Month: August 2021

August 22, 2021 / / Blog

In conversation with LeBlanq’s foodie founders Justin Clarke and Ashley Palmer-Watts.

22nd August 2021

The Spokesmen Cycling Podcast

EPISODE 280: Jus, not gels: In conversation with LeBlanq’s foodie founders Justin Clarke and Ashley Palmer-Watts

SPONSOR: Jenson USA

HOST: Carlton Reid

GUESTS: Justin Clarke and Ashley Palmer-Watts of LeBlanq

TOPICS: The founders of LeBlanq drill down into their upscale gastronomy-based cycling getaways and why, for them, it’s got to be jus, not gels.

TRANSCRIPT:

Carlton Reid 0:14
Welcome to Episode 280 of the Spokesmen cycling podcast. This show was engineered on Sunday 22nd of August 2021.

David Bernstein 0:25
The Spokesmen cycling roundtable podcast is brought to you by Jenson USA. Jenson USA where you will find a great selection of products at unbeatable prices with unparalleled customer service. Check them out at Jensonusa.com/thespokesmen. Hey everybody, it’s David from the Fredcast. And, of course, I’m one of the hosts and producers of the Spokesmen cycling roundtable podcast since 2006. For shownotes links and other information check out our website at www.the-spokesmen.com. And now, here’s my fellow host and producer Carlton Reid and the spokesmen.

Carlton Reid 1:11
Welcome to the Spokesmen Cycling podcast brought to you in association with Jenson USA. I’m Carlton Reid and today’s show is a 40-minute chat with the foodie founders of LeBlanq, the upscale cycling weekender firm that’s more jus than gels. Events specialist and ex-professional cyclist Justin Clarke teamed up with Ashley Palmer-Watts, the former Exec Chef of the Fat Duck Group, to curate LeBlanq’s joyrides. These exclusive road cycling getaways visit stunning locations, stay at luxury hotels and feature day rides with cycling celebs such as Eddy Merckx and knights of the realm Chris Hoy and Bradley Wiggins. It’s cycling as the new golf but with knobs on. And want to know how to make the world’s best porridge? Listen on …

Carlton Reid 2:05
Jus, not gels. I love that. That’s a great, that’s a great way of encapsulating what you’re doing there. So tell us exactly and I’m gonna be difficult to know who’s going to be talking here. First, but let’s let’s go for Justin first. So what why what’s wrong with gels first? What’s wrong?

Justin Clarke 2:27
So there’s nothing wrong with gels, provided they taste good, but it’s very rare that they do. And a good meal tends to be the best way to refill if you can. So our belief is that you shouldn’t compromise. If you’re a highly trained professional athlete, then there are certain things that you need to, you know, take out of your life like joy, and, and you know, a diet that actually makes you happy. But if you’re not a highly trained professional athlete, I think that you can, you can exercise Well, you can train well. And you can eat an amazing diet, which is both good for you, but also delicious. So that the point of that line was food shouldn’t just be about calories, or fats or proteins, whatever food should actually be something you enjoy. And that’s, that’s what that line means.

Carlton Reid 3:22
And Ash, you’re kind of famous for producing food that people enjoy. Tell us a bit about your background, your culinary background.

Ashley Palmer-Watts 3:32
Oh, okay. Um, so

Ashley Palmer-Watts 3:34
yeah, I mean, I’ve been a chef for probably, for nearly 30 years actually start very young, working in kitchens. And I spent the last 20 years working at the Fat Duck group running various restaurants and dinner by Heston in London for the last 10 years. And yeah, sort of left at the end of 2019 to open my own place and pursue a couple of other amazing projects, which one of them is is LeBlanq and, and here we are, post COVID coming out the other side ready?

Carlton Reid 4:09
Because the the event we’re going to start, and then COVID got in the way, is that right?

Justin Clarke 4:14
Yes, yes, that’s, that’s why I’m actually in the Isle of Wight right now doing our final, final final checks on the events that is pretty much a year after it was due to be originally so the original dates of the first event were 23rd to 25th of September, the actual dates of the event and now the 17th and 19th of September, so so just inside a year from when it was actually first due to be stage. Yeah.

Carlton Reid 4:42
And Ash, are you a cyclist as well?

Ashley Palmer-Watts 4:45
Yep. Yeah, I have been riding since probably, well, after after the Olympics in 2012 I decided to buy a bike. And that really, you know, sort of got quite heavily into it from there really. And yeah, literally about to go out for a bike ride in about 10 minutes. So

Justin Clarke 5:04
We live the dream.

Ashley Palmer-Watts 5:06
Exactly.

Carlton Reid 5:07
And how did you two meet?

Justin Clarke 5:10
Do you mind if I take this one? So um, because it’s it was a chance conversation. I’ve known Ash for probably about 12 or 13 years, I was one of the team that started Taste of London and then developed into Taste festivals all over the world. But also there was that there was an event that we used to stage down in Western Australia, little tiny place called Margaret River. And at the opening, almost like kind of, you know, the cocktail party and the press reception, and all of those things. Ashley had just been on stage. And he’s just been introduced as one of our amazing chefs that have kind of flown in and, you know, really, really brilliant. And so we’re in this tiny little place and Ash kind of drops in there quite casually said, ‘Yeah, yeah, I brought my bike.’ I was like ‘Wow, you’ve brought your bike from UK, all the way down to Australia. Wow?’ I just said out of interest, what bike is it? And he said, Oh, it’s a Pinarello F8. And this was about four, four and a half years ago. And at the time, the F8 was the absolute top draw Pinarello — it was an absolutely amazing bike. And, and immediately I said ‘At some point, Ash you and I’ve got to do something with cycling and food.’ I’ve been running food festivals for last 20 years. Ashley is one best chefs in the world. We both love cycling, it was just a natural thing. It was a case of when not whether. But that for me. That was the moment that the penny really dropped.

Carlton Reid 6:40
And Justin, how did you transfer from cycling? Because then you went to IMG, which is kind of like a sports agency. So I’m struggling. Why would IMG have a culinary platform?

Justin Clarke 6:53
Yes. So. So I worked originally for the business called Brand Events, which was a almost an event creation business. And so we imagined Taste, it didn’t exist before. That idea that if you brought all the best best chefs from around the cities, one place, you know, set in a beautiful location and have a whole bunch of signature dishes being served. Wouldn’t that be a really nice thing, if you love great food? And it turns out, yes, the answer is yes, that would be a great thing. No. Literally, IMG bought the business of Taste. Actually, it was just at the start of, of 2012 into 2013. And the reason why they bought it is because they could see that the food had gone from being you know, just something that you did in restaurants had become a almost like a media and experiential subject and a passion point. You know, back when we started Taste, no one would regard themselves as a foodie. Whereas nowadays, almost everyone regards themselves as a foodie so it’s it’s IMG certainly isn’t just about sport models, I’ll be faster and etc, etc. So it’s way beyond just sportt. But I’m definitely so food has been a passion point they wanted to get into and Taste was the, you know, the biggest, most successful food festival brand.

Carlton Reid 8:16
This is a question for for both of you. But I’ll go to Ash first and ask you, but maybe Justin, you can you can give your point of view on this as well. Is there like an absolute crossover between your existing clientele at the Fat Duck, or in your new venture, and cycling? Was was there was there like a you had a base bunch of people, you know, this would fit perfectly for? Or were you completely throwing this open? And you weren’t like relying on anybody that you knew already?

Ashley Palmer-Watts 8:53
Well, I mean, from a from a, from a guest point of view, I think, you know, from from when Justin and I were chatting about it in in Margaret River, you know, the kind of the driven character of people that that ride bikes for pleasure, as well as you know, competing, but obviously, we’re all about the pleasure side of it, you know, the people that are detailed and driven, usually top professionals in whatever profession, you know, they, they, it kind of goes hand in hand. It’s it’s, it’s the enjoyment of food and wine and you know, sitting around in a beautiful place and riding your bike in a beautiful place. It just the experience didn’t exist yet. But I think it was fair to say if, you know, I think Justin would agree that you know, we had a very good idea that people this would be something quite special and some really great experiences from a food and cycling point of view. And then of course you add in the the legends of cycling as well and, you know, I can speak from, from my own experience of you know, speaking with Bradley and Sean Yates and Adam Blythe and Matt Stevens, you know, it’s quite mesmerising actually what you know, when listen to the stories and getting access to their experience and vice versa. They love the kind of world of food and chefs and it’s, there’s a kind of real mutual camaraderie and respect between the two, two crossover things really,

Justin Clarke 10:24
Completely agree. Just some, I mean, from my perspective, I had this incredible insight really, which was IMG, hugely famous for golf, obviously, is where IMG was founded with Arnold Palmer and Mark McCormack. And whilst so I was at IMG for probably about nine years. And what I was witnessing was that golf is a pursuit, its popularity, its interest, its money, etc, etc. It was kind of dwindling, it was on the decline. And then ING was also getting big time into cycling and bought commercial the rights to the Giro d’Italia, etc, etc. And I could just see, literally kind of before my eyes that the people who had previously loved golf, was starting to love road cycling. And, and I kind of figured, well, I understand golf very well. And hospitality is built into the golf experience. So these people that we were wanting to target, appreciate the lifestyle can afford the lifestyle. But really, it was one of those things that the reason why they’re not going for it is because it doesn’t exist. So so i was i was just kind of convinced that you know, that moment are met, actually, we kind of have that chat is like, well, let’s go and make it exist. And it’s proven to be true.

