what the Road Book does is it documents history that sits alongside the racing season. Yeah, I was at I was at the UAE tour this year working at the UAE tour, which is, by the way, something I regret doing and I’m never going to do again. I was there when Russia invaded Ukraine, and a Russian team were represented on the race Gazprom RusVelo, which now no longer exists, it was disbanded very quickly after that. And, you know, when I came to write my report, my reports for the roadbook about the UAE tour, what was going on geopolitically definitely figures in you know, how we remember what happened in February 2022. So the pandemic, the war, all of it is, you know, reflected in, you know, road racing is not immune from its interaction with the real lived world. And so, going back to your original question, I think it’s fascinating that 2020, the 2020 volume is thinner, and it will always look different on the shelf. You know, and people, you’ll look back at that and you’ll go, wasn’t that just the worst of times, and then you’ll maybe pick the book up. And you’ll look at the weird Vuelta that year, that finished in mid to late November. With those long shadows, you know, as the race finished at four or five o’clock in the afternoon, it is virtually sunset. That’s incredible, also and a certain sort of beauty about it.

Carlton Reid 13:18
You also mentioned but very briefly, but you kind of introduced cyclocross a little bit, you even have one one brief, very brief mention of gravel cycling. And then you mentioned the fact that you think you might not be including it until it is its own entity because it clearly only road riders riding these things. So tell us why you’ve put cyclocross and that very brief mention of gravel cycling in.

Ned Boulting 13:41
Yeah, it was it’s an interesting debate that and I kind of appreciate the readers input in this, I think cyclocross just became something we can no longer avoid, in the sense that it was having such a bearing on the way that the road season was was, was being raised with the advent of Vanderpool, Van Aert and Pidcock. Because they had done what they did during the winter and develop this kind of physiological and psychological skill set that cyclocross seems so perfectly attuned to. They were shaping racing, they were shaping road racing, reshaping it. And so I think we thought there’s too much crossover now between, you know, the cyclocross and the influence it’s having on road racing for us to ignore it any longer. And also, it’s, you know, people are really paying attention to it much more than they were. And so, and also, I think our other justification was alright, it’s not on the road, but a cyclocross bike kind of looks like a road bike. You know, it’s not, I don’t think we’re ever will ever include track in the road book. I think that’s a leap too far. But gravel, gravel is definitely on a road. And so in that sense, perhaps it should be in the road book. But at the moment, I don’t feel as if gravel is dictating the terms of road racing. I think the opposite is true. You know, I think road racers are going and experimenting with gravel. But I’ll keep my eye on that. And I think there’s a strong argument potentially in the future for gravel, the gravel series, such as it is, and the new world championships to be included in the Road Book.

Carlton Reid 15:12
You’ve even mentioned, I’d have to look at issues of your own to this before you’ve even mentioned transportation cycling in this editorial, but again, it’s a fleeting mention, but you’ve mentioned it, because that’s your other great love, isn’t it?

Ned Boulting 15:26
Yeah, very much so, Carlton, I mean, I don’t see this as a contradiction. I see it actually as a natural evolution of my own history in cycling, which is relatively young, I suppose, in the sense that this was my 20th Tour de France that I covered this year.

Carlton Reid 15:42
I was gonna say, Yeah, I was gonna … young? 20th Tour de France?

Ned Boulting 15:46
Well, I still feel bad, isn’t it, but I still feel like a slight newbie to a newbie. Even when I speak to people like you, Carlton, I know and understand you’re steeped in the sport. And your your history long, long far predates mine. So I always feel like I’m talking to Pete, you know, yesterday, I was at Brian Brian Robinson’s funeral. First British winner of a stage at the Tour de France. And of course, a lot of his peers and colleagues from similar generation were there as well. And I spent hours talking to Barry Hoban, and Hugh Porter, after after the funeral. And of course, in their company, I barely open my mouth, because I don’t feel like what I have to say is have any merit. Anyway, I digress. The point about the point about my education in cycling is that the sport, the elite, the highest end of the sport, ie the Tour de France, that’s what drew me into cycling as a spectator. But it wasn’t long before I came home from the Tour de France and bought myself a bike. I literally joined those dots, I made that connection. And of course, the first bike I got was wildly inappropriate. And I couldn’t conceive of doing anything other than every time I jumped on my bike, wearing a helmet, clipped in shoes, full Lycra, even if I was going to ride for two miles. And then bit by bit, I’ve kind of understood that I don’t need to do that. And my my cycling has become much more utilitarian to the extent that almost almost cycling now is one trouser leg rolled up, no helmet. And it’s to get from A to B, I live in London, which is very, perfectly kind of like set up, I think, to use the bicycle as a tool for everyday cycling. And bit by bit, you know, I’ve stopped owning a car maybe six or seven years ago, bit by bit. The understanding that the bicycle is an amazingly powerful and accessible tool for us to change our built environments. And the way we go about living our lives has really dawned on me and it’s become something of a passion.

Carlton Reid 17:47
If you haven’t we we really were really grabbed you if we as the cycling as a whole we’ve we’ve really converted you.

Ned Boulting 17:56
Yeah, yes, yes. I mean, and sometimes it’s, it’s very hard to make the case sometimes for elite sports, you know, you know, those rather trite slogans that always wrap around sporting events, like “inspire a generation” and all this sort of thing, you know, and it’s actually the evidence that bringing the Olympic Games to a country actually does much in terms of people kind of like leading a more active and physical lifestyle. But I think the bike does that. I think people consciously or unconsciously, I think they join the dots between watching men and women ride bikes at an amazing level on the television and actually contemplating getting a bike themselves and getting an I think there is a lot of evidence to suggest that, you know, let’s face it, the Tour de France is the biggest single global showcase in the world for this extraordinary invention that’s over 150 years old, but largely unchanged, which is the bicycle, which is why, which is why the debate around the total for the carbon footprint of the Tour de France, which is egregious, you know, a horror show when you think about it, debate around whether or not it is right that the Tour de France even happens on these terms, given how much carbon it emits is actually quite nuanced. Because on the one hand, yes, that’s indisputably a bad thing. On the other hand, like I say, it is the shop window, the bicycle as an invention as a tool as a thing. If you take that you take the Tour de France away, the bicycle disappears from the public consciousness

Carlton Reid 19:42
Well, as a cycle historian I would I would absolutely 100% back you up on that because that’s that’s why these races were, were created. This is why the first promoters of racing they were doing it to promote basically transportation cycling. To get people to think, “wow, you can travel the whole way around France? Oh, that means I can go to the shops on my bike then,” if they can do that I can do this was the reason for race isn’t the Oh, clearly they’ve grown to be a very different thing now. But that was definitely the people who started these races and people who started getting people to go faster on further on bicycles. Yes. So going around the world was another one is all to show people how practical this this machine is. So I 100% agree with you.

Ned Boulting 20:28
Yeah, and I think that message still applies.

Carlton Reid 20:31
But there is a there is a so there is a great argument. I mean, okay, people will might be losing Twitter out here. But certainly, on all forms of social media, there is this this this town and gown, kind of argument of you know, that Formula One, motor racing is very different from transportation driving, you know, we don’t mix those two. So why should we mix cycling, you know, pro cycling, and transportation cycling, but they’re much, much more closely allied than I think most people think. And that argument, I think, is actually not quite so strong as people maybe think.

Ned Boulting 21:06
I mean, it’s very, it’s very hard to gather this evidence cogently and actually present it. And then even if you do, have you ever, it’s very hard to convince people. But I would just say, literally, listen to what I’ve just said, listen to what I’ve how I’ve described my career, or if you like, my lifestyle. That’s it. That’s that’s exactly what I did come. I mean, I was, when I first went to was sent to cover the Tour de France, I was in my early 30s, I was a little bit overweight, I was a person who would not think twice about jumping in my Renault Scenic to go, honestly, quarter of a mile down the road to the shops and come back again. And then I was sent it to the Tour de France. And everything changed. And it changed simply because I hadn’t stopped and thought about bicycles at all. You know, I probably last cycled before then, at the age of about 17, was probably the last time I jumped on a bike. So between the age of seventeen, and that’s so common, isn’t it? In our experience, you know, we ride our bikes, it’s and then for, for whatever reason, as we come into adulthood, we drop them. Or at least that used to be the model. And so for the age of 17, to my accidental encounter with the Tour de France, and first at the age of 32, however many years that is, I simply didn’t give it I didn’t think about bicycles at all, not once. And here I am. You know, and I know it’s anecdotal. And it’s, it’s just one example. But I genuinely think that’s how it can work.

Carlton Reid 22:37
And that’s a great analogy, a great example.

Carlton Reid 22:40
So let’s go, let’s, let’s finish this by just give the plug for the Road Book.

Carlton Reid 22:45
So how much is it? Where can people get it from all that kind of stuff, give us the biography of your book.

Ned Boulting 22:50
Okay, it’s, it’s available almost exclusively on theroadbook.co.uk on mail order, we ship across the world, it’s £50, and we’re holding our price down. And I know it sounds a lot of money, it’s the same price as Wisden, incidentally. But it’s been a real fight for us this year with increased everything costs, including printing to keep our price. There are also special split quite a lot of special offers in terms of building your collection and retrofitting it if you’re only coming to the Road Book this year, because you will want to have the whole lot, I promise you, because that’s the point. So you’re building a collection. And as I say, plans are afoot to expand the portfolio in the years to come. And we’re enormously proud of it. And what I feel more proud of than almost anything else is that, although it is built at built, although it is written and published very much with the road racing fan in mind, you know, what I find really beautiful about it is that when we send it to riders whose names are printed on the pages, who’ve actually done the things we’re talking about, the universal reaction is, oh my God, and they feel in a digital age where all their results are recorded online. They even they understand the sort of emotional purity of having it printed beautifully and presented in a book like the Road Book.

Carlton Reid 24:14
Yeah, the longevity of it, that the the kind of the mystique of it of being mean books on a bookshelf in 50 years time.

Ned Boulting 24:22
Books are still quite rightly held to a standard, Carlton. You’ve written books, I’ve written books, you know, for example, that if you write an article, which makes certain claims about a living human being, and the article is going to be printed in a newspaper or in a magazine, or online, the lawyers might have a look at that and go “well, you probably get away with that.” If you make the same point in a book, legally, that will by practice be held to a higher standard. It’s a fascinating, isn’t it? So the very act of putting things down in a book as opposed to any other form of medium, written medium is still valued above everything else. And for good reason it’s bookshelves exist that it’s there to stay.

Carlton Reid 25:13
Well, long may they grown with a heavy Road Book. How many? How many kilos? Did you say it was in total?

Ned Boulting 25:20
Two kilos. So there are now 10 kilogrammes of the roadbook in existence, and we’re halfway towards becoming a Ryanair baggage allowance.

David Bernstein 25:32
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Carlton Reid 30:07
Thanks, David. And we are back with show number 314 of the Spokesmeen podcast and before Davids’ ad break, there was a discussion that I had with Ned Boultin, and we were discussing that Road Book. And now owever, I’d like to go across to Hannah Reynolds. And Hannah will be talking about a book that is involving a very famous long distance ride from one part of the United Kingdom to the other part of the United Kingdom so Land’s End to John O’Groats, but in a slightly repackaged way. Where were you actually today, but physically, where are you?

Hannah Reynolds 30:52
I’m in Mal

Carlton Reid 30:55
I thought you said so that’s why why why are you in Mallorca?

Hannah Reynolds 30:59
The story is my partner’s a teacher at an international school here. So we’ve moved out here for the school year. So I’m living in the opposite corner to where most cyclists are so we’re we’re dying in the kind of like the south east corner. So opposite to sort of present here and Alcudia way you normally see cyclists so it’s been good it’s been exploring the island from from a different direction.

Carlton Reid 31:31
Because normally when you’re in the UK, you’d be in Sedbergh, is that right?

Hannah Reynolds 31:35
Yes, I’d be in Sedburgh which is in Cumbria, it’s Sedbergh is in the administrative county of Cumbria. It’s in the Yorkshire Dales National Park and we have a Lancaster Lancashire postcode so it’s it’s in the it’s in between the Lake District to one side and the Yorkshire Dales to the other all mixed up. Yeah, exactly.

Carlton Reid 31:59
And then I’d like to go through your CV, because I’ve noticed that there’s a there’s a Newcastle angle here for me in that you’ve worked as a guide for Skedaddle yeah?

Hannah Reynolds 32:12
That’s right. It’s been for 10 years now I think maybe even a touch more Hmm.

Carlton Reid 32:17
Now I’ve I’ve done some trips with with it wasn’t actually a Skedaaddle trip. It was a different it was Ciclismo Classico. But the guides there that they were from Sardinia, and they were saying they knew the Ouseburn river? I thought really well, because they get brought across by Skedaddle. So is that the same case for you? You’ve been to Newcastle plenty of times because of Skedaddle?