Carlton Reid 11:46
Because that was definitely going to be one of my questions. And then it’s the cliche, of course, the cycling is the new golf, but I was gonna go there, and you’ve kind of gone there before I went there, but I’m not done press trips in incredibly exotic golf resort in Portugal, where they, they are gonna have to attract cyclists now or other activities, because that golf has just … I don’t think it was just President Trump, it was, you know, the former President Trump, it was coming before that. But golf has certainly lost a lot of its cachet. So that cliche of cycling being the new golf, you are basically you’re living it. That’s not a cliche at all. You are you’re absolutely plugging into that. Yeah?

Justin Clarke 12:33
Yeah, absolutely. For sure that there’s that there were a couple of other factors that they’ve kind of made the timing of LeBlanq, right. And because then the other part is cyclists. I mean, I was a pro cyclist over 20 years ago. And I don’t speak out of turn, but diet, diet wasn’t actually about eating great food, it was about eating as little as you can and take drugs. That was it. Whereas nowadays, every professional World Tour professional team has their own professional chef, because they understand diet, they understand natural ingredients, how to prepare, timings, portion size, all those kinds of things. So it’s, and also INEOS, or what was Sky, that they did a huge amount of research on the fact that food is a reward mechanism for great training. And they realise that if you actually great food, you train harder. And that’s why jus not gels, because it’s actually you know, if you understand what’s going into it, it makes you feel better. You know, and therefore it’s, you know, you train better, you race better, and etc. And then the third part was that Ash isn’t alone in being a chef who loves cycling, is really a growing trend. And, Ash, I think it’s fair to say that you’ve become the almost like the dealer for bikes is everyone. Everyone who’s a chef who is like ‘what bike do I need to get?’ I need to speak to Ash first’. And you know, you’ve got a pretty much a succession of top-end chefs saying, you know, I am a bit OCD. I do want to get into this, what do I do? Is that right?

Ashley Palmer-Watts 14:07
Yeah, absolutely. It’s quite amazing, you know, people say, it just looks brilliant. ‘I’m gonna buy a bike, what should I get?’ And they’re just like, I don’t think they have an idea of the detailed barrage of questions that that, you know, come back that you need that information to try and get them on to the right thing. But, you know, you’re just trying to save people a lot of time wasting a lot of money. And just urging them to, to do what I didn’t do, because I didn’t you know, I just kind of bought a bike I thought fit, right, but it didn’t. I kind of had a bit of a mishmash of stuff and I bought a decent bike and then it’s like everything you start upgrading and before you know it, you’re on your third bike and you finally got what you should have got in the first place. So but it’s great. You know, you get into such detail. I think chefs love detail. They love sort of nerdy precision and technology and, you know, become obsessed with lightweight everything. And so I think, you know, there’s a lot of synergy between the two. And, and, yeah, and it’s one of the only things you can really do that, that gets you out on your own. It doesn’t matter who you are, because when you got a helmet and glasses on in cycling gear, you know, as famous as some of the guys are, you wouldn’t know who he is cycling past half the time so they can have their own space, their own time, you’re out in the fresh air, and you’re actually doing something that then come back and have some great food and nice bottle of wine. And it all sort of it’s like a little ecosystem really, I think, yeah,

Carlton Reid 15:42
Can we talk about portion sizes, because you’ve talked a lot about taste and enjoyment, but you need to have fuel, you need to have some good carbohydrates that you need to have, you know, if you’re going to cycling, so, do you have a bit more food, a bit more on the plate, than you would if you were doing a different kind of event? I’m asking you how much you’re going to eat on your events?

Ashley Palmer-Watts 16:05
Yeah, I mean, we’ve kind of got different stages planned out for the different meals. But if I mean, on the Isle of [Wight], with our last event up in Scotland, we started making porridge for the guys in the morning. So I said, look, I’ll make the porridge. No problem, blah, blah. But then the other two guys were making the eggs and, and whatnot. And the porridge word spread. And it was just like, I did about 19 different porridges, like, one after the other. And then they were talking about it. And Chris Hoy, he was saying, ‘yeah, some of the best porridge I’ve ever had in my life, like, how’d you do it?’ And I was like, ‘well, I’ll tell you what, 7.30 tomorrow, whoever wants to learn how to make this porridge my way, come into the kitchen.’ And well, you know, we’re doing a little masterclass. And, and I think simplicity. And I mean, porridge for me, personally, is what I would have, because it’s just that slow burner, you know, that’s going to get you from start to finish and then supplement it with some really good natural, actual foods, not not gels. I’m not, I’m not a massive fan of gels. But I’d rather actually something, you know, whether it’s a date bar with pecans, and a little bit of chocolate in it, for example, but actual food foods. But yeah, I guess different people feel different ways. And I think once you start understanding about fueling, especially as a, as a non, let’s say, a food expert or something, I think you’re going to get so much more out of your riding at the same time. So hopefully, your guests can kind of pick up on that as, as they go through the weekend, too.

Justin Clarke 17:43
Yeah, we are also lucky enough to have Veloforte, who, although they do gels, they call them nectars. But it’s it’s a brand that has kind of sprung out recently, which there is nothing artificial and synthetic to it. It is what Ashley just said. It’s natural nuts, it’s fruits, it’s it’s produce that you would eat normally. And many of the riders have said ‘yeah, Veloforte, the only problem with it is it tastes so good that you want to eat it all the time’ — so that there is the practicality of fueling whilst on the bike. But equally, you know that this was my preconception before. Before starting taste, I used to think that food is just a lot of food is that’s not the case foodies appreciate and consider what they eat. And they really select the best so it’s about eating well, not eating huge amounts. And you know that the writing the writing for a weekend of LeBlanq is, you know is tailored to the capability of the rider is not designed to be brutal and break people it’s designed to challenge but it for it to feel an exhilarating escapism, rather than, you know, can’t walk for five days because, you know, gone way beyond the limits and capabilities. So it’s kind of an in that case, the feeling is just it’s about timing is about quality is not actually about involves you.

Carlton Reid 19:09
You whetted my quality appetite, I won’t eat so much I’ll just I’ll just stick to quality. And no more gels on rides only nectars. In the meantime, I’d like to go over to my colleague David for an ad break, so hang on for a second.

David Bernstein 19:23
Hey, thanks, Carlton. And hello, everybody. It’s David from the Fredcast cycling podcast. And as always, I’m here to talk to you about our longtime and very loyal sponsor, and that’s Jenson USA at Jensonusa.com/thespokesmen and that’s j e n s o n usa.com. Have you ever wondered about why does Jensen exists? Why are they out there? You know, the other day I I do things like this, I had the opportunity. And I went to Jenson’s About Us page and I read their mission statement. You know, have you read these mission statements and their corporate gobbledygook and they don’t really mean anything? And I just really liked what they said. And I wanted to share it with you because it’s really apropos of why they’re here, why they’ve been sponsoring thes Spokesmen for all this time. Their mission statement says simply, ‘we are cyclists here at Jenson, USA. And it’s our mission, to help inspire you to get out and ride, experience and explore. Now, it’s not something that we set on the spokesman forever get out there and ride.’ That’s really what it’s all about. This isn’t as I said before, some corporate behemoth that is owned by private equity or a New York Stock Exchange, looking to just squeeze as much money out of you as possible instead, just as they’re loyal and have been loyal to the Spokesmen, they are endeavouring for you to be just as loyal to Jenson. And they do that in a variety of ways. Number one, they’re cyclists like they said, just like you, just like Carlton, just like all of us, and they get it, they get the cycling lifestyle, they understand who you are, and what you like to do for fun, or for commuting or for all the various reasons that you that you’re a cyclist. They get it. And that’s why they have such a great selection of brand-name, late model products, why they offer them at such great prices. And why — and this is really critical — why they have such great customer service through their gear advisors. Their gear advisors are people like you and me. They’re cyclists. And so when you call and you’ve got a question, they’re going to be able to not only answer the question, but nine times out of 10 they’re going to be able to say, ‘yeah, I rode that. And this was my experience.’ And that really is how holistically, they’re really able to make sure that they can take care of you and me and everyone like us; again, whether we’re road cyclists, or we like to go out on our gravel bikes or BMX bikes or mountain bikes, or commuter bikes, Jenson, has you covered. Go ahead and check them out at Jensonusa.com/thespokesmen. If you’ve never been there before, if you’ve heard these ads and just have never clicked, go do it. You really will be glad that you did. And of course, if you’ve heard these ads, you know what I’m talking about. So next time you’re looking for something tyres, apparel, tubes, a pump, complete bikes; think of Jenson first Jensonusa.com/thespokesmen. And as always, we thank Jenson for their support of the Spokesmen cycling roundtable podcast.

Carlton Reid 22:51
And thanks, David, and we are back with Justin. And with Ash, and Ash, I want to I want to go backwards, if you don’t mind. And that is how do you make porridge? How do you make this porridge that Chris Hoy says is the best ever and you come in come in at 7.30 in the morning, we’ll find out how you didn’t tell us, you kind of left us there. You’ve now got to tell us you understand that.

Ashley Palmer-Watts 23:13
Okay, well, I think there’s a couple of things you can do, one, you really need to shake the box of oats to get all the fine bits down the bottom. So the more fine bits that you’ve got actually in the pan, they become really gloopy and gluey, which you don’t want. So if you want to go the first step is shake the box of oats and only get the oats not the real sort of fine flour.

Carlton Reid 23:36
Not the Ready Brek.

Ashley Palmer-Watts 23:39
Exactly exactly and then I’ll do semi skim milk. Probably go about I don’t know about half an inch over the top of the oats, a little pinch of sugar, a little tiny pinch of salt, and then probably I mean a couple of tablespoons of water and then literally put it on the heat and bring it up to a simmer slowly. And literally, I’m doing this while I’m talking to you over the internet but I’m kind of stirring thin air but you stir it really really slowly rather than you know going hammer and tongs stirring the thing because you’re scared it’s gonna stick, kind of really gently just what you don’t want to do is really mix overmix the porridge because that will just work that porridge into a gloopy mess. Once it’s simmering, then you just it’s a bit like a risotto. You just add a little bit more milk, gentle kind of incorporating stir, let it simmer a little bit more, probably give it about two or three minutes. Then just take it off the heat and let it rest for like minute and a half, two minutes, three minutes, whatever you want to do, make your coffee or tea, come back to it, put it back on the heat, another little bit of milk just to loosen it. Find a little bit of heat, gently incorporating that milk and then into the bowl. And personally, I know it’s the enemy but I love a little bit of unrefined sugar that melts just on the top and that’s the guys in in Scotland, they were like, I’ll have it however you have it and I was like well I do this and it the texture of it is brilliant. It’s like making a great risotto. But if you stir at too much unlike results you’ll get this gloopy mess, so it’s all in the control.

Justin Clarke 25:27
That’s it. That’s That’s your secret out now.

Carlton Reid 25:30
This is gonna be my most popular podcast ever I think because we’re giving away the secret for the best porridge. I will try that Ash, thank you very much. I will I will shake my porridge oats. What about so you’d recommend like Irish like fine cut or is it like a Scottish one or is it the oats are also important you got to tell us that as well.

Ashley Palmer-Watts 25:50
Yeah, I mean, there’s less that’s preference I would say you know some like jumbo some like normal loads. I like the Scott’s porridge oats, the original Scott’s porridge oats they, to be honest, it’s what we used at the Fat Duck for snail porridge and it makes the best porridge for breakfast.

Carlton Reid 26:06
Well, that’s what’s in my cupboard. So I’m a foodie. That’s great. Okay, now guys, you’ve got to tell me about the events themselves. So first of all, tell us about the first one which you’ve had one event so far, then you’ve had a believe a sell-out like when you were made the announcement for the second one that just instantly went bonkers and just sold out. And then you’ve got other events. So let’s let’s go through first of all, the first event that you’ve actually done, how did that go? Yeah, how many people need to have on it? Let’s let’s let’s hear about that, Justin.

Justin Clarke 26:39
Yeah, okay. So so the the first event that that we did was the Surrey Joyride And that was designed to be a single day ride, riding through many of the roads that Adam Blythe who was one of our ride leaders and Joanna Rowsell is a local rider. And it was her training ground that she used to train on to become an Olympic champion. And for Adam Blythe, it was it was the roads that he is the only British winner of the London Surrey classic. So again, he was revisiting roads that he’d actually been a champion on so that the ride leaders were there to almost kind of both, you know, challenge the riders but also relive the moments that were special. And but Box Hill was the kind of the start and finish points. And we did three different distances, five different groups, all of them with a following Aston Martin vehicle, amazing how when you’ve got an Aston Martin following a group of riders, no other car drivers want to have any kind of issue. It’s like wow, the Aston Martin is so um, so that that was the the format we had 44 guests and then we have two of our road leaders per team. So 54 Riders on the road. And then the afternoon was at a restaurant which had come across about four or five years previously, when we shortlist that is one of the best openings in the world is called Sorrel restaurant. It’s got one Michelin star but it’s absolutely beautiful restaurant so that that was the afternoon in Sorrel and Steve Drake, the chef of Sorrel, the special five course tasting menu, and absolutely brilliant, brilliant feedback, great reviews, and people really enjoyed it. And then the the second event which also sold out very quickly was in Perth. Sure, a little tiny, tiny village called Aberfeldy. And we had 20 guests alongside Chris Hoy. And there was there was some chef called Ashley Palmer-Watts who was Ash was actually doing the majority of the cooking for the weekend. But you also worked with the the guys from Ballintaggert in terms of the time or place in it in the trash.

Ashley Palmer-Watts 28:51
Yep. Yeah. So yeah, they we had a local I wouldn’t say how it’s like a hotel with rooms or a restaurant with rooms kind of set up lots of per share, produce all local, they’ve got their own farm etc. And so they cook the Friday night the guests arrived in the afternoon, chilled out for a bit. All met each other. Friday Night was Ballintaggert dinner, which was amazing five courses, sort of showcasing local produce. And then the Saturday was the was the big ride in the morning. So breakfast then the ride, they came back. They had great coffee stuff on the way got back to the to the house. They had massage. Some did some yoga and some stretching. We were pushing on in the kitchen at the time. But but it was a great social kind of Saturday because everyone felt very integrated into the the experience of the house and you’d have guests wandering into the kitchen going ‘oh my God; smells amazing, what’s for dinner?’ and you’re like, well, I can’t really tell you at the moment, it’s all going to be revealed a little bit later. And then down for dinner. And on that event, we were decided that we were going to sort of tailor the menu to the six Olympic gold medals that Chris Hoy won. So he won one in Athens, three in Beijing in 2008. And then two in London in 2012. So I use those cities as inspiration for the style of cooking for those particular dishes. So we started off with a Greek hot and cold grilled Greek salad. And then we went to, into three Chinese dishes, one based around kind of peanut broth called jiangsu, with langoustines, and asparagus from Scotland, and then we’re on to grilled scallops with exo sauce. And then we had this most amazing Highland wagyu, from literally about half an hour down the road. And grill that and it was slightly the Sichwuan glaze and this peanut and cucumber salad. And then back to London for two desserts, strawberries and cream. And, oh, there was a there was a quite a good story, actually, there was a we billed it as seven courses, but Chris only won six Olympic gold medals. So yeah, we made we made that is amazing. We made a little thing of it saying, you know, it was gonna be seven. It’s actually six, because, you know, it’s about the gold medals. And everyone kind of was, you know, laughing a bit. And then after the main course, I went out and, and tapped a glass and got everyone’s attention. And I sort of said, I didn’t say it was six courses. It’s actually seven. But this is a little surprise cos both Chris and I have a mutual friend. And when he heard that I was working with Chris on this ride he said ‘look, when you when you meet Chris the first time you really must give him some some hassle about one of his dishes he does at home, we all take the mickey out of him for it.’ I said ‘okay, right. So what is it?’ He said, ‘they’re, um, mushrooms done on the barbecue stuffed with Stilton cheese. And everyone apparently takes the mickey out Chris for this. And so I said, ‘you know, we’ve got this mutual friend story’. And I said, ‘Look, I’ve done my own little homage to, we’re going to call it the Hidden Hoy cheese course. And he just couldn’t believe it. It was so funny. Because it was I think it epitomised everything from the weekend, it was just this kind of really comfortable, social, friendly, big household of sort of food and drink and really approachable sort of chats and, and whatnot. And then after dinner, we had a brilliant interview by Annie Emerson, sort of sitting down and chatting through Chris’s career and some really sort of poignant parts of his career that that, you know, resonated with a lot of people I think, whilst also tasting the local whiskey from Aberfeldy, which is brilliant. And then the Sunday, got to do all again, go for another ride. Come back for some lovely food. We’re a little bit more casual. We had some wagyu burgers and some sort of chunky chips and a little bit of pannacotta for dessert. So you know, it was just, it was just so good.

Carlton Reid 33:48
All right. What about vegans and veggies? Can they can they come on your tours as well?

Ashley Palmer-Watts 33:53
Oh, yeah. Yeah. Yeah, I mean, it’s, um, we didn’t have any vegans this time. But we did. We did have one full vegetarian who, but I mean, it was fine, which is sort of, you know, I mean, to be honest, in where I’ve come from, and the restaurant I ran for 10 years of vegetarian cooking, we’ll put as much we put as much effort into that as anything else. Really. So yeah, no problem. vegetarian, or vegan is a little bit more tricky. But you know, when

Carlton Reid 34:29
I’d like to go on to the events that are coming up in a minute but first of all why LeBlanq cos I know you’ve got in one event you’ve got coming up you have got it’s hosted by Raymond Blanc, is it associated with what so where’s where’s where’s the name come from?

Justin Clarke 34:45
yeah, it’s um, so the actual name in the original event was always going to be on the Isle of Wight.

Carlton Reid 34:53
Okay. Okay, the Isle of Wight.

Justin Clarke 34:56
There we go. And, and so that There was a bit of toying around with a few different names LeBlanc Tour, Tour de Blanc, etc. So we were just thinking of kind of, you know, going with the white theme in terms of Isle of Wight and, and, and yeah, it kind of went from that, and then it stuck. And then the C became a Q. And then the first chef that I asked outside of, of speaking with Ashley was Raymond Blanc. And they did say, Have you named your event after Raymond? And we said, we know, but it is a nice coincidence. And they said, No, no, that’s, that’s great. So yeah, it was it was mainly around the Isle of Wight been the kind of the catalyst for the idea. But yeah, we wanted to create something that was quite unique, that was, you know, sat there quite differently. We like the the the French kind of connotation of it, because obviously, it’s cycling and gastronomy tends to be deeply rooted in, in kind of French language. And that’s that that’s the reason that

Carlton Reid 35:58
I’ve noticed on the press release here that so it wasn’t just that one event. We’ve got Aston Martin cars, you’ve got Aston Martin cars. So you know, the cycling credentials of Aston Martin? Yeah. Very cycling brand.

Justin Clarke 36:13
Yes, absolutely. It’s when you, when you get to know the guys from Aston Martin, virtually all of them ride bikes, and is the second biggest pastime of all the Aston Martin owners, which is why there were so drawn to what you’re doing. And, and and we all like, you know, beautiful cars and Aston Martin. So the most. We had a bit of both that actually yourself just had a philosophy that one could go for being best in class in everything it does. So the bikes, cars, the food, the destinations, we want to always be best in class.

Carlton Reid 36:50
so let’s talk about best in class future events. So that one of the events that sold recently. So where are you going next? Basically?