Unknown Speaker 32:47
Yeah, I’ve been to Newcastle a fair bit and the main office is there. So I pop in there quite frequently. And we have, as your Sardinian guides were telling you, we have a guides get together every year. So wherever, wherever you are in the globe, you know, whether you’re working in Italy, Spain, France, or even further, further afield, we’ve got Skedaddle holidays, really do run in every corner of the world. So we all get together and exchange some ideas and talk about guiding and make sure that we’re all you know, doing things to the same standard and in a similar way. So it’s a really nice multicultural company to work for. From that point of view. I was mainly France, hesitant as always to mention the B word. But the the double whammy of COVID and Brexit meant that we’re not we’re not looking after France anymore. Actually, your Sardinian guides Italy will be helping to run some of the French holidays. So I still hope to guide there. I love cycling in France. I you know, I genuinely think that France is one of the best countries in the world for cycling because it’s so it’s so culturally endemic that even if you’re not a cyclist, you understand cycling, whereas many other countries that I’ve cycled in and travelled to cyclists understand cycling, but the rest of the country doesn’t. Whereas you can turn up anywhere in France and someone will they’ll be able to at least name some of their country’s most famous races and understand the challenge of cycling you feel really, really welcome and respected in France. So yeah, I’d always choose to cycle in France and guide in France when the opportunities are there.

Carlton Reid 34:32
So given that B word, where are you guiding now then?

Hannah Reynolds 34:35
I’m not currently guiding. We’re in a in an offseason. I guided in the UK last year. We do Land’s End to John O’Groats, obviously some lovely cycling around the Dales and the Lake District. I did a Tour de Ecosse so little loop around Scotland. So yeah, I did a lot more than that. UK last year, which, I suppose has been interesting for me. I know I mean, you always feel like you know your own country quite well, but there’s so many places that I’m yet to really deeply explore even in my own backyard. So it is nice. Sometimes that whole staycation vibe, I think opened people’s eyes to what we’ve got on our own doorsteps.

Carlton Reid 35:23
And you mentioned Land’s End John O’Groats there. So let’s talk about your book, six years in the preparation, it says in the press release.

Hannah Reynolds 35:31
Yeah, it was a slow burn that one. Our first book, our first guidebook was France en Velo, which was from St Marlo down to Nice. So it was 1000 mile journey across France, from the channel to the med, with the objective of finding the best cycling and the best kind of segmented cross section of the country. And that was a fabulous book to research. It was a wonderful book to write. We had some lovely cycling experiences. And we did all kinds of things with that we we plan the route and cheese, we planned the route and why, you know, we really kind of got to know that, albeit very narrow, but very long stretch of France. But once we’d finished that, and that book had come out, and we started to think about the UK a bit more. And when we were doing public speaking and talks about France on furlough, we’d sometimes use the phrase, “it’s like LEJOG, but with better wine, better food and better weather.” But we thought, well actually, that’s really doing a disservice to to Land’s End John O’Groats, because that is a route that people so passionately want to do and have so much affinity for in the UK. And actually, we’ve probably should go back and really give that the France en Velo treatment, which to us means finding the best route, not the most direct or the most simple, but the one that actually gives you the taste of the places you’re cycling through so many long distance routes. The challenge, as I’m sure you understand where the long distance route is, you’ve got to you’ve got to balance up actually getting there with seeing all the nice spots along the way. And so many long distance routes and so many Land’s End to John O’Groats routes bypass some of what we consider to be the nicest cycling or the most interesting village or hills probably. Well, partly because of hills partly because of just wanting to make it a manageable distance for people, partly to simplify the navigation. The more towns and villages you go through quite often the more you’ve got to think about your routing. But also, Lands End to John O’Groats has been as there’s many ways you can do it. It’s two points on the map Lands End and John O’Groats. You can do it in the shortest distance, that many of the kind of the racers who are trying to get the fast times do you can do it. You can do it via your you know, grandpa’s house and Preston for free nights accommodation, you know, you can go you can whatever your your objective or your personal interest is or even where you live in the country, people create their own routes. But we wanted to kind of create a definitive route where if you say I’ve done LEJOG 1000. Everyone knows which we’ve done, everyone knows it’s 1000 miles, everyone knows you’re going to cycle through the Cairngorms, everyone knows you’ll have done the north coast of Cornwall, so we wanted to kind of, I guess tie it down a bit, but also still give people the flexibility of riding it their way. The model we created for our first book was to split the 1000 miles down into 30 individual stages or chunks, so that you could do the route in you could do it in 30 days, you know, one very short stage a day, or you could use them as building blocks to create your own tool. So we we suggest three itineraries. The Explorer, which is the longest one, which gives you plenty of time to really, you know, potter about see what takes your fancy, have a long lunch, not arrive too exhausted at your destination that you don’t want to walk around all evening exploring. So we’ve got that one, which is a three week itinerary. We then have the classic which is two weeks which is what most people do because that’s a manageable timeframe, in a work holiday and being away from home for two weeks, and then we’ve gone for a 10 day challenge route which puts most days just below or just above 100 miles. So that’s a really good you know if you’ve done 1000 Miles In 10 days, that’s a cycling challenge to kind of like really put in your palmares and remember, is being a significant physical challenge. So you can do it any way you want. You can you can take the slow, slow cycling route, or you can take the fast cycling route, but the actual physical route would remain the same.

Carlton Reid 40:24
And when you’re researching this, you didn’t do it in one go. You’ve obviously done it in chunks yourself.

Hannah Reynolds 40:28
Oh, yeah, absolutely.

Carlton Reid 40:30
Have you ever done it in one go?

Hannah Reynolds 40:32
I’ve never done it in one go. I’ve actually never done it in one go. Because I’ve either been guiding. So I’ve not ridden every day because there’s been reasons why I’ve needed to drive the van or miss a day because when you’re guiding you’re about the people, you’re guiding your clients, not your own riding. So I’ve never done it in one go with with a guided group. I’ve never done it one day when I’m researching because you tend to sort of like pick a section and go in deep but not do it all in one go. And then my very, very, very first experience of Land’s End to John O’Groats was more than 20 years ago. And I did it when I was at uni, with some friends who wanted to do it in I think they did something ridiculous, like four and a half days. And I spent most of my time trying to find bananas and supermarkets for them. And that was a completely different route because we did take advantage of you know, friends and families hospitality. So no, no, it’s it’s poor. I’m gonna have to do it. I’m gonna have to take my own book and ride it in one go.

Carlton Reid 41:40
Yes, yes. And then tell me about your other books. So you’ve mentioned the France one. But there’s other books out?

Hannah Reynolds 41:47
Yeah, that are 1001 cycling tips. There’s a bit of 1000 theme here. 1001 cycling tips came out last spring. That’s, it’s, it’s a it’s a fun, it’s a fun book. But also it has lots of different tips, which I hope will work for a really wide variety of cyclists. You know, someone like yourself, who’s been involved in the sport for for decades, will probably read some and think, yeah, I agree with that, or no, I wouldn’t do it that way. And you know, but then for some beginners, it will give them really simple accessible, easy tips to just get get started.

Carlton Reid 42:32
And then let’s go back to where we started, really. And that is Mallorca. Yeah. So I mean, you’ve got kids, haven’t you?

Hannah Reynolds 42:39
I do. I’ve got a three just about to turn four year old.

Carlton Reid 42:43
Yes. So you’ve presumably at the moment can’t just go out on a long day ride on a whim, if you’ve got a kid. So but they’re going to school soon, I suppose. I mean, how much exploring do you do on a on a daily basis,

Hannah Reynolds 42:57
We’ve got quite a flexible approach in our house because everyone my partner cycles as well. So I tell you, I my son goes to like a preschool. So I told him in a trailer, eight miles to preschool and eight miles back twice a day. So I’m doing 34 miles with a bike trailer, which is feels like that feels tough, that’s tough. And then the weekends, what we tend to do is one of us, so pick a spot and cycle there. And the other one will drive with my son in the car. And then we’ll have lunch together as a family and then swap and the other person rides back. And another option is my partner is into enduro downhill. So we do a kind of strange uplift service where he’ll drive the vehicle to the top of the hill, and I’ll cycle up it and then we’ll exchange car and child and he’ll ride down. So if you look at my Strava and his Strava in the like 60 mile route, I’ve only ridden uphill and he’s only ever written downhill.

Carlton Reid 44:02
That’s that’s, that’s dialled in. That’s yeah,

Hannah Reynolds 44:04
It’s all grew. Yeah, it’s balance. Yeah.

Carlton Reid 44:10
Thanks to Hannah Reynolds there. And thanks also, to Ned Boulting earlier details of both books can be found on the show notes at the-spokesmen.com. And this has been episode 314 of the Spokesmen brought to you in association with Tern Bicycles. The next episode will be out next month. But meanwhile, get out there

Carlton Reid 44:36
and ride …

November 17, 2022 / / Blog

17th November 2022

The Spokesmen Cycling Podcast

EPISODE 313: Tour de Luxe — riding with legends on Ibiza with upscale Leblanq

SPONSOR: Tern Bicycles

HOST: Carlton Reid

GUESTS: Justin Clarke, Mark Cavendish, Monica Dew, Sophie Power, Jamie Criddle, Johan Museeuw, Rob Gitelis, Margaret and Joyce from Taiwan, Matias Bjork, Sean Yates.

TOPICS: Balcony views, posh food, drafting behind legends — listen up for what guests think of their luxury bike break with LeBlanq in Ibiza. Carlton Reid also interviews Mark Cavendish and Johan Museeuw while riding with them on the party island, and Leblanq cofounder Justin Clarke reveals why c-suite execs love rolling with world champions.

TRANSCRIPT:

Carlton Reid 0:13
Welcome to Episode 313 of the Spokesmen cycling podcast. The show was engineered on Thursday 17th of November 2022.

David Bernstein 0:23
The Spokesmen cycling roundtable podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day, and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e bikes for every type of rider. Whether you’re commuting, taking your kids to school, or even caring another adult, visit www.tern bicycles.com. That’s t e r n bicycles.com to learn more.

Justin Clarke 1:02
LeBlanq isn’t about hero worshipping. It’s about really good people just getting to know other really good people and having a really good time. That’s it. It’s that simple.

Carlton Reid 1:11
That’s LeBlanq co founder Justin Clarke, introducing himself to guests at the company’s upscale bike break on the party island of Ibiza. LeBlanq marketing materials described the experience as joy riding and, dear listener, I bravely volunteered to discover the accuracy of that pitch. I’m Carlton Reid and I could have kicked back and relaxed on this warm weather winter cycling trip. But, no, I packed my recording equipment so you could hear what it’s like to ride with legends, legends, like Lion of Flanders with Johan Museeuw, and world champions Mark Cavendish and Óscar Freire. I interviewed Johan and Cav while we were riding along.

Mark Cavendish 2:05
Let’s go left. Yeah.

Carlton Reid 2:06
Okay. So, er, you’ve enjoyed it here?

Mark Cavendish 2:11
Yeah. Been nice. ,

Pete Tong

Carlton Reid 2:13
Also riding with us on this short break was Ibiza legend Pete Tong whose nightclub session on the final night was the highlight of the weekend for Sigma Sports coowner Ian Whittingham. I recorded the audio with Ian and other company principles, including Rob Gitelis of [Factor] bicycles, who flew from Taiwan to be on the trip. Swedish concrete magnate Matias Bjork told me what it is about LeBlanq that hooked him and you’ll also hear why former pro Monica Dew is so stoked to be a LeBlanc guide.

Monica Dew 2:51
Yeah. Loving it.

Carlton Reid 2:53
You’ll also hear more from Justin Clarke and I also talked with Jamie Criddle, manager of Chevin Cycles branch in Harrogate, who explained why he helps out on these joy rides. And as we were riding along behind Adam Blythe, ultra runner Sophie Power explained it was the inclusivity and no-drop protocols of LeBlanq that saw her back on another trip. And this was a recurring theme. Many of the riders I spoke to were on their second, third and fourth LeBlanq trips. Yes, they’re expensive. But considering you’re riding — and eating — with genuine legends of the sport, LeBlanq could easily charge three times as much for their joyrides and see no drop off in custom. Before we set off in our curated-for-speed groups, I hooked up a mic on event director sportif Sean Yates, who can be heard here discussing logistics with Justin and one of the guides.

Justin Clarke 4:00
Ranges and ratios. Everything else. So

Sean Yates 4:04
Cav’s going in the last last group.

Justin Clarke 4:06
Yes.

Sean Yates 4:06
Johan’s going in the green groups. Where’s David Hesketh?