Justin Clarke 37:00
Yes, so that the next one is, is with Raymond Blance at his home in La Manoir in Oxfordshire. So that that event is on the fifth of September. That is the event that the it’s 40 places sold out in 15 minutes, which was which was great. The the event two weeks after that is here on the Isle of Wight, which you know, third or third time of asking. So we were originally going to do last September, then April and now it’s this September. And then two weeks of that weather that that event on the Isle of Wight is where we introduced Bradley Wiggins for the first time to our guests. And I’ve known Bradley for a long time I think it was probably 12 when I first met him he incredible athlete, incredible character, real personality that I think is going to embody a lot of what LeBlanq wants to wants to kind of offer as guests but then the final events of the year is going to be in the Champagne region at the Royal Champagne Hotel and Spa and the the rider that we have there is a chap called Eddy Merckx so we kind of figured we you know if you’re going to go for best in class then that there is one undisputed champion of cycling and that’s it so that’s that’s where we’re going to be working with Raymond Blance probably

Carlton Reid 38:19
Sweet, at the it’s sold out when when you put these through to your your your lists etc are there people who are coming time and time again so you’ve got like a core 10 people or whatever who’ve been on every trip so far and are going to be on every trip?

Ashley Palmer-Watts 38:37
Yeah, it’s

Justin Clarke 38:38
It’s interesting because to the call we actually want to create a club is called the Joy Rider’s Dining Club is not about cycling, it’s about joy riding. So yes, we do have natural, you know, founder club members already. And you’re right in your number it is around 10 to 12 that are absolutely you know, ‘whatever you guys do, we’re there.’ But some but equally, we also want to make sure that we mix up the the events, the riders, the talent, the destination. But yeah, we’ll be doing more events next year it will grow and capacities are always going to feel pretty intimate. So rarely above 100 people and you know, the smallest event is probably going to be around about 20, 25 biggest will be 100 people. But what we’re also doing is not just the experiences themselves when when we do the rides when we do the menus, etc. All of that will be shared straight after the event. So you can literally ride the same route so we did you can you can understand what what we ate where we went, where do we recommend so it’s almost like a kind of an advert for amazing places to go and ride and dine. The event just happens to kind of give that place you know, that kind of promotion and visible

Carlton Reid 39:50
I’m sitting on my chair. So you can now tell me how much these things cost.

Justin Clarke 39:56
With the the the event that we’re doing at The Manoir is only £135. That’s that it’s, it’s primarily it’s a breakfast and it’s meeting Raymond Blanc and then it’s been led by a bunch of fantastic pros on some really great riding around the Chilterns. And then it goes all the way up to the place in the, in the Champagne region, which is £3,500. And that’s what that

Carlton Reid 40:21
That’s without travel? So that you got to get there, you get there in your helicopter, yes, and get your Pinarello out of the back?

Justin Clarke 40:29
There we go. It’s um the the the travel point is interesting because but most people who are coming don’t actually want to be I want to say tell they don’t want to fit into the travel arrangements because many of them are travelling already many of them are starting from one point coming to the event going to a different place. So the travel it just became the easiest thing to just exclude it and the experience starts when you arrive

Carlton Reid 40:53
Sounds wonderful. Tell people all of your social media channels. How can they find out about this give us your website give us everything that you tell people about your event.

Justin Clarke 41:04
It’s I mean, in terms of the the the way to describe it is the finest cycling you can possibly do amongst friends in beautiful locations with the best food that’s that that’s the proposition. We found that many people quite like that it’s it’s quite appealing. In terms of how to find out search LeBlanc you go straight to the website at leblanc with a Q or in so

Carlton Reid 41:30
It’s not like a C with Raymond Blanc or the white it’s it’s

Justin Clarke 41:36
leblannq.com But yeah, the Instagram channel is is very healthy. If you want to know the latest of what we’re doing sign up to the newsletter, which you can do via the websites. And that’s that’s the best place but we’ve also got a number of different media partnerships with with Rouleur magazine with the national Times, with Great British chefs etc. So there are many ways in which we’ll find out about. But the best one is go online check out leblanq.com and go from there.

Carlton Reid 42:08
Thanks to Justin Clark and Ashley Palmer-Watts there and thanks to you for listening to the Spokesmen cycling podcast, show notes and more can be found on www.the-spokesmen.com. The next show will be out in early September. It will star my doctor wife in the Cairngorms riding an electric mountain bike equipped with Shimano EP8system. Now, she rides to work on a bog standard single speed electric bike normally, so it’ll be interesting to see how she gets on with this premium bit of kit. Meanwhile, get out there and ride.

Jude Reid 43:12
Still getting a workout in an electric bike.

August 15, 2021 / / Blog

15th August 2021


The Spokesmen Cycling Podcast


EPISODE 279: Bike Portland’s Jonathan Maus

SPONSOR: Jenson USA

HOST: Carlton Reid

GUEST: Jonathan Maus

TOPICS: 16 years of Bike Portland

TRANSCRIPT:

Carlton Reid 0:14
Welcome to episode 279 of the Spokesmen cycling Podcast. This show was engineered on Sunday 15th August 2021.

David Bernstein 0:24
The Spokesmen cycling roundtable podcast is brought to you by Jenson USA, where you’ll always find a great selection of products at amazing prices with unparalleled customer service. For more information, just go to Jensonusa.com/thespokesmen. Hey everybody, it’s David from the Fredcast cycling podcast at www.Fredcast.com. I’m one of the hosts and producers of the Spokesmen cycling roundtable podcast. For shownotes links and all sorts of other information please visit our website at www.the- spokesmen.com. And now, here are the spokesmen.

Carlton Reid 1:08
Hi there I’m Carlton Reid and welcome to today’s episode of the Spokesmen Cycling podcast brought to you in association with Jenson USA. Today’s show is a chat with Bikeportland’s Jonathan Maus. Started by Jonathan 16 years ago as a one-man blog chronicling Portland’s lively and eclectic cycling scene, the site is now a multi-media operation that’s about to get a refresh thanks to investment from a new co-owner. Here’s our remotely recorded, 65-minute chat …

Carlton Reid 1:45
Jonathan, you’ve been doing Bikeportland for a wee while I’m it’s at least 16 years, I believe.

Jonathan Maus 1:52
Yes.

Carlton Reid 1:53
Um, so people who listen to this podcast are now gonna be able to listen to your podcast, which is great. So there is some news which we will get on to have the expansion of your media empire. But first of all, I’d really like to Kai probably haven’t done a great deal of even though I’ve been to visit you in person, I probably haven’t grilled you in this in this exact way. So this is a This is Your Life. This is I’d like to know more about

Carlton Reid 2:21
the man behind the blog was a blog now I need your input. So first of all, are you originally from Portland, Oregon?

Jonathan Maus 2:32
No, I moved up here with my family in 2004. So a little bit before I started Bike Portland.

Carlton Reid 2:38
And where you from?

Jonathan Maus 2:40
I was living for about 10 years, I lived in Santa Barbara, California, which is on the Central Coast really beautiful places where I went to college as well. So I stuck around there as long as I could, and then ended up having to leave. Because it just got so expensive and ridiculous in Santa Barbara. So anyway, yeah, we found our way up to Portland and I and before that I grew up more in Southern California. So about 30 minutes south of Los Angeles near like Long Beach, California. I’ve always been sort of near the coast.

Carlton Reid 3:09
Okay. And then why Portland?

Jonathan Maus 3:14
Well, we were really like this stereotypical young family in California sort of like pulling our hair out about how expensive things had gotten down there, and how strange sort of the economy and just the community was in a place like Santa Barbara, which is this this super, super, super wealthy area. And then you have like a bunch of baristas, and yoga teachers, not a lot of middle class. So that was a big red flag and we were renting an apartment we’d been renting apartments for you know, for a long time at that point. And we’re just ready to live somewhere live in a community owned a home sort of the whole American Dream stick, you know, and this isn’t for of course, this is before 2008 in the big financial crash when you know, you were still just supposed to buy a house and renting wasn’t wasn’t wasn’t as appealing. So yeah, we we got out the magazines looked at where were cool places to live. And Portland at that point was, you know, always on the top of those lists. And so I thought, you know, it’s still on the west coast, it would still be relatively close to my family in Southern California. And that’s we came up and visited a friend that had moved up to the Portland area and basically went back and a weekend saw a house we liked and bought it and that was it.

Carlton Reid 4:21
Because there is a climate difference. Isn’t there? There’s a bit of difference in weather between where you grew up and Portland.

Jonathan Maus 4:30
Yeah, for sure. But I mean, I feel like at that point, I was just so young. I didn’t really think through the decision that much into somebody. I mean, which we can get to later I mean, I lived two blocks away from a freeway before I became much much of a transportation activist like I am now I would never bought this house so close to freeway Had I known then what I know now but also made to think on the weather thing. You know, actually, the weather in California can be pretty boring Southern California weather it’s it’s always the same. It’s hazy sunshine and mid 70s every single day and it’s I

Jonathan Maus 5:00
I got to tell you, it gets kind of boring. nothing ever changes. You don’t have clouds and seasons and darkness and water from the sky. So I really liked I really liked the climate up here.

Carlton Reid 5:10
Although you have had a heatwave recently, haven’t you? I mean, you might still be having it. Cuz you’ve had some extremes there.

Jonathan Maus 5:15
Well, yeah, of course, of course, nothing. Nothing is normal now. So now we’re getting a lot a lot more that heat and dryness that from Southern California is coming up here for sure with climate change.

Carlton Reid 5:24
Mm hmm. And you said before young family, so so who are you talking about?

Jonathan Maus 5:30
Right, so I had a daughter who was a few years old, in Santa Barbara. And then since we’ve moved up to Portland, my wife and I have had two more kids. So we’ve got, we’ve got a 18 year old who’s setting off the college, we have a 16 year old who will be a junior in high school. And then I’ve got my boy who’s 10 and going into fifth grade.

Carlton Reid 5:47
Right? Okay. And your wife,

Jonathan Maus 5:51
My wife, Julie, yet she works actually for the City of Portland in the signals and street lighting division. So that’s, that’s interesting. She, you know, she mostly when you know that she’s had that job for maybe four or five years. So for the most part, when I was really building bikeportland, and throwing everything into it, and working all day, every day and all night, she was really keeping everything going and, you know, looking over at me, like, you know, what the heck is going on? Why are you trying to, you know, have a blog support our family kind of thing. So it’s who was about four or five years ago that that was kind of, you know, still not, let’s say, working out financially for the for bikeportland. So she was sort of like, Okay, I’m gonna, I’m gonna get a job.

Carlton Reid 6:30
Was there any friction that if you were you were doing stuff, potentially quite critical of the city? And here’s your wife working for the city?

Jonathan Maus 6:38
Well, there wasn’t friction. I mean, you know, it’s I guess it’s, it’s okay, that she’s not sort of directly in the department that I cover most, right? So she’s in signals and street lighting, which there is sort of a hard line there. She’s not working on the planning. And if she was in the bike planning section, or she was in the, the, the project section, that that may be a little more awkward, but even then, I mean, she’s a professional, I’m a professional. I think there are probably people at the City of Portland who are aware of that, and they’re kind of like, you know, looking at it with a little bit of a side eye. I’m wondering what’s going on there. But I think as long as we keep it all, all on the up and up, nothing, nothing bad will come of it. I mean, I think the other context of it is is that she got the job after there had already been really a split at the City of Portland and bike Portland. I mean, back in the early days of Bike Portland, we were sort of more like, you know, partners, in a way it was kind of like they saw me more as an advocate, you know, part of their team to help them get their news out. And there was definitely more of a collegial atmosphere. But that had all definitely eroded by the time she started working there. So they’d already built in sort of systems to ignore ignore by Portland and sort of create a wall between us I do not have the same relationship with them that I’d had in the early years.

Carlton Reid 7:51
Okay, now pedal backwards. You’re talking about you got a house in the same house. You got then if you stayed in the near the freeway, is that right?

Jonathan Maus 7:59
Yeah. Yeah, we’re still in the same place been given moved here yet. Oh, four. So yeah. 17 years, I guess now.

Carlton Reid 8:05
Okay. So when you moved to Portland, you and you said before, you weren’t a transportation activist, but were you a cyclist in some way, shape, or form?

Jonathan Maus 8:17
Yeah, definitely. I mean, I’ve been riding bikes since I was a kid. And pretty much even in my professional life. I mean, even in college, I was a big bike rider, I raced a lot of research on the Santa Barbara UC Santa Barbara, road team and as the mountain bike club so I was super, super competitive racer, before I moved up here, and I just want to one of the first things I did out of college was worked at Chris King precision components, which which folks might know that the headset and hub makers, they were based in Santa Barbara, so I was a racer, and you know how it goes in the industry, you kind of just gravitate toward the biggest bike company in your town. So that’s what I did. worked over there. And then after that, you know, I did some PR work freelance for a bit and in the bike industry and and worked for a couple bike brands and stuff. So I’ve been around the bike world, basically, basically, my whole my whole adult life. So yeah.

Carlton Reid 9:07
And that’s how you’re making money before you moved. You’re in the bike industry.

Jonathan Maus 9:12
Yeah, I’d started. I started a public relations media relations firm. And I was working for myself. I had some clients in the publishing industry. So I worked with authors and publishing houses. And I also always maintained a client or two or three in the biking world. And I was really excited. I was I was building that business. I loved it. I kind of was up and coming. You know, I was young just starting out and I had you know, I was working for some companies I really liked. And yeah, that’s what I would have been doing had I not sort of found my way to being a blogger, I would have probably still been having my my media and PR firm because I liked doing that work. It was interesting. It just wasn’t as interesting as by Portland.

Carlton Reid 9:53
So then you started a blog. Yeah, this is like you had a day job and

Jonathan Maus 9:59
Then you start this.

Jonathan Maus 10:02
Yeah.

Carlton Reid 10:02
So what’s the very origins of how you started?

Jonathan Maus 10:06
Right. So when I moved to Portland, I definitely had my eye on the bicycle community and the bike scene here. I thought my first inclination was, let’s let me know I was going to get involved with the bike community. And maybe I’d get into like a nonprofit as like a pro bono client of my PR business, right? That was kind of how I was thinking. So I instantly joined any email list, I could and was really just starting to get to know people kind of like, looking out at the bike rides and seeing what was happening and starting to meet people. And I thought that’s what I would do, I would maybe help maybe a bike org, you know, get online or whatever they needed help with in terms of media relations and stuff like that. I was also like tinkering with building websites for folks and that sort of thing. So that’s how I thought it would get involved. But, you know, one thing just led to another. What happened was, it’s sort of at this, it’s the same amount of time, I started looking into the bike scene here in Portland. And again, for folks that don’t know 2004, 2005 was really like this amazing moment in Portland for cycling. A lot of the groups that are that were known for, and a lot of the like creative street culture that became a lot more well known in the subsequent years was just getting started, you know, like we had an all female mini bike dance team. We had this thing called bike summer and Pedal Palooza, which was this amazing, you know, several weeks of bike events, we had the zoo bombers. So we had some really, really fun, we had a bunch of tall bikes and free bike groups going on. So I came here from California, never having seen anything like that. And I was just blown away. I mean, to me cycling was, you know, who could get up the hill fastest, who was who could be the most aggro on the single track. And then if you wanted to, you know, goof around, you get a cruiser bike and go down to the beach, and maybe pop a wheelie like that was the extent of interesting bike culture that I knew of before moving to Portland, and I got here, and I and I mean, I would look out my front window and there’d be 30 people dressed like bunnies ringing their bells on Easter. And I was like, What in the world is going on? Like, this is really fantastic. And I just loved it. I couldn’t, I couldn’t, you know, we had street festivals. And I’d look up and see clowns riding tall bikes, jousting with each other while they’re on fire, like, stuff really blew me away. And so it was around that time that I got an email popped into this group’s email list that I followed this bike group. And it was someone from the Oregonian, which is sort of the the newspaper of record in Portland in our state. And they said, hey, there’s this new thing called blogs, we’re we want to have a network of blogs. And we thought, of course, since it’s Portland, and this is bike city, USA, we want to have someone write about bikes on our website. So this is the Oregonian’s website, they’re looking for a bike blogger, let’s say. And so I saw that, and I was like, well, that’s perfect. I mean, I’m a, I’m a news guy, I know how to write, I’m doing PR Media Relations, I’m super excited about the bike scene. Absolutely. So I remember firing off an email back to that person and just, you know, really selling myself like, Oh my gosh, I totally want to do this, just sign me up. So they gave me the gig. And so for that was like April 2005. So that was my first sort of experience with seeing my stuff published on the internet. And basically, I would email this person, a few paragraphs about something I did on my bike or some reflection I had about the bike community. And then a couple hours later, it would appear on Oregon live, which was the Oregonian’s old website. And I just thought that was amazing. It was super interesting to me, that whole process of publishing my stuff, and then documenting the local bike scene here. And then once that happened, I really got got into blogging, I was like it just something kind of shifted for me. And I also saw how blogs and sort of the democratisation of the internet and publishing in general, I also saw how that could impact my business as a PR person as a media person. And I started to realise that, you know, I would probably be helping clients start blogs and help clients start telling their story online and in different ways. So I just sort of dove headfirst into the whole online blogging world, and started researching it and, you know, reading up on it and joining a lot of blogs and just reading everything, basically. And so it wasn’t too long after I started doing it for the Oregonian doing this blog for the Oregonian that I realised how just how lacking their tools were like, basically, their whole, their whole format was just really kind of old school once I saw what was happening with typepad, and and blogspot and these other tools that I could just have a few clicks and have my own blog. Right. So my gears started turning, like, you know, basically, why the heck would I do this for the county. And when I could just do it for myself. And I remember, there were a few back and forth where the folks that they were going in were asking me for advice in terms of like, what can we do to make our blog network better. And I was sending him emails with all these lists of things like here’s here’s what blogging is, like they didn’t even have permalinks people couldn’t comment on our blog post back in those early days. And I was getting frustrated that this new bike blog that I started for them, you know, was sort of being saddled by not having the latest tools that I was reading about online. So once I realised that you know they weren’t gonna start

Jonathan Maus 15:00
To take my advice and improve their own blogs on the Oregonians website, I just was like, I’m out of here, you know, so it only did that for a couple months. And then I, you know, like I said, clicked a few times found WordPress, and got a domain bikeportland.org just on a whim, I got the.org thinking I might want to be a nonprofit, or I just liked how it sounded. And so that was it, paid $9.99 for the domain, and in July of 2005, started publishing stuff on bikeportland.

Carlton Reid 15:30
And then the design hasn’t changed much.

Jonathan Maus 15:35
It’s really funny. I mean, it, it hasn’t really changed a ton. I mean, I got a free theme. And this is something that you know, Carlton, once they started doing by Portland for several years, and people were paying me pretty good money to advertise on it. I always thought to myself, man, you know, like, I got the mayor calling me I’m getting you know, several $100 ads from people for these banners. And I don’t really have any overhead. I mean, I’m paid, you know, I got a free free design. Basically, I got a domain for $9 a year. And I’m publishing this stuff. I mean, it was just so amazing to me. And I always felt like how that was always so exciting to me that that could happen. So yeah, it’s basically the and I’m still didn’t get this. But I’m still basically using the same theme that I started with in 2005, which, which I think you could laugh that but it also shows you the sort of, you know, how how good of a tool WordPress is and sort of the power of the internet in terms of some guy who at some point, created this theme and put it out on the internet for free. Now, I have to say that I’ve also spent, you know, 1000s of dollars, with web people to tweak it and make it work and make it seem like theme stable and all that stuff. But for the most part, it looks the same.