Justin Clarke 4:11
Just there.

Sean Yates 4:14
Yeah. David. So you’re you’re following the green group, following Johan?

David Hesketh 4:21
Yep, that’s right. Yep.

Sean Yates 4:23
You can get a radio which means you will be in contact with the green group.

David Hesketh 4:27
Yeah.

Sean Yates 4:28
So you want the 9am green, which is channel five, and it’s all lined up without without headphones.

Carlton Reid 4:38
Before we set off for the first ride from Hotel Riomar we had to pick up our bikes from the empty hotel opposite where there were mechanics on hand, including Jamie Criddle. So the bikes that we’ve got here. There’s a whole bunch of bikes different bikes here. So what we got we got like customer bikes. We’ve got people who shipped them out?

Jamie Criddle 5:02
Exactly that. We’ve got a real a real mix. We’ve got some hire bikes that have come from Mallorca and hire bikes that have come from just down down the road, a shop five minutes where we’ve got some bikes that we brought out in our vans that belong to customers. And then the rest are bikes that people have brought with themselves, however they’ve arrived.

Carlton Reid 5:22
Are there any electric road bikes here?

Jamie Criddle 5:25
So we’ve got some electric e-bikes, and we’ve got some electric mountain bikes even they’re going to be coming out on the on the ride routes, but not road bikes, not road bikes at the moment.

Carlton Reid 5:38
And where are you from?

Jamie Criddle 5:40
I’m from Harrogate.

Carlton Reid 5:43
In Yorkshire, God’s own country.

Jamie Criddle 5:46
God’s own country. Yes. Yeah, so we we helped the Grantley Hall event just outside Harrogate. And now we’re here in Ibiza enjoying the

Carlton Reid 5:59
You’re saying “we” there so what do you do in Harrogate?

Jamie Criddle 6:04
I work in in bike store Chevin Cycles. Run the store look after some bike fitting.

Carlton Reid 6:11
And are you seeing more electric bikes being sold?

Jamie Criddle 6:13
Absolutely. We have kind of very much a — we’re probably not a million miles off of a 50/50 split now. But that split is interesting that mostly mountain bike, mostly hybrid and cargo bikes.

Carlton Reid 6:28
And cargo bikes what you got?

Jamie Criddle 6:31
Well, Tern is is key brand for for us they

Carlton Reid 6:37
GSD?

Jamie Criddle 6:38
Yeah, the one that I personally own.

Carlton Reid 6:41
Car killer?

Jamie Criddle 6:42
Yeah, the family love it. The kids love it. The kids refuse to go in the car now.

Carlton Reid 6:49
But not in the rain?

Jamie Criddle 6:51
In the rain.

Carlton Reid 6:52
In the rainy weather and family as in this little kids?

Jamie Criddle 6:55
Yeah. Martha is 9; Ned’s 7. They want to be on the bike all the time. Literally tell us that they feel sick whenever they get in our car. They’re all right in other people’s cars, but they feel sick in our car. So want to go on the e-bike everywhere.

Carlton Reid 7:11
So this is genuinely has been a car killer then for you?

Jamie Criddle 7:15
Yeah, we got our our bike in 2019 in the in the September. And when Mel is going to get in our car in February the battery was dead. And she genuinely didn’t feel she would use the bike that much. And was totally taken with it. It’s a big bike is a big

Tern GSD. So both kids on the back, heavy bike as all the bikes are, but it doesn’t matter because it’s got the got the motor to overcome that. And she felt she wouldn’t be able to manoeuvre and be comfortable with it. But she literally uses it every day, takes the kids to school, goes to work, does the shopping,

Carlton Reid 7:54
Right. That’s a heavy bike. That’s an electric bike, even though you’ve got the power but these bikes here and I can actually see my name on the back there. So Carlton is on the plaque on the back there. So what we’ve got here what what kind of bike is this? I’m gonna put my water bottle into this Specialized.

Jamie Criddle 8:09
And probably double the weight, specialized

Carlton Reid 8:12
water, okay.

Jamie Criddle 8:14
Seven kilo bike, built to be as light as possible, should feel like you’re gliding up the hills, even when the legs don’t want to try SRAM Force E-tap groupset. So nice, simple, straightforward shifting. Yeah, should help you enjoy

Carlton Reid 8:32
but you’re coming out as well. Jamie?

Jamie Criddle 8:33
I’m coming out as well. Leading one of the one of the groups.

Carlton Reid 8:37
But you’re not in your Lycra do I’m presuming you’ve got to rush away?

Jamie Criddle 8:41
Get my shorts and shirts off and put my jersey on and we’ll see you on the road.

Justin Clarke 8:45
We’re in the white and the turquoise. Their right leaders. There are LeBlanq ride leaders that ride with us all over the world. They’ve done multiple events, they know the drill. They are part of our core team. They have radios, they know how to connect with the rest of the riders in the group etcetera very experienced. So just keep it nice and steady. Just ride together, find that tempo and keep you sane. I just want to say welcome Sean Yates.

Sean Yates 9:12
Thank you. Thank you, Justin. So as Justin said, we’re here to obviously enjoy ourselves and stay safe on the flat sections. Try keep it real tight. Roll along tight, so you’re quite compact. There will be a following car behind on the climbs. If you feel a bit frisky then obviously you can push it a little bit you know, but don’t exaggerate. Today it’s fairly simple and straightforward. And the idea is to just roll along. Okay, tomorrow is another kettle of fish. We’ve got 2000 metres climbing on the downhills – do not at any point overtake the lead rider is for the safety Give everyone so that’s that’s about it really just go out there be sensible have fun and look after each other.

Carlton Reid 10:06
Before group went off for that first ride. I chatted to Rob Gitelis of Factor Bikes. So, Rob, we’re outside the W Hotel. Where we’re all picking up the bikes. A lot of people are getting Specialized bikes from from the organisation but you haven’t got a Specialized bike? No, why wouldn’t you ride a Specialized Rob?

Rob Gitelis 10:29
I have good taste. And I’m the owner of Factor.

Carlton Reid 10:34
Exactly. So it’s cool that you’re coming out here on a on a on a trip, you’ve come out here especially for this thing of like a round Europe trip.

Rob Gitelis 10:44
I’ve kind of connected some things together so that I could you know, charge this to the company. But this is really more about pleasure to come in here for this event.

Carlton Reid 10:53
So Factor is doing okay at the moment with some pro teams and

Rob Gitelis 10:57
Yeah, it’s um you know, we grow quite a bit every year we have a number of ladies professional teams, men’s professional teams, but coming out here I really get to meet who was our customer is, you know, I can speak to Chris Froome all day, but he’s not our customer.

Carlton Reid 11:13
Because the last time — talking about Chris Froome and his Israeli team — the last time I talked to you in the flesh was was actually at the Giro d’Italia in Jerusalem. Yes, you’ve come on for a fair bit since then.

Rob Gitelis 11:26
Yeah, you know, back when we met in Jerusalem, we were sponsoring the AG2R French team. And you know, that was very, very good start for Factor but we needed a more international team. So after taking one year out of the world tour, we came back in with Israel Premier Tech, which features Chris Froome and you know, Giacome Nizzolo and some other very fine bike racers

Carlton Reid 11:48
On the bike that you’re riding there. Now what what exactly is that?

Rob Gitelis 11:53
This is a Factor Ostro it’s pretty much the flagship bike of Factor at the moment. And it’s the one used by most of our professional teams.

Carlton Reid 12:03
So just describe what you got here because it looks pretty trick.

Rob Gitelis 12:06
Ah, yeah, it’s pretty much like the ultimate poser bike. It has a Black Inc, five spoke wheels, a new Shimano Dura Ace 12, speed group set, Black Inc handlebars, and then a few kind of like special details on it. That based on my own personality and ability to do something,

Carlton Reid 12:28
because it looks it fit me there, Rob, so if you don’t want to take it back, you know, I could just I could I could help you out there. Yeah, sure. So how much is that? How much is that?

Rob Gitelis 12:37
This bike would be about 15,000.

Carlton Reid 12:39
US dollars.

Rob Gitelis 12:41
Yeah, Euro/US.

Carlton Reid 12:43
That’s kind of okay. It’s not ridiculous.

Rob Gitelis 12:46
Yeah. I mean, some of these Specialized yes, definitely more

Carlton Reid 12:54
And then you’re not the only person from Taiwan here.

Rob Gitelis 12:56
No, these two lovely ladies are

Carlton Reid 12:58
So you come all the way from Taiwan as well, you it was the same flight from where we there’s

Rob Gitelis 13:02
Same flight but we didn’t actually know each other.

Carlton Reid 13:06
No, now, but where was the flight from? From Taipei. So let’s get your names?

Margaret 13:13
I’m Margaret.

And I’m Joyce.

Carlton Reid 13:15
Hi Joyce and Margaret. So how did you find out about this trip?

Margaret 13:27
Oh, we got through Rapha cycling club, there was a introduction there. So we thought it’d be fun.

Joyce 13:35
And yeah, we saw the picture of Ibiza. And then there’s Mark

Carlton Reid 13:40
So Mark Cavendish is a draw. It’s the rider so that is the food, it’s the place or the rider? Sounds as though it’s the rider

Margaret 13:53
It’s a combination, right.

I will say Mark was a big draw.

Joyce 13:58
And Ibiza very exotic.

Carlton Reid 14:06
So how much riding do you do in Taiwan? Because it’s a beautiful island – Formosa, the old name, means beautiful – It’s a wonderful place to ride a bike.

Margaret 14:13
Yes. So

Joyce 14:15
150 to 200.

Margaret 14:17
I do 250 a week.

Carlton Reid 14:19
Okay. Whereabouts?

Margaret 14:21
Mountains. Yeah. Because it’s a mountainous Island. Yeah. Yeah.

Joyce 14:28
Very steep mountain. So we are generally better climbers.

Margaret 14:33
Not really.

Carlton Reid 14:37
You didn’t bring your own bikes?

Margaret 14:40
We don’t all own bike companies.

Carlton Reid 14:44
So what do you ride when you’re at home?

Margaret 14:46
I have a Pinarello

Joyce 14:50
Yeah, yeah. And I ride Canyon.

Carlton Reid 14:56
So coming on to these bikes as you know, cuz you went out for the ride yesterday. Okay. Yeah,

Margaret 15:04
Yeah. My first bike was Giant. So

Carlton Reid 15:08
That’s kind of the ubiqitious bike on the island. Really, we’ve got King Liu who rides everywhere when he did. Well enjoy your ride today.

Matias Bjork 15:23
I am Matias Bjork, from Sweden. And it’s been a beautiful couple of days cycling here in Ibiza.

Carlton Reid 15:29
And because this is not your first trip, you were in Champagne as well weren’t you?

Matias Bjork 15:33
Yes, we were in Champagne last year, it was supposed to be early, it was postponed due to Covid..

Carlton Reid 15:39
Now, this is a bigger trip than that. So it’s more intimate the last one. But this kind of suggests it’s a good one for having a bigger trip, because you had the Pete Tong last night you had all these things with a small group, it would look a bit weird.

Matias Bjork 15:53
I don’t know might be fun as well. But I think if you want to have the likes of Cavendish, you need to have multiple, it’s very 120 guests. And he’s been cycling in six different groups during the weekend. So we all get to meet him. That’s amazing. And Johan and Oscar and everybody else.

Carlton Reid 16:14
So what’s the draw? Is it everything? Is that a daft question? Or is it no the riders that that that’s what sets this apart, the fact that you can ride with real genuine stars?

Matias Bjork 16:24
The biggest joy is, of course, the rider. Knowing that the hotel is good, the food is good, wine is good, and champagne is good. I think that the combination is quite unique. I don’t know if any other type of events that similar. And I’m mostly a runner, but can see doing an event like this from runners. It doesn’t really work out. For cyclists you can split up in different groups. You can have nice dinners. And it works out. You can even be hungover and go cycling. I wouldn’t do that running maybe.

Carlton Reid 16:56
Okay. And you were telling me before that you have, you sit on the board of two businesses and you have you have a concrete business in in Stockholm.

Matias Bjork 17:08
Yeah, around Sweden many different places.

Carlton Reid 17:12
And you travel a lot with that job?

Matias Bjork 17:15
No, honestly, I don’t actually. I travel maybe to the board meetings, but otherwise I don’t. Business managers do. Which is nice.

Carlton Reid 17:24
Okay. But this is a this is a typical holiday for you? Or is this usual?

Matias Bjork 17:30
No, no, I’d say it’s typical. Every time we go travelling, it’s always a question about finding good training. You go on swim camps, you go on cycling camps, you go running camps. We did one in Mallorca trail running camp only this year, which was great, but not on a level like this. This is so much higher quality, also the camaraderie of having 120 people.