Jonathan Maus 16:38
And we can get to that later in terms of like, you know, that’s one thing that I talked about with my investor here was, you know, paying for the massive sort of finally getting a massive update and upgrade to the site. So it looks a lot different.

Carlton Reid 16:50
And we will get on to that fantastic news. And it was like, you kind of mean I subscribed to your newsletter, the kind of the insider bikeportland newsletter, you send it every week. So you had this news last week. Just fantastic. And then you sent me another one this week. And I thought I must talk to Jonathan about that. So we’ll get onto that. However, I wanted. I know this because I have been there. And I’ve seen this with my own eyes. And I was just as as you were, I was just blown away when I saw the bike culture in Portland, which is which is something to behold. But for those people who haven’t been to by born perhaps even I haven’t even come across this, this these cultures. Let’s go through them one by one. So I think you kind of mentioned the Sprockettes first, you’ve got a dance troupe or you had a dance troupe? So So

Jonathan Maus 17:38
yeah.

Carlton Reid 17:40
Tell me about that first. Now we’ll go through each of these little cultural things.

Jonathan Maus 17:45
Right, so so there was a group called the zoo bombers, which were people who would take the Max which is our light rail, and they would catch it, you know, downtown, and they would ride it to the top of this hill that we have, which is right up above Portland, it’s where the Rose Garden is, it’s where the zoo is, right. So it’s a hill right next to downtown Portland. And at some point, someone realised would be fun to take little kids bike, so you know, 16 inch wheels, and they would all pile on the light rail line, the max, and they would pay a buck or whatever, actually, let’s be honest, they didn’t pay, they’d go up there. And again, they met at 11 at night, let’s say right, so it’s a nighttime thing, they go up to the top of this hill, they hike their bikes up to the very, very top in this beautiful park. And they hang out, they get to know one another, you know, maybe haven’t have a beverage or two or whatever. And then they get on their bikes, they walk over to the road. Again, it’s pitch black on their underrun Mini mini bikes. And they would just bomb down the hill. And it’s a really fun downhill, these are sharp corners, narrow roads, really steep, and they would end up back where back at the light rail stop, and then they take the train back to the top. And this became this became like a religion for people. I mean, they would do it every Sunday, you know where to meet in the same way that a critical mass what happened in a city, if you’re in to bike stuff, you know, bike stuff, you could rely on it, you know, there’d be people there, you know, you’d see the same faces there. And these people started to build, you know, really strong bonds and sort of grow the group. And it became a real, it became a real thing. You know, you’d see, BBC did a video on that one point, you know, sort of starts getting attention, right. It’s very, very part of the sort of Portland weird ethic. And it created this whole community, obviously, right. So there were just dozens and dozens people that would show up and you could come in, if you’ve never done it before, they had a whole library of bikes down there, that they would loan out to you. So you could take one of these kids bike. So that was how Zoobombing sort of was established. And then there were there were women that were showing up. And sort of I guess at some point, some of the women thought, Well, hey, you know, what’s going on here, you know, we need to have kind of our own thing. And I think it was the history and again, I’m not, you know, it wasn’t like it’s necessarily inside that scene. So this is just what I’ve learned from knowing folks, but at some point, you know, the women brought up their own bikes, and then there was a party or some event where they ended up dancing on them anyway.

Jonathan Maus 20:00
So long story short, they created something called the Sprockettes, and this was an all female minibike dance team. And it’s just what it sounds like. They have the synchronised dances that they would do and they were all pink, by the way they would, you know, go to thrift stores and get dragged up pink clothing, you know, so think of pink fish nets and skirts and tank tops. And then they had their bikes all painted pink and these little kid bikes for the most part are or BMX bikes, and they would do these really fun dances. So 2005, 6, 7, there was an annual big annual event here that they would do. And then they start getting booked out at tonnes of events. So this becomes a real thing. And they have practices. And anyway, it’s just wonderful. At one point, my wife joined and we went out New Belgium brewing, paid, paid the Sprockettes to go on do a tour all through the West Coast, and got them a bus. And they went and did the New Belgium Tour de Fat events. They were real, really amazing group and just the most wonderful people you could ever imagine. So that was really fun. But that was the Sprockettes. So just try to imagine a city in a culture where something like that could could exist. And there’s all sorts of other ancillary things around you know, the Sprockettes that made them possible just this all kinds of different groups and, and bike clubs and things that were happening.

Carlton Reid 21:14
Was it is it the coalescing of like the keep Portland weird vibe, which is, which is kind of is the city is famous for? and a growing bike culture? Were they feeding off each other? What How come it started like this?

Jonathan Maus 21:31
Yeah, it’s really important. I mean, it didn’t just come out of nowhere. I mean, Portland had a legacy for cycling that I think is definitely unmatched in America. I mean, 70s 80s, you know, in the 80s, we had our mayor biking to work. And there we had, you know, huge Bike to Work festivals in the 80s downtown and just amazing buy in, you know, one of the leading congressmen in the US, you know, United States Congressman Earl Blumenauer, was, you know, previously in charge of transportation in Portland. And, you know, in the late 80s, early 90s, really ushered in, you know, definitely Portland’s era of being the leading cycling city in America and got the first bike lanes the first blue bike lane. So this was a city in Portland here that, you know, you know, we fought, we fought a freeway project, we were the first city to say no to the federal government expanding, you know, a freeway here and building a freeway in you know, giving a bunch of federal subsidy people secure, organised and said, No, let’s invest that money in light rail. So this is a very progressive city when it when it came to transportation. So that’s sort of the legacy that all this culture was really built on, you had, bicycling was just sort of like in the mix here, it was always in the water. And you have this, you know, this travelling, this travelling thing came through here in like 2003, it was called bike summer, and it had gone went to several different cities on the west coast, Vancouver, Los Angeles, other places, and the people that organise that thought it was so much fun that they wanted to keep it going. And I think that was really sort of the the big genesis of a lot of the sort of creative bike culture in Portland. And once you know, 2004 came around, we kept that festival going. And then it was just off to the races. And we had all sorts of interesting, interesting things happening around cycling here.

Carlton Reid 23:08
Interesting, you also mentioned before the jousting,

Carlton Reid 23:13
the tall bikes, the pedal palooza, describe some of that, because it’s some of the people are the same, and some of the people are different.

Jonathan Maus 23:21
Yeah, so just like any healthy cultural ecosystem, you know, people start forming groups, and then people spin off of those groups and spin off of those groups on want to do their own thing. So, you know, we had a group called like Chunk 666, which would have this, it was this really interesting, sort of underground secretive group that had a ‘zine. And they had this big annual thing called the Chunkathalon. And these are people in their garage, tinkering together with welding torches, putting together huge chopper bikes, or just, you know, bikes with three frames welded to each other. So you have to basically climb way up and you’re super tall. And if this chunk catalogue, they would have just these really remarkable in really wild events, where they would be, you know, there would be tonnes of people around and they would, you know, the main attraction was jousting. So they would get these huge poles and on the end of the pole, they’d have like a boxing glove or some other implement, and they would just pedal at each other. And these tall bikes as fast as they could in the person fell over last and the person who stayed up right one, but of course, around the edge, you have hundreds of people throwing beer cans, and, you know, you know, baby plastic baby doll heads and food, and it was just this, you know, fires being lit, some of the bikes were lit on fire themselves. So yeah, that was one part of it. You know, there was another whole group of clowns. There were actual, you know, clowns that would go around and do clowning. And they would, they always had bikes involved with them, there was this house where they would all meet, and every Thursday there was a street festival, one part of town, and there would be a bunch of really creative things happening there around biking, so and the Sprockettes would show up right so and then you have things like you know, pedal Palooza, which is really kind of the engine, which was this several week event where anybody can put a bike event on it on this sort of community.

Jonathan Maus 25:00
The calendar and it really encouraged people to leave their own rides. And that that I think, is probably the most important part of Portland’s bike culture. And this year in 2021, it’s going strong. It’s three months long this year. So it started as a as a as a two week thing. And we were talking 300, 400 events. At the height of pedal Palooza, there’s there could be 10 events in one day, we’re talking every day of the week. And this is everything from let’s go visit a bunch of bakeries on our bikes to let’s all wear the colour teal, and just just go to the park and take pictures of ourselves wearing funny costumes, a lot of them are dance party rides, where you have different DJs. And there’ll be a theme maybe there’s a big one, one of the biggest rides is called Prince versus Bowie, where one faction is Bowie fans with the big speaker system. One faction is both, you know, Prince fans, and they’re all dressed up, like the artist and go through the town, playing music and stopping at parks and other places to to dance and you know, just hang out. So if that’s that’s not even touching the surface of the amazing rides coming up this week, there’s going to be a bike play where a local theatre group has a bike themed theatre act that they go do in different sets around town and hundreds of people will follow them on their bikes to these different scenes in the play that they will act out live. So it’s really amazing outpouring of just creativity. And it’s all centred around cycling, and everybody’s on a bike. And so that’s kind of this environment that has really existed through all these changes in all these years in Portland, and is still going strong today. I’m really happy to say.

Carlton Reid 26:31
So Jonathan, when Yeah, that that description, and it absolutely marries with what I’ve seen. And it’s just it’s unbelievable to see. And it’s fantastic. But do you think there are some people who are attracted by that and become, you know, cyclists, people on bikes? But by the same token, there are some people who who might have become cyclists but thought, ‘Oh, God, I can’t become one of those people.’ Do you think it has a you know, a yin and a yang here?