Carlton Reid 17:57
And you looking it’s this kind of thing you’re gonna think right? I’m gonna be doing this twice a year, every single year. Is it sounds like right when so Justin’s just standing over there. It’s gonna be like, Justin, where are you going next? Because ‘sign me up!’

Matias Bjork 18:08
That’s the been the biggest discussion so far. It’s been okay, what’s gonna be the next year’s trip? When are you gonna go to South Africa? Are you gonna go to Italy? You’re gonna go to the US? Yeah, I think so. Looking at sort of what people doing that, and you want to do adventures, you want to experience things, but at the same time, want to stay in a nice hotel, and have good food. So the combination is perfect.

Carlton Reid 18:30
Johan, we’re here on Ibiza, riding along. This is your second LeBlanq trip because you went to Champagne. So tell me what do you think about these LeBlanq trips?

Johan Museeuw 18:44
Now my third, fourth event with the LeBlanq. Last year in the Champagne area, it was together with Eddie Merckx, legend. So this is really a luxury holiday on the bike. So it’s different than other companies. So I go a lot because this is my job what I’m doing around the world. So I’m freelance. I’ve also my own company, Museeuw Cycling Experience. But LeBlanq is different than everyone.

Carlton Reid 19:19
This is potentially are you going to be potentially having one in Flanders as well?

Johan Museeuw 19:25
Yes, last week, we are have done a reconnaissance of something to do in Flanders next year.

Carlton Reid 19:32
Very cobbly, cobbles, lots of pavé?

Johan Museeuw 19:36
Not always but if you go to Flanders, you have to do the famous hill Paterberg, Koppenberg and also some section and cobblestones. So, yeah, it will be fun next year. We start in the. No, I can’t say where we started because still a secret.

Sophie Power 19:54
I’m Sophie power.

Carlton Reid 19:56
Well, you’ve been running here because you’re normally a runner. But you’re doing incredibly well at cycling.

Sophie Power 20:02
I’m a runner enough to try and excuse my descending skills but I kept up. I kept up. I was watching Adam and his lines. Yeah, I was like right I’m gonna follow him and then kept up.

Carlton Reid 20:14
Yeah, follow somebody who knows what they’re doing

Sophie Power 20:17
in terms of like life achievement I got down hill without getting dropped.

Carlton Reid 20:24
Is that the draw for you the rider star riders is the draw for you. What’s the draw?

Sophie Power 20:31
Time away from my kids. No. That’s so this is my 40th birthday present, hubby’s a cyclist. We love Justin. We love what they do. We love food. We love enjoying cycling, like it’s great cross training for me. But I think the events are, as a cyclist I’m nervous. I’m nervous. Like, I don’t know everything. And these are the most inclusive events because no-one gets dropped. They look after your bike. They take, I think for women they take out a lot the uncertainties you have about cycling and is that you can ride your bike and met some amazing people and not so riders. Everyone else.

Ian Whittingham 21:14
Ooooh.

Carlton Reid 21:15
Ian, that sounds like a groan of happiness, that you were finishied, a groan of happiness is age related?

Ian Whittingham 21:23
Yeah, I think I think it’s age related. And yeah. Sitting down after a very lovely, what, 50 odd miles of Ibiza lanes.

Carlton Reid 21:33
That’s Ian Whittingham the co owner, co founder of Sigma Sports, the amazing kinda London bike shop. And you’ve just shown us your Strava there. We’ve basically done half of the island. That’s a small place, but quite varied, and quite green, isn’t it?

Ian Whittingham 21:53
Very green, roads are lovely and quiet. Yeah, it’s like everyone in the group is asking ourselves, why have we not come here before cycling? It’s amazing.

Carlton Reid 22:02
Because it’s Mallorca isn’t it is where you know, people go. Yeah. And they deliberately avoiding going to Mallorca for that reason.

Ian Whittingham 22:09
Yeah. coming somewhere like that. Yeah. I came here before many years ago for a stag weekend. So my memories of Ibiza are quite different to what I’ll leave with this time round,

Carlton Reid 22:20
but the fact there was somebody there when you were 20. When you were 25. Yeah. How long ago was that was

Ian Whittingham 22:27
26 years ago.

Carlton Reid 22:28
But there was somebody there at the same time. Who’s here today as well?

Ian Whittingham 22:31
Oh, yeah. Right. So yeah, so when we were here we were treated to Pete Tong, doing doing a set at next door to Cafe Del Mar. And while we were drinking mojitos, and yeah, as you say, he’s here on this trip. Not seen him yet. Now, he has a cyclist as well as obviously a famous DJ.

Carlton Reid 22:47
You were saying he’s one of your customers.

Ian Whittingham 22:48
He is a customer of ours as well, when he’s in the UK,

Carlton Reid 22:52
will actually say you’re you are a founder of a pretty well known bike shop in the UK. Certainly if you’re in the South East of England. So

Ian Whittingham 23:02
Yeah, so so that I’m founder of Sigma Sports. So we’ve been we’ve been going now for 30 years. And I’ve been involved with with LeBlanq since its inception, actually. So it had a bit of a bit of a stalled start because of the pandemic. But yeah, I’ve been involved with Justin since the beginning. I did I went and did the Isle of Wight event last year and was just really blown away by the quality of the event. I mean, truly, these are, I think the best cycling trips I’ve I’ve been on. I’ve been doing trips

Carlton Reid 23:38
And you go on lots of industry trips.a

Ian Whittingham 23:39
Yeah, indeed. Yeah. But in terms of like, yeah, cycling events. It’s just every every detail is thought of staff are amazing. It’s yeah, it’s really fantastic.

Carlton Reid 23:49
And you told me before that you used to race with Justin.

Ian Whittingham 23:51
I did yeah. And his brother back in the day his brother, Russell. Yes. So yeah, I’ve known, Justin for well, yeah. 40 years. Sorry, 30 years.

Carlton Reid 23:59
So this is before you created the bike shop?

Ian Whittingham 24:02
Yes, just before, when I was when I was a teenager, and race racing back in the day and then I hadn’t seen Russell for years actually. And then he popped up say three years three or four years ago with this with this idea and mixing his passion for food and cycling and I think you’d really hit a sweet spot

Carlton Reid 24:19
Is it fair to say that the average or certainly some of the customers that you’re attracting in your shop are just ideal. But here because you sit let’s face it, you’re a high end shop. And these these people here are high-end consumers.

Ian Whittingham 24:37
They are it’s obviously you know, it’s not it’s not a it’s not a cheap trip to come on. But you know, it’s you can when you’re here you can see why the the hotels are great. The catering is great. But yeah, I mean, this is this is an absolute sweet spot for us in terms of the the kind of customer demographic

Carlton Reid 24:55
It’s a cross fertilisation and so you’re selling you know the trip to them. They’re selling the bike shop to them.

Ian Whittingham 25:01
Very much so. Yeah, so that’s something is one of the reasons we got involved just in the beginning was to, to, to be able to access our customers and tell them all about LeBlanq and sell a few trips for him in return for some support for their riding needs in return. So yes, it’s a great

Carlton Reid 25:18
ecosystem. Because there’s, I mean, there’s there’s an international audience I mean, there’s there’s the founder of Factor is here. Yeah, it’s kind of strange. I was talking to Rob before and then you got two Taiwanese ladies who come all the way from Taiwan.

Ian Whittingham 25:36
A ouple from Austin, Texas. Yeah, it’s a it’s a quite a diverse range of people, which is which is fantastic. And also, you know, it’s also great to see so many women cycling here as well. It’s definitely a really fast growing part of part of the sport.

Carlton Reid 25:55
I thought we’d see more electric road bikes now. How big is electric bikes in your shop?

Ian Whittingham 26:02
Yeah, the terrain here is just is made for an electric road bike. It really is, you know, up up and down all day. But yeah, I don’t think I’ve seen one yet actually. But for us as a business I let them electric bikes now make up about 30% of our bike sales. And actually, you know, we’re now appealing to different audiences we have our work we have our our heritage and history and road biking but we’ve also embraced the electric bike revolution and we’ve opened dedicated store for that in Kingston. So yeah, no doubt about it. You know, electric bikes are the kind of future of the cycling industry

Carlton Reid 26:34
Pretty much within about 10, 20 years hold of the industry and then we’ve got like legacy bikes. Yeah, he’s a legacy bikes. Riding on me every bike is going to have not not just one of the the Shimano gears and stuff that are gonna have electronics. It’s just gonna be there’s gonna be some form of propulsion on everybody.

Ian Whittingham 26:59
Yeah. Yeah. I think you’re exactly what they’ll come a day when you start talking about electric bikes are not just be bikes that happen to have some kind of a propulsion, as you say,

Carlton Reid 27:08
I mean that’s been good for the industry?

Ian Whittingham 27:11
Absolutely.

Carlton Reid 27:12
Perception price point, you know, now apart year, of course bikes got £2500 because an electric bike costs £2500. So that brings, like, raises the whole ships and like every ship has risen with

Ian Whittingham 27:23
absolutely, it’s gonna. Yeah, it’s huge for the industry. Absolutely huge for the industry. And yeah, hence why we couldn’t, we couldn’t, you know, despite our roots, being in road biking, we couldn’t I couldn’t stand by and just watch that train leave the station, if you like, we have to, you know, want to get involved. I ride an e-bike to work myself every day.

Carlton Reid 27:44
British bicycle industry did miss it. But they certainly weren’t in that day early. There was a whole there was a whole period of time when bike shops famously didn’t have electric bikes. Really didn’t want to get in touch with them. And then you found a whole bunch of electric bike shops came out. And there was that kind of ecosystem. Has that changed? There? Was it my job said no, no, we weren’t.

Ian Whittingham 28:07
Yeah, it’s definitely changing. You are right. It was it. There was like really a handful of ebike specialists to begin with. And then a bit of hesitation about you know, is this gonna, is this going to take off? But right now? Yeah, I think most most bike shops are going to probably have at least half of their half of their bikes on the on the shop floor are going to be electric. And imagine.

Carlton Reid 28:28
Specialized famously did take a while. I mean, they’re fabulous bikes, you know, designed in Switzerland, you know, the whole whole unit. That’s Specialized got that, but it took a while to actually get into it. So was that something that bike shops waiting for? Or waiting for the big brands come in with some sweet bikes? Cos they weren’t fantastic looking bikes before.

Ian Whittingham 28:48
They weren’t. I mean, the very first e-bikes, in fact, you know, anecdotally on the street, where are our store is in Hampton Wick? We had two e-bike stores on that street 10 years ago, but both were just ahead of … They were before their time and the bikes were very, very much like a regular bike with a battery strapped on it and a clunky motor. So yeah, absolutely. It’s only really in the last I’d say kind of five years and that’s that they’ve really started to to look start to look better, perform better have much better ranges and charging times. And yes, the big manufacturers now are all embracing it. And, you know, Specialized are definitely one of the leading, leading manufacturers of e. Is certainly certainly our biggest brand. Ebike in the business is Specialized I think every every brand you speak to, if you talk about 2024, 2025 and they expect the vast majority their business to be electric. And regular acoustic bikes, as we call them, I think will definitely become a diminishing part of part of the range.

Carlton Reid 29:51
Is that a bad thing?

Ian Whittingham 29:54
It’s it’s it’s evolution, isn’t it? It’s I think as long as you know what, as long as people out on two wheels, then I don’t mind what they’re riding. You know, just discovering the joys of cycling.

Carlton Reid 30:05
I captured that interview with Ian after a day in the saddle, but grabbed this one with former elite cyclist Monica Dew as we were riding along. Monica, who rode for Storey Racing until 2020 is now a cycling coach, and one of the expert guides on these LeBlanq joy rides. So, Monica, we’re here on the climb back to the hotel on the second day. And you’ve been leading what group are you your blue? Yeah. Okay.

Monica Dew

Monica Dew 30:37
So 100k each day. So we got here on Wednesday, did a prologue on Thursday. Yesterday’s ride. Really lovely, very short, sharp climbs. Today’s ride. A lot more rolling. Loved it. Having a laugh, having a bit of fun.

Carlton Reid 31:01
So, Monica, how did you get this gig? Because it is a sweet gig.

Monica Dew 31:04
It is a pretty good deal to be honest. Yeah, so I used to race. I’m really good friends with Adam Blythe.

Carlton Reid 31:11
Everybody’s good friends with Adam Blythe.

Carlton interviewing Monica Dew.

Monica Dew 31:13
Everybody’s friends with Adam Blythe.

You can’t not be. Yeah, and he just said just in this set up. So I joined. Yeah, the rest is history really like second year in and it’s pretty special. Very fortunate to call it my job

Carlton Reid 31:34
Riding a bike is also Mark Cavendish’s job. But when that involves nosy journalists asking him questions, he’s famously less keen. So when we went for a quick resort ride together, I didn’t pump him for any exclusives. I just wanted to know what he thought about LeBlanq’s formula. Okay. So you’ve enjoyed it here?

Mark Cavendish 32:03
Yeah. It’s been nice. It’s good, innit. Just riding with other people that like cycling. Bit of music from Pete Tong yesterday.

Carlton Reid 32:13
Yeah, that was pretty cool.

Mark Cavendish 32:14
Good, like. So you’ve enjoyed it?

Carlton Reid 32:18
Yeah, it’s been fantastic. Now we nearly knocked into each other there. So that’s a good point. How are you like riding with with, with us because we’re amateurs, we don’t know where to go. And we’re not very fast. So how, how do you find that?

Mark Cavendish 32:32
It’s riding, it doesn’t matter. That’s the thing about cycling you’re free to go where you want, with who you want, when you want.

Carlton Reid 32:37
Getting the chance to ride with Cav and the other cycling legends was clearly the major draw for most people on this not-cheap LeBlanq trip. And after ended, I sat down on a beach sofa with company cofounder, Justin Clarke. This is bigger than all of your previous trips. The vibe is gonna be different anyway, because it’s Ibiza and it’s not Champagne. So it’s not that kind of vibe.

Justin Clarke 33:07
Yeah.

Carlton Reid 33:10
It’s a more laid back vibe. So that suits this trip anyway, because just five in with Pete Tong wouldn’t be good.

Justin Clarke 33:26
Yeah, so great question. The, you just described two factors that the first factor that dictates the size of a LeBlanq event is venue. So we wanted to come somewhere that felt really special, and also have all of the operational elements that we needed, space for the bikes, space for the care, space for the people; there are many things that we need. So the Riomar hotel, absolutely ticks all the boxes, and it has 114 rooms. So 114 rooms, and so OK, so this could be a much bigger event than we’ve done before. And then because we’re in Ibiza it’s yeah, obviously we’re about food, we’re about cycling, we’re about camaraderie, relaxation, having a good time but in Ibiza you have to do music as well, because it is in is in the blood of the

Carlton Reid 34:20
Pretty fluky that the man who was most, you know, note noted for being a bit of creating the scene really almost on Ibiza is a cyclist.

So that’s magic. That’s perfect.

Justin Clarke 34:34
Yeah, so a colleague of mine when I was at Endeavour, a guy called David Levy, head of electronic dance music for William Morris, he was the one who told me a few years ago, that if ever you do an event in Ibiza, and it’s cycling, you’ve got to get Pete Tong involved because he loves cycling. So as soon as we decided we’re definitely going to come here. David got a phone call from me and said, we’re going to do it and he asked Pete. Obviously, bringing all this together is very complicated business: dates, availablity.

Carlton Reid 35:09
Cos you couldn’t do this event in July.

Justin Clarke 35:11
Absolutely.

Carlton Reid 35:21
I guess I’m where I was going for with that question is because you got pros here, you got you got okay got ex-pros who are coming too, but they’re probably going to be commentating anyway. Absolutely. So your your window of when you can do these trips are actually narrower than if you are just to say a holiday company.

Justin Clarke 35:36
Absolutely.

Carlton Reid 35:37
You can’t do the pro season.

Justin Clarke 35:39
So we, well, actually, you can, it’s every event that we create, it starts with the place. And then we build out the narrative of the event based around the place. The professionals who are current, and the broadcasters who are working on the Grand Tours are focused on the Grand Tours when the Grand Tours are on. There’s a whole bunch of people who love cycling and food, who are massive names. Chris Hoy, for example, who July is actually quite quiet, because there’s no track season going on in July. So Chris Hoy, you’ll notice, every July event we have is our main man. And we have something very special planned for Chris for next year. And this one actually, I have a message message by by Chris couple of times was was Ibiza looks amazing. Looks amazing. It’s like yes, he says, Please really come next here. And the answer is yes. Alright.

Carlton Reid 36:37
So your name dropping there, but that’s fine. Because you know, everybody, yes, you’re allowed to to name drop. Because you aren’t like an agent for some, right? So give it give us just a very brief cuz we have had you on the show before. So let’s just get a brief overview of where Justin comes from.

Justin Clarke 36:54
Yeah. So my background, I was a very average domestic professional in 97, 98, 99. And I, I did the riding that I wanted to do. And to be honest, I didn’t want to be on a doping programme and every other pro that was in a team where it was on a doping programme, so I had no interest in that. So I just wanted to see how good I could be. And the answer was averagely good. And then I got into live events and live events has been my last 20 odd years. And for about 10 years, I was the Global Head of Culinary for IMGg which is a sports marketing agency. But culinary is like a, you know, chefs were becoming superstars. They’re rock stars, and I was working with many of the best chefs in the world. René Redzepi, Gordon Ramsay Heston Blumenthal, etc, etc. So, I know that that world, I built a brand, from scratch with Taste, started with Taste of London and began Taste in 20 cities around the world. And I’ve always loved the interaction with consumers. And talent. I much prefer the word talent over celebrity. I don’t like celebrity, because often you can have a vacuous celebrity, you can have someone that’s famous just for being famous, whereas I like working with people who are the best at what they do. So champion cyclists, amazing chefs, or those kind of people. I love working with them because they’re inspirational. And they’re inspirational to me, but they’re also inspirational to the visitors and the guests that come on these these trips. And you can feel it. When you’re there. It’s like, Wow, I can’t believe I am in the presence of greatness. So, so yeah. So in the representation space, there was only one person that I’ve managed, I say manage rather than representative. And it’s Bradley Wiggins.

Carlton Reid 38:57
Do you want to go there? On why he’s not here?

Justin Clarke 39:03
Yeah. Brad is this amazing guy. And he’s very complicated. And a can of worms, a bit of a can of worms got opened up In an interview that I’d arranged with Mens’ Health magazine, and yeah, a whole programme of activity that have been built around him unravelled with a no-show, but no-show was because of fragility. And I love him. I’ve known Brad since I was 12. And I do love him. He’s, he’s complicated. But I don’t I don’t have any intention of representing anyone else whether share for talent. This is this is about building the LeBlanq business and created experiences like these that people fall in love with.

Carlton Reid 40:03
So you are quite rightly able to name drop because you do know people, you’ve known Brad’s since he was 12 so that’s a good name drop. But then you’ve got somebody else who could do that maybe with other with different people, maybe even that you wouldn’t perhaps not as know as well. And that’s Sean Yates. So is he a lynchpin in that he opens lots of doors that I’m not saying you wouldn’t be able to open those doors. But he really opens certain doors on the professional side, if Sean says, this is the event, people go, ‘Oh, it must be right.’

Justin Clarke 40:38
Yes. Sean is probably one of the most respected people, human beings in cycling. He’s adored for good reason, because he’s just an amazing man.

Carlton Reid 40:50
He’s famous for being a tough guy. Well, when you when you meet him, he’s a he’s a softy.

Justin Clarke 40:55
He’s, he’s actually famous as a writer famous for helping other riders, his whole thing he was the original, super domestic. He was the rider that was normally strong, and would destroy himself at the services of other people. And although he won things, he won the obviously the 1988 trial in the Tour de France. And he won. The reason, obviously, the reason why he won time trials was because he’s so good. And in the territory, you can’t ride for someone else unless it’s a time trial, team time trial. So he won time trials. But you know, he’d probably maybe he lacked a bit of self belief or he lacked a bit of self confidence or something. It could be argued that he could have won more races had he been more selfish, but the reason why everyone loves him is because he isn’t selfish. He is a straight down the line, brilliant, decent human being.

Carlton Reid 41:50
So what’s he doing for you apart from opening his wonderful contacts book he’s coming out of here he’s recceing things for you. He’s like looking at that’s got a pothole, we can’t go on that route. Yeah. That kind of is it? Is it that kind of granular?

Justin Clarke 42:02
So Sean is a stakeholder in LeBlanq, so there are two people that I wanted to be integral to the growth of LeBlanq one is Sean Yates on the cycling side and the other is Ashley Palmer Watts on the chef side. Both have stakes in the business. And it’s very deliberate. Because where Sean is highly respected by virtually every rider of the last 40 years, Ashley Palmer Watts is respected by almost every chef in the world. And I’ve worked with virtually every top chef in the world actually is a top chef in the world, and therefore there’s a different relationship. And then it’s one of when we work with the talent and you’ve seen this. We’re not booking the talent to come and just do a job and go again. The talent are integral to the narrative and the story and the experience. Nieves was on the right. Michelin star chef from several was at Barrafina Barra fina was obviously sensational restaurant that became a restaurant chain. She’s beautiful human being a member of the RCC, she rides a bike, she cooks the food. Pete Tong is the ultimate DJ, he’s out on the ride on Sunday. It’s these people are integral to the experience. They’re not just a booking. If they were just a booking, they just kind of do what they normally do. They fly in, they fly out. That’s it. But that’s not what.

Carlton Reid 43:29
So this is not a bike holiday. So there are lots of companies that do bike holidays where you could come riding. So you’re you’re offering something extra to that. I mean, look, there’s the other companies that do food as well, and bikes, but you’re offering the riders, and very, very, very close access to the riders. So close, you are following them, you know, an inch away from their their back wheel down Scary, scary. The sense as I found out that that’s where you’re coming from that is that is that that element is the riders is what people? What do you think people are coming for?

Justin Clarke 44:09
Tthey’re coming for escapism, we do luxury escapism on bikes, that’s what we do. The riding is joy riding. we’ve coined this expression of joy riding and it could be, you know, technically joy riding is stealing cars, but joy riding for us is riding your bike for pleasure, whatever your version of pleasure is. And you know, because you’ve been on the rides, we have the black group, but the black group was smashing themselves to bits to ride as fast as hard as they can, because that is their pleasure. And then we have our green group, which half of them were riding the bikes, and they are just take you there drinking in the scenery, because that is their pleasure.

Carlton Reid 44:52
And how do you do that? This is what I’ve found very, very, there’s many things about this. I’ve found impressive, obviously all the things you’ve already mentioned. But what I found really impressive compared to .. because I’ve done many, many bike tour trips with a variety of companies — is the way that you’ve somehow got people in the right group, I would say 95% of the time. And yes, you’ve got a questionnaire. But people probably don’t actually fill questionnaires in properly anyway, sp how are you, how are you physically matching people to those groups and getting it so spot on, you know, from the get go not having to ditch people or people up?

Justin Clarke 45:32
Yeah, so LeBlanq has its own concierge. And Lisa, who, sadly she was, she was ill on a pretty critical day. And there’s like, it’s tragic for her. And it was kind of difficult for us. But Lisa builds relationships with every guest. And the relationship is not just a fill in the form. It’s have a conversation with a person. And we’re interested in the guests that are coming, we do our research,

Carlton Reid 45:59
Are you looking at their Strava profiles? Like I’m in black? Yeah, no, you know,

Justin Clarke 46:05
Wo what we know to be true. And here’s the thing. One of the reasons why we’re pretty good at getting right, is that we take in multiple pieces of information, and we make our own judgement. Because if we just asked the person,

they’d get it wrong. because I’m not being

sexist, but many men over exaggerate. Women under estimate.

Carlton Reid 46:29
Yeah, that’s why I was definitely coming at it. From that point of view, I slightly different from me, in that I was in many groups, and that was fine. And I’m I’m doing it for different reasons. I’m doing it for work, I’m trying to photograph at the same time. And so I couldn’t go out in the black group, because within three seconds I’d be left behind. If I wasn’t doing those things, I would like to think I could keep up with them. But I probably couldn’t. So I have been in, you know, it was just perfect. That group is just because it wasn’t stressed out. It was just it was it was mellow. So it was a joy ride. For me. And I haven’t heard of anybody here saying they, you know, they’ve gone above and beyond what they ever thought they could ever do. It’s just been rightful. So that’s, that’s a part of this, which you’re getting absolutely spot on.

Justin Clarke 47:14
Thank you. It’s so our final piece of the test to work out which group people should be in is the prologue. Yes, the prologue is a short ride, and it deliberately has a hill in it. And as you can see on the hill, that are any question, who should be in which group?

Carlton Reid 47:30
Why was that? Black? They must have seen me storming.