Jonathan Maus 26:59
Well, I don’t want people to get the wrong idea, when I was just describing are just some of the sort of like, you know, some of the, you know, some of the subculture groups, a lot of this cultural stuff is really broadly appealing. I mean, we have cargo bike groups, we have family biking groups, and we have a critical mass that’s really popular. So it’s really there’s stuff going on that attracts all different types of people. But yeah, I think what happened in the early aughts, so 2006, 7, 8, when this cultural stuff was really front and centre, and it was, you know, bikeportland was really just coming on strong, we’re getting a lot of attention for the bike culture here. It did, I think, probably turned some people off, because the focus was really these subculture groups. And I think a lot of people looked at that and said, Well, I don’t want to go get naked. I mean, we have the largest naked right in the world, hands down. I think at one point, they counted, you know, 17,000 people 12,000 15,000. it shut the city down. It was so big, and so naked and amazing, right. And that’s what I think a lot of people looked at the sort of the, quote unquote, cycling culture in Portland. And they saw, you know, grown women wearing pink skirts dancing with their bikes, they saw naked people they saw, you know, clowns on tall bikes, but that that never really was the full picture, but it had an outsized impact on what people thought about the bike culture. So I think it ultimately probably did turn some people off or it allowed people to have this caricature of the bike culture in Portland that that wasn’t really true. It just happened to be the one that made the most noise. And I think, you know, if you fast forward several years, the bike scene here evolved a lot and has gotten away from a lot of that stuff. I mean, the zoo bombers are basically don’t exist, the Sprockettes, basically not around anymore, pedal Palooza is going strong, but many of these groups have sort of faded out. A lot of people are married now and have jobs and you know, moved away or moved to houses right. A lot of the people that powered a lot of these early groups, it was definitely a cultural phase. So and that was part of it is so things change so much in the bike culture and advocacy scene has evolved considerably. So it was weird for me as being someone who’s documenting all these groups and documenting all this interesting stuff. And it really in some ways really powered a lot of what made Bike Portland I think special was covering showing photos of things on bikes that people never really seen. And then once those things evolved and went away well it was kind of like well then what does bikeportland do then you know, how does it continue to evolve? So we can get on to this next one? I jumped the gun there though.

Carlton Reid 29:23
Well, I kind of want I want to I want to keep to this topic about the kind of the culture or and you’re right there’s it’s very broad culture. It’s not just the pedal Palooza or the Zoobombers is up there is that the critical mass and there is the cargo bike culture. Yeah, I know that. But anybody from the outside, say in Europe, who is into bikes and and perhaps has come across bikeportland as one of the major advocacy, stroke, blog, news, whatever

Carlton Reid 29:54
place to go to see will assume that if they landed in Portland, it’ll be like Amsterdam.

Carlton Reid 30:00
And that every single person, you know, every second person at least, will be on a bicycle. Yet it’s not like that. So tell us about the actual mode share of cycling in Portland?

Jonathan Maus 30:13
Yeah, it’s definitely not not like that at all. I think there was a time between 2005 and 2008, where we had our biggest increases in bicycling mode share. And people should know that for an American city, we’re number one, in terms of mode. Sure, we’ve definitely plateaued, we’ve even lost a little bit. But in terms of big, you know, relatively big, I think we’re one of the top 20 cities in terms of size courses, college towns, where people bike more, but I’m talking, you know, real major metropolitan cities in America, the more people bike to work according to the official data than any other city.

Jonathan Maus 30:48
But it’s America, and that that number means that you’re only at six or 7%, which is really sad, right? When you compare it to the 35% or so in real cycling cities, like Amsterdam, Copenhagen. So yeah, it doesn’t feel like that when you get here, there are streets and places in the morning peak in the afternoon peak after work, that you could see a lot of traffic. But of course, now we don’t even have those commuting peaks because of what happened with COVID. And everybody’s travel patterns are so much different. Um, yeah. So, you know, there was a moment when there was a lot of optimism, and I think that’s part of the Portland biking story. It’s certainly part of the bikeportland story is the first several years of this site when I was doing all these things, and posting all these stuff. And ite just felt like there was this cultural moment, that was super exciting. I think I felt like we would get there, I felt like we were on our way to having 30% mode share. I mean, it was just a foregone conclusion, in my mind. I mean, there was such optimism, I had such confidence. We had someone who was in the mayor’s office, who was a great bike champion, someone who I knew really well, and we did stuff with when the as they were coming up through the ranks, and they got elected mayor in 2008. And we thought, I mean, I thought and I think I sort of have always sort of reflected a lot of the community’s you know, feelings, and in a way, which is, it’s on like, we’re going to get there, we’re going to get 20% 30%. And then we’re gonna have something even more special than Copenhagen, and Amsterdam, because, you know, over there, they like to say, oh, biking is just like a vacuum cleaner. Everybody has one. And I always think that’s just super boring. You know, it’s too bad for them. They don’t have any creative, fun culture, they don’t celebrate cycling. And my thing was always, you know, Portland’s going to have both, we’re going to have the wonderful cultural celebrations of cycling and the fun around it, and all the community around it. And we’re going to have the mode split, to match those other places where you do leave your house and everybody’s on a bike. Unfortunately, it didn’t go that way. The culture has to a large degree has, you know, that moment is over. Our trajectory on mode split is certainly plateaued, if not, you know, stagnated plateaued and is dipped a little bit. So, you know, we find ourself in 2021 in a much different place than I would have expected if you talk to me in 2010.

Carlton Reid 32:57
Hmm, you talked about the 1970s and the 1980s. And carrying through into the 2000s,

Carlton Reid 33:05
for how bikeportland became or sorry, how Portland became a city that could then have a publication such as bike portland. But in my book, Bike Boom, I did talk about how there was you can almost go back to the 1880s 1890s. And and when the streets were first laid down in Portland, which, which is also a factor. So Portland is different to many other American cities because of its street structure.

Jonathan Maus 33:38
So right. Yeah, there are there, there are a lot of factors in that. And that’s true, that one of the coolest things about Portland is this map that I have in my kitchen, I’ve got a I’ve also got down here in my office. It’s an 1896 map of cycling routes in Portland 1896. Produced by it was printed by a local bike club in 1896. That was, you know, almost two decades, maybe 15 years, at least, before the first car was sold in Portland, we had an established map that lists taverns, and everything, it’s got all the best routes, you know, the street I live on is almost right on that map in 1896, as a biking route. So yeah, and then that, that that same sort of grid, you know, was was further sort of, like, you know, solidified with the fact that we had a really strong streetcar network later than a lot of other cities did. And we never broke that grid. We’ve had a boundary around this city, in terms of how growth can happen. So a lot of the same progressive transportation stuff I talked about earlier. We also had very progressive land use policies and development policies. Something people around here is very, very proud of. And that meant, yes, that we had, for a long time, we had a grid of streets, relatively small blocks, you know, that means when I say a grid of streets, I mean you can get on a street and know it’s going to go across town without having to jog all around. So those things definitely helped. Helped or factored in to

Jonathan Maus 35:00
Making us sort of more of a bike city.

Jonathan Maus 35:04
So

Carlton Reid 35:07
yesterday, we had the IPCC

Carlton Reid 35:10
climate change report,

Carlton Reid 35:13
which has got to be heeded, one would hope, by world leaders. So you may have

Carlton Reid 35:23
thought that you’re not going to get that mode share till recently, but maybe with that report with Cop26, in Glasgow in November, with the world actually finally waking up to the fact that we have got to get rid of fossil fuel technology, electric cars, even if they came on stream, you know, in the next 20 to 30 years, and even if everybody went on to getting electric cars, which we know is pretty much a pipe dream anyway. But even if that didn’t happen, it still wouldn’t solve stuff. So we have got to change the way because we know transport is one of the you know, at least 25% of emissions is transport. And an awful lot of that is road transport. So are you now maybe more optimistic after news like yesterday that something could change? Or do you think people will absolutely bed down and the mode shares you’ve got now are pretty much the mode shares you’re gonna have in 20 years time?

Jonathan Maus 36:19
Yeah, I mean, it’s a mix, I am still optimistic that our mode change can tick back up, and we can, you know, kind of get back to that trajectory that I was so excited about back in the, you know, 2008, 2010 era. Absolutely, if I, if I wasn’t optimistic, it would be hard to continue doing bikeportland have gotta hold out some hope that we can get there. You know, and that gets back to part of the cultural mill you sort of Portland in Portlanders, is that there, there is a tremendous, deep will of activism here in people that, you know, don’t necessarily tune out in situations like this, but they turn out, they go out into the street, they form groups, they join activists in organisations and stuff like that. So I think the climate report is going to hit everybody, you know, everybody’s going to be solid for a few days here and figure out what they’re going to do. But I think ultimately, it’s going to, it’s going to definitely increase urgency of the pressure on local leaders to do stuff. And we’re getting close there. I think, you know, unfortunately, Portland has, in a lot of ways forgotten about cycling, it’s kind of a big thing that’s happened for the last decade, for various reasons, that, you know, the whole conversation around why Portland is sort of forgotten about cycling. But I think you know, it’s going to come back, you can’t keep it down. Cycling is it’s everybody has a bike in their garage here. They’re just waiting to use it, they’re waiting to dust it off and be given the chance to do it in a safe way, in a convenient way. And that’s not that’s not going to change, those bikes aren’t going to vanish. So people love doing love biking here, it’s always been a bike city, and always will be. But it’s going to take some shifts, right, we’re gonna have to not just keep striping, you know, unpainted unprotected bike lanes, while we continue to make driving as easy as it is and easier. We’ve got to actually, you know, do more stuff to discourage driving, which I think the city is doing and the region’s doing, they’re just not doing it fast enough. I think that’s the big new tension is the pace of change. You know, if I’m a politician, I could list off a tonne of things that I’m doing on to to make transport, you know, burn less emissions, a huge, long list, that would sound great. Unfortunately, it’s not enough, right. So it’s about pace of change, and activists and people on the ground want it to happen a lot faster than any politician I’ve seen, really has been willing to stand up and, you know, deem it so, so that

Carlton Reid 38:42
Hold that thought, if you’re if if I was gonna make you, the transport Commissioner, whatever the role would be that would knock heads together and would change. You know, somehow I was able to just know, maybe President Biden comes along and says right cities, you’re going to have to appoint

Carlton Reid 39:00
really good, green minded transport commissioners next week. And you amazingly, were freed because of what the things we’re going to talk about soon. To become that transport Commissioner, you weren’t able to do stuff you were able to boost bikeshare important. How would you do it? Give me your one, 5, 10 year plans, please?