Justin Clarke 47:34
Because you were clearly yes, that’s, that’s the final piece of the jigsaw, we, we work very hard to make sure that the experience is as close to faultless as it can be. Yeah, you know, it’s there are so many data points now, that, that people want to share about what they’re doing that, you know, if you’re bothered, and we are we use those all those different fantasies, but it’s not just how good someone is. It’s what kind of what is a joy ride for them? You know, because some people, what not some, many people are here as couples. And the couples either want to ride together, and therefore one or rather, the non rider is on any bike to be able to keep up at the same pace, or are very happy to just go in different groups or owners, you know, they know that they can’t ride the same point. But they both want to ride for themselves. Yes. So they’re like multiple factors of what makes up a hazard. Right? And therefore, that’s why we have concierge, because when you really understand the people you can then deliver to what they’re looking for. And LeBlanq is not a race, it’s not a fixed ride. It’s a ride for pleasure for the people who are coming. And that’s that’s kind of it, you know, if we, if we had riders who are all semi professional, we probably put in 160 kilometre route, probably. But we had we had Brian Briggs, who is still what is it? He’s the Masters cyclocross champion, so he’s like an amazing rider. But we still thought now 130 kilometres, that’s enough hours in the saddle. You don’t you don’t want people to come back broken because you still got all the other bits. The meal and the recharge and everything else.

Carlton Reid 49:23
So you’re not carbo loading. You are gourmet loading. Do cyclists end up hungry on your trips?

Justin Clarke 49:34
No, no, the key meal, which is carbohydrates is the meal we give them as soon as they get back from the ride. That is pasta salad, potato salad that is carbohydrates, but it’s consumed almost without thinking. It’s a callback for the ride hungry and you walk in, you get back to the hotel, you walk in you sit down still in your sweaty cycling kit and you you have a really delicious immediate buffet meal. And that is what takes the edge away. And that’s what actually puts the calories back in from the calories who really burn, meaning that the meal they have in the evening you’re not starving, hungry. So you’re not just in your heart just need to eat this, you’re appreciating the meal. And the meal is about culture, is about location. It’s about the seasonality. And we don’t want people to be eating because they’re ravernous, we want them to be eating, again, for pleasure.

Carlton Reid 50:27
So how much are people paying? I know, I could go on the website and I could find that out. But you tell me on the tape. How much are people paying for this, including say, in addition and give us the fee that would pay to hire the beautiful Specialized Athos that I had? And and maybe if I was coming out here, it was just me the single room supplement so how much that’s a package that’s an average package how much would that cost me?

Justin Clarke 50:50
So the the average spend across the board is around about £3000. The price the price for two sharing is £2750. The single room supplement is £750. And the bike you can use for the whole weekend, a Specialized Athos is £250. Or we also did the service for exactly the same £250 where we bring your bike from the UK and you can ride your bike without the hassle of using the bike bag and everything else.

Carlton Reid 51:21
I’ve seen the photographs the bikes were brought in in the same van as the beer that’s it yeah so you see the picture by osmosis sucked up the beer. Now, I don’t want you to take this the wrong way and I can well appreciate if you go ‘I don’t want to answer that Carlton’ bu, and I asked ask you the price for this for a reason, because some people will go ‘how much?’ and I don’t go like that I go well for what you get. That is phenomenal value for money — for FFS — considering you know the people who just behind me still in a lounge you can see Adam Blyhe. I can see Matt Stephens, I can see your Andrew your photographer and Cav was there but he’s no longer there. So we’re still surrounded by a whole bunch of incredible people that cyclists such as me and you get very excited about. So it’s not expensive, really, at the end of the day. Beautiful hotel, beautiful route, 45 staff you’ve got the guides, everything is on the bring the chef’s out from lunch all this is just that is phenomenal value for money. Even if people think it’s a lot of money, it’s still phenomenal value for money. My question is, using the arithmetic of how many people you’ve had here, how much you must be paying people to be here because the riders aren’t doing this for you know for a stick of toffee, how are you making money?

Justin Clarke 52:47
It’s um, I’ll tell you how we are. We’re very good at being extremely efficient with how we work with our staff and our talent and our brand partners. One of the things that is integral to LeBlanq is the association with our brand partners. Almost everybody here will have a really close affinity now to Laurent-Perrier champage. Everybody here will understand that Cold Bath beer is a beautiful beer. They our brand partners and they are very intelligently integrated into the overall experience

Carlton Reid 53:25
Are they are different brand partners for different trips?

Justin Clarke 53:28
So we have global brand partners. Okay, so our brand partners are there this year, they’ve been talking about contracts and we’re going to go into multiple year contracts. So it’s an overall strategic programme but also we’re very good, I don’t want to give the two weeks secrets away but we are booking a hotel at low season

Carlton Reid 53:53
This is this is totally end ofseason if not there might not even be open everyone here kind of date we are

Justin Clarke 54:00
That there are many things that we do to be extremely efficient. But yeah, it’s

Carlton Reid 54:07
Even so yes and I appreciate that and I can imagine yes you’re getting sponsorship from so it’s it’s it should be £4000 or £5000 per trip for you to make money

Justin Clarke 54:21
You sound like myus board.

Carlton Reid 54:26
You know, I am not in the hospitality business. So I don’t know exactly what discount to get with what is and then how much your staff getting paid. But just as a former entrepreneur, who who tried to make money in publishing, and using all my arithmetic skills, which isn’t many is still like that’s that’s still a tight margin. You’re on even with those those things. So you’re amortising this across all of the trips across the whole time and you’re hoping people will come back. And then they’re your your valuable customers. So is that the way you looking at it as a as a this is this is a brand building? Yes, across the year?

Justin Clarke 55:12
So our first experience, so this event here average about £3000, the first event that we had, which was in Perthshire with Ashley cooking was £1800. The price. That is there’s two things, there’s price and value. The value is extremely good. The price as who you are, you see that extraordinarily high or is really cheap. That depends on how much money you have. So we are in the building process of proving concepts. We had 140 people here. And if I told the guests in advance all of the detail of exactly where it is they go, there’s no way you can possibly give me an extraordinary experience for 140 people. It’s just not possible. But we have. So we are very happy to prove ourselves and to build and to grow with a long term, medium long term strategy. The number of people who have been blown away by the fact that Leblanq has its own Master of Wine. And we are very good at choosing.

Carlton Reid 56:26
David.

Justin Clarke 56:27
Yes. David Hesketh. He is one of 320 Master of Wine in the UK. And every trip, he always selects the wines. We have a three Michelin star chef who is overseeing every single dish that goes out, no matter who’s cooks it, we have standards, you can charge four or five or six or 7000 pounds when people believe you to be true. And you’d have to prove it first

Carlton Reid 56:55
Is that you saying you’re gonna put your prices up? I’m gonna put it the other way ‘Get on the trip quick because the prices are gonna go up you know in three trips time, do it now.’

Justin Clarke 57:07
Thank you. I like I like good value, you can still have a very high price with very good value. So we will always be good value but the price will be reflected with experience.

Carlton Reid 57:20
Thanks Justin Clark of LeBlanq there and thanks to all of those who talked to me in Ibiza. This has been episode 313 of the Spokesmen podcast. Show notes and more can be found at the-spokesmen.com. The next show will be an interview with author Hannah Reynolds and will be out within the next 10 days or so. Meanwhile, get out there and ride!

November 4, 2022 / / Blog

4th November 2022

The Spokesmen Cycling Podcast

EPISODE 312: Good Move: How Bicycles Could End the Occupation of Cars in the EU capital of Brussels

SPONSOR: Tern Bicycles

HOST: Carlton Reid

GUESTS: Elke Van den Brandt, mobility minister for Brussels; Luxembourg councillor and EU Committee of the Regions rapporteur for mobility Linda Gaasch; Alison Abrahams from the Casual Cycling Club; Philip Amaral, policy directer of the European Cyclists’ Federation; Kim Smouter of the European Network Against Racism; and Philipp Cerny, author of the European Mobility Atlas.

TOPICS: The burgeoning of bicycling in Brussels

TRANSCRIPT:

Carlton Reid 0:13
Welcome to Episode 312 of the Spokesmen cycling podcast. This show was engineered on 4th November 2022.

David Bernstein 0:27
The Spokesmen cycling roundtable podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day, and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e bikes for every type of rider. Whether you’re commuting, taking your kids to school, or even caring another adult, visit www.tern bicycles.com. That’s t e r n bicycles.com to learn more.vav

Carlton Reid 1:02
The UK might no longer be in the EU but this Brit recently went to Brussels to talk bikes. I’m Carlton Reid and for today’s episode I’m bringing you a bunch of interwoven interviews with Brussels-based bike advocates and Green politicians. You’ll be hearing from Elke Van den Brandt, the region-city’s mobility minister for Brussels, and I have an interview with Luxembourg councillor Linda Gaasch who successfully pitched an active mobility position paper to the EU’s Committee of the Regions. Alison Abrahams from the Casual Cycling Club explains how she’s getting more women on bikes in Brussels and Philip Amaral of the European Cyclists’ Federation puts the city’s Good Move circulation plan into a wider political persepective. Philip talks about some of the violence that greeted the introduction of this circulation plan, and I meet Kim Smouter who was up close and personal with some of that violence. But first I chat with Philip Cerny, author of the European Mobility Atlas, on the rather busy Rue de la Loi. This is a multi-lane highway from the outskirts into the centre and it has recently been reconfigured a little, with a lane each side taken away from motorists and given to cyclists and e-scooter riders. Naturally, motorists have claimed this reallocation of road space is the reason for the road’s current traffic jams.

If you can hear us above the bothersome road noise here I am with Philip Cerny.

So for what outside all the different EU EU buildings here, and we have

what what is this road? First of all, do you know what the road is?

Philipp Cerny 3:15
It’s Rue de la Loi the main road through the heading through the European headquarters.

Carlton Reid 3:24
And they basically taken where we’re standing amongst all this motor traffic and they have taken lanes away on each each side of the road.

They’ve taken away some space from from motorists and giving it a bit more to pedestrians and to scooter users and to cyclists.

Philipp Cerny 3:40
Exactly. And that’s that’s really helpful because the commission is also

a commission the other institutions are really promoting to, to use the bicycle. They’ve been some

challenges that

in between the commission and department had built too many parking spaces, they weren’t allowed to have so many parking spaces because they expected everybody to take their car to work. But people were actually voting with their feet or with their bicycles to say so because more and more people just notice them. It’s simply possible to get to work by bike.

Carlton Reid 4:21
Now you’ve been working in this this city for a number of years. So this traffic congestion here now isn’t caused by the bike lanes. That’s always been this has always been in a congested Street. Yes?

Philipp Cerny 4:36
It hasn’t changed a bit. It doesn’t.

There’s

better infrastructure for cyclists and pedestrians now. But the car traffic essentially is still the same.

Carlton Reid 4:48
So the the basic accusation from from many people in many cities is when you put the bike infrastructure in, all of a sudden that’s what’s causing the congestion and all you got to do is

Basically just on Google Maps, probably and Google Streetview, where you can actually know that congestion was there there before. So this street was congested before they’ve taken away

car lanes, but it’s still congested.

Philipp Cerny 5:14
And in my opinion, I don’t think that’s going to change anytime soon. It’s

unless the city of Brussels is really going to enforce some stricter access regulations. People will, on one level or another continue to drive into the city.

Carlton Reid 5:37
The mobility Minister Brussels says cars will always have a place in the city and region, but they should no longer rule. Green politician Elke Van den Brandt spearheads the city’s Good Move circulation plan. Here’s the European cyclists Federation’s policy officer, Philip Amaral, to explain more.

Philip Amaral 5:58
Good Move is is a is a mobility plan, like we’ve seen in many other cities. And its main objectives are to

adjust traffic circulation with the aims of reducing the volumes of cars.

Sort of ensuring that some neighbourhoods within the city have lower car speeds lower volumes are more protective of people walking and cycling,

decrease pollution

Elke Van den Brandt 6:35
The goal of this mobility plan. It’s not about transport. It’s not about transporting people from place A to B or transporting goods. It is actually about quality of life and the quality of public space in Brussels.

Carlton Reid 6:52
That’s mobility minister Elke Van der Brandt speaking, we talked in her office on the 13th floor of the Botanic Tower, an office block overlooking not just the city’s Botanical Gardens, but most of the rest of Brussels.

Elke Van den Brandt 7:08
And if you want to do something about quality of life in Brussels, and making the city more attractive for visitors and people living here and people working here, that we need to change our mobility habits, because we have about 70% of public space that’s taken up by cars in a parking space or car lanes, if you want to have more place for children to play, for elderly people to just sit on a bench, for maybe putting some trees because climate change is real is here. If we want our cafes to have better terraces, if we just want to have quality of life, in a public space, we need to talk about the occupation about cars. And we need to change that. And so we need to change the habits of mobility of mobility. So if people start moving around differently, we can gain a lot of space. And that’s the main idea of this mobility plan is one How can we make sure that we get people out of the car into onto a bike on their foots, on public transport, in shared mobility, all the other alternatives exist. How can we make this model shift to gain space and to make Brussels more attractive.

Carlton Reid 8:13
Good move was started by Elke’s predecessor. And of course, it went out to public consultation.

Boulevard Anspach, before …

Elke Van den Brandt 8:21
A public inquiry and about 80% of the people participated agreed on the goals and also the because all the communes in Brussels is very complicated. We have a region and commune. So we have a lot of political levels who need to agree on something before you can put steps. And so we have 19 communes and they all agreed on this plan. So the plan is approved every political party or has on some political level agreed on the plan. And that’s an important element. Good Move is the big mobility plans, you have 50 measurements is about

Boulevard Anspach, after …

Philip Amaral 6:27
and encourage more people to take public transport to bike, you know, to replace their car journeys. And you know, cycling is part of the mix of that. And walking is part of the mix of that.

Elke Van den Brandt 8:55
transport of goods, it’s about bicycle lanes, it’s about low traffic neighbourhoods, it’s about a lot of things. But then you have also the low traffic neighbourhoods, which are also called Good Move. And there’s, we should think about it, this confusion about it. And so these are for large

it forces you to to negotiate and to find solutions. So it is really sometimes difficult, but it is the way Brussels works. We should change that. But as long as we haven’t changed our institutional organisation, it’s where you need to work. So the note low neighbourhoods, low traffic neighbourhoods are also called Good Moves. So we divided Brussels in 30

areas and in each area we want to have a circulation plan without goal. That’s the loop

All traffic can still go in and out. But the transit is put on the structure, the main axis. So that’s the basic idea so that everybody can still get home or go out. Sometimes you will need to do a little detour. But to do encourage all the people just passing through because they want to gain one or two minutes, they want to avoid traffic lights, now we really wants to make sure that the traffic, the main traffic is put on the main roads who are conceived for it, who can support it. And so in the neighbourhoods, we want low traffic, slow traffic, and a lot of place for other things in cars.

Carlton Reid 10:35
And what about that common accusation that bike lanes and other parts of a circulation plan, increase, perhaps even create, congestion? Well, Elke gives that very short shrift.

Elke Van den Brandt 10:47
Brussel’s has been the most congested city for decades. And it’s true that people tend to forget that even before we start taking measurements, you had traffic jams, they’re not new. And we do calculate them, they have been quite stable for over the years. So if you do nothing, they will stay there. So it is it is changing habits. And there’s a lot of people

who took that somehow for granted, even people who don’t drive their cars. And that’s a mentality shift that changed about 10 years ago or 15 years ago with the historical centre of Brussels, there was this reclaim the street action [in 2012] where people were picnicking on the streets, and the idea of picnicking on the street was so gentle action. It’s nice and a Sunday between the middle of a road in the middle of the roads. But it was in the middle of the historical heart of Brussels. So who is wondering who you could pose the question. It’s really strong action, lots of people came families, children, and it became such an important signal that politics had to follow. It was a non political action in politics had to follow. So they made those roads were at the heart of the centre, they said, We’re going to make them car free. And then it became for now it’s the biggest pedestrian area, I think of Europe even so it’s a huge pedestrian area. And nobody wants to go back. And that’s that’s the first time that people didn’t take for granted the fact that our city seems to be organised to host cars to come here to work and to get out in the evening. So they realise that we can make the city for people who live here who work in want to stay off to work who want to come and visit us. So that’s an important mind shift.

But still, the congestion if now that’s the heart of it was the same debate was 10 years ago, same debate. And now we have the same debates like yes, but you’re increasing traffic, we have the data, it’s not true. The traffic is caused by cars, not by bicycles. I often say that if, for example, on the Rue de la Loi, which is very emblematic roads before the European institutions, you had four car lanes, we just took one which is not so radical, and gave it to the cyclists because they had to share the space with pedestrian before and there’s a lot of conflict between pedestrians and bicycles. So we took one we gave it to be cyclist. And the main communication was, these are your allies, because everybody who is on that cycling is not in with you in the traffic jam, they’re not picking your parking spot, when you arrive there, they’re your best ally. So give them some space, and it will help you also you will have more fluid traffic. And we took the we were following the measurements. And yes, there’s still congestion will Allah and it will be still there after everything’s gone. But the time loss is not significant. Although there’s a lot of bicycle increase on the bicycle lane. It’s even too small for the moment. So data shows that whenever he puts infrastructure in place, alternatives in place, they’re being used. But it’s the perception, of course, it’s you’re talking about mobility, and then they notice these incredible traffic jam that used to be there, but then they make one on one. And that’s

And it was the same as the pedestrian area and beginning is difficult. But now nobody wants to go back. And I’m sure that once the circulation plan is well installed, once we’ve been able to do the infrastructure works to make it permanent and people will really feel the benefit and there won’t be a call to go back but so you need to go to this phase where you rip people adapt it you need to be I think patient and grateful to people to do this efforts, but then afterwards, you can show the results.

Carlton Reid 14:58
But not everybody cares to be patient.

And there have been protests against Good Move. Here’s Philip Amaral again.

Philip Amaral 15:05
In some parts of Brussels I think notably, in the commune of Anderlecht, there has been really violent opposition at some local council meetings lately. And where people have used violent language, physical abuse, from a minority of people have to say I mean, it doesn’t look like to be a popular uprising and under like, but it’s a very vocal minority.

Kim Smouter 15:27
So I’m Kim Smouter I live in Cureghem. And I also on a day to day job, so if I get my rent, I pay I work for the European Network Against Racism.

Carlton Reid 15:36
Kim is also a bicycle advocate. And he witnessed Anderlecht’s bikelash up close.

Kim Smouter 15:44
I think there were fists

they were fists exchanged at the last town council. Yeah,

I guess we’re having in Anderlecht, I guess, the very, very symbolic fight. In the symbolic flight between kind of cars versus other forms of transportation. There was a circulation plan, which was implemented, which is a regional plan, actually. So the whole of Brussels, the whole of Good move. And essentially Cureghem, which is a neighbourhood which is known for being quite a poor neighbourhood, with a very difficult history, with local authority in particular,

And this summer is gone, this is gone. And essentially, it involves the implementation of the plan involves changing a lot of streets as direction. So some directions, some streets, which have always been one direction went the other direction. Some streets, which were very common through fairs or bypass fairs, were suddenly blocked with cement blocks and those types of things. In Cureghem, they’ve actually dropped the plans. So basically, the entire circulation plan was removed with, with essentially the commitment from the green socialist majority that they’re going to re, they’re going to go back to zero, they’re going to reconcile the entire neighbourhood, and they’re going to put a new circulation plan in place instead, whatever that looks like. That’s a big question mark.

Carlton Reid 17:19
So that was successful. And so so people shouting and maybe throwing fists. Yeah. Was that worked?

Kim Smouter 17:25
That worked, yeah. And bullying inside the town council. So like, even even I, I had an interpretation, which is kind of a concept within the local authority, where you can go to the council and say, your piece, in essence, I didn’t have a formal response from either the majority or the opposition. And even during my statement, I had people who were against kind of literally coming up to me, and interrupting my speech and asking me how long I’m going to take and those types of things. And the council members were just happy to say well, please don’t do that, it’s not very respectful. That was it. So, so yeah, so you’re really in a situation where actually yeah, bullying works, the more you shout works, and that enables you to remove an entire plan and now we have no idea where we’re going. So, yeah.

Carlton Reid 18:08
That bullying appears to work worries the mobility minister.

Elke Van den Brandt 18:12
it was it was not a happy moment this so it did it does feel doesn’t feel good. It’s in so we had a lot of discussions to learn about this episode. And it’s true that it never got the chance to be really tested. It’s from day one. There was people demolishing the the road signs. There were some furniture made some nice banks to close on the routes they will demolish so we had to put in place concrete blocks which are not so sexy, but because everything else was demolished. So from day one, it was sabotaged, and I think it was it is a problem that police didn’t defence, the measurements so it is

of control. If you put something in place you need to control the town’s housing, so it was not enforced. That’s the first step so the plan itself never really got tested. We had a difficult time the moment was implemented the first week a lot of protests but in the end people do see the advantages and do realise that we have done data so we we tackle everything with data so we can show that travel time has not augmented so the time you get from one place to another mountain because instead of going up to 50 and then going back to zero to get at a red light you know go to 30 says the curves a little bit slower but your travel time does not increase which is an important element because the biggest critic like taxi men and taxi women say we will have lose half of our clients because we can’t travel and the the fire people will get too late all those things. So we monitor, takes, there’s no loss in time.

Carlton Reid 19:53
In the nearby city of Ghent, the deputy mayor, another green, got death threats when

he introduced the city circulation plan. So does Elke Van den Brandt inspire the same sort of ill will?

Elke Van den Brandt 20:10
We do have the same thing as death threats and the aggressive Facebook groups and we can play the bingo we we’ve been in Paris ever the same it’s it is

But these are also neighbourhoods where people have questions about security, there’s direct traffic in front of see they’re afraid that their children will get in contact with the drug dealer. There’s housing problems, there’s work issues, there’s employment issues. So if you talk to those people are saying, yes, okay, we can we can perhaps hear what you want to do with mobility. But we have all these other issues. And whereas the government’s on that. And so the fact that the last decades, there’s been an underinvestment, and there has not been adequate answers also made it really difficult to go and talk about mobility because it was only about mobility. And that’s also been a frustrating I seem to my colleagues, you all need to step up now. Because I cannot work in a context where, where it’s only about mobility, we need to make sure that we have better housing programmes that we have better employment programmes that police doing the job that we tackle direct, direct traffic. So all these things need to be tackled, because otherwise people do feel abandoned.

Carlton Reid 23:47
And I don’t want you to feel I’m abandoning you but we’ll be right back after this message from my colleague, David, about our sponsor.

David Bernstein 23:54
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Carlton Reid 28:29
Thanks, David. And now it’s back to Brussels. The City and the region’s mobility Minister Elke Van den Brandt is at the sharp end of reshaping urban mobility. But decisions made in a different part of Brussels can have huge implications across the EU. Brussels is the capital of the European Union home to the European Commission and the most important part of the European Parliament. In a moment, I’ll introduce the Committee of the Regions, which is the EU’s assembly of regional and local representatives also based in Brussels, but first, here’s Philip Ameral again, explaining a potentially big move on cycling earlier this year by the European Commission.

Philip Amaral 29:21
What happened at the end of June in Copenhagen just at the start of the Tour de France was a few things one is the Executive Vice President of the Commission Frans Timmermans gave a speech where he endorsed an initiative by French MEP Karima Delli to have a European cycling declaration, inter institutional declaration of some sort of like that something to show how important cycling is for Europe. Something to help it grow from a policy perspective and provide support from an industry perspective. as well, just before that speech think the day before Karima Delli was at an event in Lyon, France, called Connecting Europe days, which was about the trans Europe transport network TEN-T. And she sort of teased this announcement already. And then I think at that event in Copenhagen, she also joined via video link to endorse this as well. So that caused the big to do in the cycling advocacy mobility community.

Carlton Reid 30:32
Because it was a surprise or when it was a surprise?

Philip Amaral 30:36
Yeah, it’s well, a bit of a surprise and a bit of not, and I say a bit not, because I mean, we’ve seen good progress from the side of the commission towards cycling over the years. I mean, the way we look at it is that in the EU’s, smart and sustainable mobility strategy from 2021, they included cycling in there as part of that mix. rather low part compared with other modes of transport, it’s there. And then we see the urban mobility frameworks use Urban Policy come out in December last year, and much stronger knots, walking and cycling and train trips. And the idea is to, you know, require cities in Europe to create mobility plans where they feature cycling, so all of that was quite good. And even some of the legislative proposals for the tendency regulation or for bicycle parking, and other policies seemed good. So we started to notice this positive trend, and which was different from 2016, or 2017, when ECF, before I joined, was lobbying hard with many others for a new cycling strategy, where ECF had produced, you know, really thick one. And that didn’t go nowhere. And I think times are really quite different. And the reality has changed on the ground. Now, people are buying bikes, they’re riding them all around Europe, cities are just building infrastructure, not waiting for the EU. Paris is the obvious example. But I mean, in Brussels as well and elsewhere. So in that sense, it’s not a surprise, the commission is moving in that direction. But I think what continues to surprise us as the sort of the strategic ambition, at least the what’s being voiced and in speeches at events. Now, what’s important is that the speeches are backed by hard policy moves stuff we see on paper. So since then, we’ve been in touch with Delli’s office too, discuss a potential cycling resolution that might come out in the parliament later this year. And we’re in talks with the Commission to see well, what can we make of this good announcement. And Frans Timmermans. You know, his his rhetoric has been on cycling has been quite good at the Velo-city conference in Lisbon, for example, he gave a really good video talk, where he said a lot of the same things. I mean, he’s a supporter of cycling. So I think from his position, he’s trying to see how we can grow cycling Europe from a policy perspective. Of course, you know, the Commission is an uneasy institution to move in any one direction. So I would, I would say, we’re all quite optimistic about what could happen. But, you know, like, anything you level requires quite a grind.

Carlton Reid 33:35
Quite a grind, and not always joined up, partly because cycling infrastructure isn’t considered to be internationally significant. It’s devolved down to regions and cities, rather than always being considered of strategic importance. Phillip Ameral, again.

Philip Amaral 33:55
It goes both ways. At the same point, the EU would say, Well, you know, one of the main principles that we operate on is the principle of subsidiarity. So you know, what doesn’t fall within our competence, you know, falls, and then competence of national governments and municipalities and the rest of it. And, and I think up until recently, that’s been the overriding argument, when it’s come to cycling at that level, it’s like, well, you know, we have our EU funds, which goes to national governments then which they disperse and, you know, benefit cities in a way and if cities are wanting to build infrastructure for cycling, that’s great. Do it. And, and, you know, we’ll clap our hands. I think that’s changing a little bit. I think the Commission’s urban mobility framework, were their original framework from 2013 just didn’t get anywhere, didn’t really achieve any of the objectives in lower pollution and improve safety and prove congestion levels and cities didn’t really improve mobility at all, because it’s just a voluntary thing and Now, for at least the 400 Plus cities that they designate as urban nodes, so cities that have more than 100,000 people. And they will have to develop these sustainable urban mobility plans. And these plans need to have a number of things. One of them is to improve active travel, cycling, walking, and they need to be able to benchmark that, and that’s going to be linked to EU funding. So there’s some partial conditionality there. So this is for us a signal, you know that the EU is seeing this more from its continental EU perspective. But I think you’re right, the more cities show up and just start acting, that’s an indication to the EU that it needs to get aboard that, that train that bicycle bus. At the same time, though, we wouldn’t want the EU to say as well, this is great that’s happening in cities. And we’ll just continue like we’re doing and more power to you. The problem that we see throughout Europe is there are lots of great things. But then there are just lots of things that aren’t so great. There’s infrastructure that’s being built, that’s not great, you know, not an efficient way to use public money. There are cities that are going the other way, and not focusing on active travellers that on car travel, there are cycling strategies and mobility strategies that are written differently different benchmarks. So it’s really hard to compare what’s happening and to have a common benchmark set of benchmarks, because in the end, the EU will need to cut road transport emissions by 90%. If it’s going to meet European Green new goals. And obviously, more cycling in cities is one good way to do that. But in order to really use that potential, the EU is going to need a way of saying great, you know, we’re going to need X amount of infrastructure built all across Europe, it’s going to need to be you know, two 300 400 or more kilometres of infrastructure, we’re going to make 3 billion available for that and the special fund are these what existing funds for that. And here’s how you should be building that cycling infrastructure we’ve created some guidance with the Commission is actually supposed to do and and here’s how you evaluate how good that is, you know how your local mobility plan should evaluate how it’s reducing emissions, improving road safety. So then you have this comparable data and that the Commission can use then decide how much more policy support do we give? How is it achieving our Green Deal goals, etc. So this is why we Europe on a European scale, we need a common strategy, we need that policy drive and not just leave it to subsidiarity and that the cities do it because then it will just be you know, a handful or more of good initiatives, but sporadic and aren’t really achieving, collectively what’s needed. Now, it’d be a shame for the EU to miss that one.

Carlton Reid 38:07
And here’s where the Committee of the Regions comes in.

Philip Amaral 38:11
The Committee of the Regions is important because it gives a voice to that group, which is quite politically influential. Although it’s, it’s in Brussels, it’s in the same neighbourhood as all the EU institutions, but it’s a bit apart. So you know, they’re not producing legislation that has a very direct impact on things that involve us. You know, for example, the TEN-T regulation, Energy Performance of Buildings Directive about bike parking, you know, and all that. And they’re not involved in the same way as the European Commission, funding streams and all of that. But if we want more cycling to happen at a city or regional level, I mean, they’re really important to have they’re the ones who decide to spend the EU funds or even they’re the ones who should know that such funds exist and that you can be taking advantage.

Carlton Reid 39:05
I was in Brussels talk to people like Philip, Elke and Kim to report on a mobility focussed position paper drafted by Linda Gaasch, a green politician from Luxembourg. This paper, it is known as an opinion, was formally adopted by the EU’s Committee of the Regions. Gaasch was chosen to be a Committee of the Region’s rapporteur for mobility at the beginning of the year. A rapporteur is an appointee tasked with reporting on a specialist subject. Her opinion called for improved cycling networks and for the EU to develop emission free and affordable urban transport systems. I met her in one of the EU buildings the day after the successful adoption of her opinion

Linda Gaasch 39:59
First so I’m really happy that it passed. And I’m really happy of the we got a lot of good language through because it really shows that cities and regions are ready for the mobility transition. The I would say 95% of it is exactly what I wanted, there are a few minor things where the wording that was adopted wouldn’t be exactly the one I would have preferred. But it’s also not damaging the report as a whole. And it’s not questioning the main message of the report, the report was adopted, and it sends a clear message. So this is a really good step. But it’s also just the beginning, because cities and regions, of course want to be instrumental in shaping the mobility of tomorrow, mobility is made in cities for citizens. So the report now will be sent back to the different institutions. And then my job is also to make them aware, what is written in the report. So I will make sure to meet different representatives of different institutions, and also really promote the message written in the report. Because in a way, with the adoption of the report, the members have also given me a clear mandate to promote this position of cities and regions. Transport is an area that that is super interesting for grants, as it has a lot of potential to decarbonize. And there is also if we talk about transport and cities, there is also really something that has to do with the vision of how the city of tomorrow should look like the that it should be a livable city, that it should be a city where you have space to work to, to I don’t know, let your kids play the so yeah, it’s it’s, of course, very much also, I would say in the green identity to to, to be wanting to do this shift in the transport sector. The politicians, not even only mayors and local elected, but generally green politicians that I follow who have worked a lot on transport. I think their key of success is mainly to really try to involve all the actors, because what you said about like, the green stereotype of transport, and then of course, they will do a lot of things for the bicycles. It’s very real, I say, but the same time greens generally are also really trying to get the consensus and have different actors involved. So the places where drastic changes in mobility patterns of cities have worked? Well, it’s usually because all the actors were consulted. Of course, not all of them were happy at first, humans are quite resistant to change. And if you think that somebody takes something away from you, it’s, it’s your first turn to oppose it. But mainly, it has worked. And if it works for people, if, for example, you take cars out of a city centre, and all the shops that are there, we’re telling you, we’re afraid that we won’t have clients anymore, we want to have customers anymore. And then you take the cars out of the city centre and the shop owner see that people who come to their shop, the number of people who come to their shop has actually increased because people who walk are slower, and they pass by the shop, and they look at the window and they get interested. So then they see the positive change that it makes. And then, of course, their opposition is is not existing anymore. So I think this is unit politicians that can do bold decisions, but at the same time tried to get everyone on board. And then if people see on the ground, what the positive effect is, I think they don’t want to go back.

Alison Abrahams 44:11
My name is Alison Abrahams, and I’m one of the cofounders of Casual Cycling Club, which is a women’s cycling club in Brussels, which encourages women and trans, non-binary people to cycle. So we started Casual Cycling Club to attract women who didn’t cycling. So we thought it would just be for people who really, maybe had a bike in their garage or in, you know, in their cellar, and they didn’t really use it. We wanted to introduce them to cycling. What we’ve since discovered is that actually, so many more women than that want to cycle in a club setting. And we get women who are very experienced we get women who have been cycling every day for years to get to and from work, but they don’t cycle for fun. And I’ve had that long had the impression cycling for fun seems to be a male preserve, you get you go out into the countryside on a weekend for rides, and you only really see men cycling in groups together. And that sort of thing is such a shame because I love cycling, for fun for health, in chatting to my friends. And so we wanted to encourage more women to do that. And so while we started out with this one small group of women who only had city bikes or big, you know, heavy bikes, now we have three different speeds of women who join our different groups on different days of the week. So yeah, it’s been it’s been a really big success. And I think we’re really proud of it. I mean, I came for work originally, and just loved it. I really, I really love living in this city. I think it’s great. And it’s a real, it’s a small enough city, that if I cannot get somewhere within half an hour by bike, I consider if it’s worth going on. Like, I look at my friends in London, and I think, No, I couldn’t do that. Brussels is just small and manageable. And there’s a great, like I said, it’s an incredibly international cities, lots of interesting things happening. We are in Parc Cinquantenaire, which is one of the many parks in Brussels. And we’re in the middle of the running track, actually with people when they got around us. And a man doing keepy-uppies

Carlton Reid 46:32
And also it seems to be surrounded by some pretty nice cycleways. So Avenue. Renaissance is just to our left here and that look like a nice cycleway. Does that continue? Where does that go to is that famous for being a nice and the rest isn’t nice.

Alison Abrahams 46:47
Like much of Brussels in the last few years, this has been quite transformed. So in the last few years, suddenly, bike parking spots popped up all over this park. And I remember coming in and saying to the park keepers, what are these doing here? I’ve wondered this for years, they said, Yeah, we’ve had a request in with the administration for years. And we finally just got them approved. And now you know, you can see they’re really well used. And the bike lanes all around here. So this we’re in the EU Quarter of Brussels. And this is quite a sort of it. You could almost say like sort of site. It’s not officially one, but it’s almost like a cycle superhighway like people go from here, out to the suburbs of Brussels. So towards Overijse, Hoeilaart, Leuven. And there’s a kind of direct line from here that goes all the way out of the city. There are a few, you might say loose links on the way. And just up here. There’s a crossing that’s not ideal, and there’s a part of pavement that’s shared us with pedestrians. But in general, this is it’s nothing like it used to be it’s way better.

Carlton Reid 48:01
So given the fact that you are trying to bring new people into cycling with with your Casual Cycling Club, do you recognise that absolutely puts people off if you get one little part of a chain isn’t linked up that will make the whole of the rest of network null and void for people who are maybe you’re trying to attract?

Alison Abrahams 48:21
Absolutely. You know, something that we do with Casual Cycling Club is that we say to women who have never joined us before, we can come and literally pick you up from your house and bring you to the start of the ride. Because for some people that is absolutely a barrier to them cycling in the city. And I think I heard alcova anabranch is the Minister for mobility in the region. said recently, you know, cycle infrastructure is only as strong as its weakest link. And I couldn’t agree more that for me, I have a lovely bike lane to get to work. But to get onto that bike lane, I have to use the kind of defensive cycling that you spoke about, I have to cycle in a street, which is one way for cars, but bi directional for bikes. And I’m coming up against these enormous vehicles who are, you know, driving well beyond the speed limit? And yeah, I feel fine. I feel completely safe. And I feel absolutely confident to do that. But I’ve been cycling here for over 10 years. And that’s not the case for everybody. Elke Van den Brandt has done really an excellent job. I have to give her full credit for that. She’s working in what is sometimes a very hostile environment to cycling in their political parties in Brussels, who bemused me in their

opposition to what should be very common.

Carlton Reid 49:45
Left and right?

Alison Abrahams 49:46
Like that, yes. What the Liberals really who kind of set up their stall on this sort of anti mobility agenda. But I think that one thing that everybody knows is is missing. is the kind of it’s the smallest streets so well, you know, the big axis, you go them the Grand Axis, you know, that cut through and across and around the city cycling infrastructure on those has vastly improved. But there are areas which often very residential, where the small streets, nothing has changed, really. And I think that’s kind of the next step in order to really get people onto their bikes.

Carlton Reid 50:26
Elke Van den Brandt wants Good Move to transform how people get around Brussels, but, I asked Philip Amaral, will be the city, the city home to the EU, ever become as bicycle friendly as Amsterdam?

Philip Amaral 50:45
I don’t know if it will be Amsterdam, but I do think it will be really close. I think the momentum is there. I think what we’re seeing now is, you know, the, the inevitable conflicts that arise when you know something new is coming on new plan. But as long as the political leaders here stick with the plan. And as long as they’re able to convince people from other political parties to support the plan, and then the things get built, because that’s really important is get the money build it. People adapt when they see things on the street. Nice infrastructure, nice cycling path, wide sidewalks, good public transport service. And then it will just be you know, the past will be something that you think about like …

Carlton Reid 51:46
Thanks to all of those who took the time to talk to me in Brussels and thanks to you for listening to episode 312 of the Spokesmen Cycling podcast. Show 313 is audio from LeBlanq Ibizaa and will be with you real soon but meanwhile, get out there and ride.