Jonathan Maus 39:24
Well, I think I mean, there’s a lot of things. I mean, you know, there’s got to be a way to sort of up the speed with which we do projects we’ve already agreed to. If you’re talking about one year, five year 10 year, you know, we’ve got a lot the city has a lot of great projects in the pipeline that just are taking too long to get out onto the street for various reasons. And I think by political fiat, someone should be able to stand up and say, okay, whatever paperwork, you know, being problematic, whatever permitting is being problematic. We need to up the urgency on this new bike path or on this new road redesign because of climate change because this is urgent because it’s an emergency. So right there. You

Jonathan Maus 40:00
You could quit, you could speed up a lot of things were already doing. I mean, the other big thing is, you know, stop waiting for super expensive big capital projects and just do quicker things with, you know, concrete barricades. And you can easily go out, what I would do is just do an audit of the central city, let’s say and some of the all the different town centre notes. So even out further away from the central city, audit, the bigger streets, everywhere, we don’t need the excess capacity for driving, of which there are dozens and hundreds of lane miles of just streets that we allow people to drive in that become de facto no go zones, if you’re on a bike, because you’re afraid, you could just stick those into a database, spit out a report. And then you go over to those streets, and you’ve got 1000s of concrete barriers, and you just start, start laying them out and you create mobility lanes, we have to get away from thinking of bike lanes, and, you know, transit, we need to make mobility lanes, in addition to transit lanes, but let’s say mobility lanes, where it’s people walking, it’s it’s scooters, and any other electric device that’s out there. Hoverboards, you know, one wheels, you know, self balancing, unicycles, electric bikes, bikes, there are so many new vehicle types that are just waiting to be used, that aren’t bikes and aren’t walking in our cars, we need to find space, so you you cordoned off a bunch of lane miles of road all around the city, with with concrete barriers, again, that’s a central right now the city is still painting, they’re still painting bike lanes with no protection, that those are useless, people will not use those. And or they put out plastic posts, which are almost useless, and people run into them. And they’re doing, they don’t look nice. And those don’t inspire people either. What inspires people is concrete, you need actual physical barriers. So if we created the whole network of those, and we were strategic about connecting residential areas to destination areas, you would see a massive amount of people get out and start riding. And once people start riding and walking and using their scooters, then you can just basically do whatever you want, because you have this sort of constituencies there. And then the politics changes, right, then you have a lot of people who are worried about taking space away from drivers, all that goes away. And we just we haven’t done those things. And I’m convinced if we even did one of them, if we did one physically protected, really convenient direct route from a major residential area to a major work and destination area, it would, it would just make advocating for the stuff so much easier, because I can guarantee that it would be flooded with people that weren’t driving, it would give everybody something to look at point to and say, See, that’s what we’ve been yelling and screaming about all these years. And that you the city have been so timid and so afraid to do for a long list of reasons, oh, your engineer sake, it doesn’t work. Oh, the drivers will be mad. Oh, the business associations were all these things, all those who melt away? And people go, Oh, I’m absolutely assured of that. And it’s frustrating that, you know that that still hasn’t happened. I mean, a lot of times, you know, I’m definitely I’m definitely a journalist and a media person first and foremost. But the every time I talk about this, I get so frustrated. And I just think Gosh, what maybe I should just go full, full bore into, you know, joining an advocacy crew for something because it makes me so mad. But I also think it’s important to have someone independent and have media so that so so that’s where I am.

Carlton Reid 40:12
Mmm, and let’s get on to that. But first of all, let’s go across to David, who will talk about our show sponsor, take it away, David.

David Bernstein 43:21
Hey, Carlton, thanks so much. And it’s it’s always my pleasure to talk about our advertiser. This is a longtime loyal advertiser, you all know who I’m talking about. It’s Jenson USA at Jensonusa.com/thespokesmen. I’ve been telling you for years now years, that Jenson is the place where you can get a great selection of every kind of product that you need for your cycling lifestyle at amazing prices, and what really sets them apart. Because of course, there’s lots of online retailers out there. But what really sets them apart is they’re on believable support. When you call and you’ve got a question about something, you’ll end up talking to one of their gear advisors, and these are cyclists. I’ve been there I’ve seen it. These are folks who who ride their bikes to and from work. These are folks who ride at lunch who go out on group rides after work because they just enjoy cycling so much. And and so you know that when you call, you’ll be talking to somebody who has knowledge of the products that you’re calling about. If you’re looking for a new bike, whether it’s a mountain bike, a road bike, a gravel bike, a fat bike, what are you looking for? Go ahead and check them out. Jenson USA, they are the place where you will find everything you need for your cycling lifestyle. It’s Jensonusa.com/thespokesmen. We thank them so much for their support. And we thank you for supporting Jenson USA. All right, Carlton, let’s get back to the show.

Carlton Reid 44:46
Thanks, David. And we are back with Jonathan Maus, and Jonathan is now going to talk about I’m gonna ask him about the good news that he told his his newsletter recipients last week.

Carlton Reid 45:00
So Jonathan you’ve had an investment.

Jonathan Maus 45:02
Okay, yeah, 16 years in, and I’ve got my first seed funding. So funny. But yeah, so I got, I guess I basically sold part of bikeportland. So through all these years, I basically made this thing survive with smoke and mirrors, it’s never really afforded me the ability to pay myself much at all, or, you know, do any of the stuff like have retirement or any kind of health insurance or that sort of thing. So, finally, you know, I had someone in the community step up after I made a mention of an enewsletter, about how I wanted to invest in some new things to do video and other other things, but I couldn’t afford the equipment. So somebody long story short, stepped up and said, hey, how much do you How much do you need, and this is a wonderful person, that community who wants to support media that they think is pushing for the stuff they believe in, in this case, the person is, you know, really, like, like we said before, wants to, wants to take that, that that line up of, you know, fighting climate change, and getting more people to bike and, and all that stuff. So this person wanted to invest in by Portland, because, hey, they know that operations like like bikeportland, basically can’t survive otherwise. And it’s true. You know, without this investor,

Jonathan Maus 46:14
I don’t know if I would even be talking to you today. I mean, it gets, in some ways, it gets better and more exciting and easier to keep going every year, because you’ve been around so long. But in but in other ways, and other real sort of real life ways. It became harder and harder for me to justify, basically my life’s work without, without enough compensation, without enough financial security, and without enough ability to build it into what I want to build it to. I mean, when I was going back and forth with my investor, all he was doing was talking about things I wanted to do for the site. And at one point, I remember, you know, I think you mentioned something and basically was kind of trying to needle me a little bit and say, I think there’s something else here. And I and I was honest, and said, there is something else there. And that’s the fact that you know, I need to get a raise, and I need to make sure that my family can can breathe a little easier, and that my wife doesn’t have to be, you know, wondering what the hell I’m doing all the time, you know, devoting so much of my life to this to this work. So that’s part of it, too. And so now it’s up. Now that’s the fun part, fun and hard part had sort of a honeymoon of being excited about it. That’s, that’s already blown over. I’m actually now I’m in the phase of really trying to build and trying to do right, by that investment and take Bike Portland sort of to its next next chapters.

Carlton Reid 47:35
So that investor is Mike Perham.

Jonathan Maus 47:39
Yeah, so So. Yeah.

Carlton Reid 47:41
So he’s made his money from software development. And I looked on it on Twitter, you’ve got called Sidekick means the things I don’t know about, but I’m sure people who are into into certain types of software know what Sidekick is, I think he was saying he’s just got his 100 millionth download. Yeah. So he’s, he’s was he he appears to be from his life profile. He appears to be like a transportation cyclist. Yeah. So he’s, he was basically a reader of yours?

Jonathan Maus 48:08
Yeah, Mike’s been a reader for a while he’s, he’s funded the site in the past, you know, he would, he was he was a person who I kind of knew from Twitter, and I just seen his name and email or two. And then he would, he would send a cheque in just randomly out of the blue, you know, pretty sizable cheque. And I always do a double take and be like, wow, this Mike guy really loves the site. This is fantastic. Let me send them, you send them a postcard say thank you.

Jonathan Maus 48:30
And so we really, you know, we really aligned. I mean, I wouldn’t, I wouldn’t work with just any investor, for sure. And but you know, Mike, he was just sort of perfect. I mean, we really aligned. He’s an open source software person, he, he never got into the software biz to make a tonne of money. He did it because he loved it. And he wanted to help people do things. And it just so happens that, you know, some of the software he wrote was very, very useful to a number of people. And it’s been it’s valuable. So there you go, he made enough money now where he wants to help help the things that he that he loves. And yeah, I’ll, I’ll never forget when he just said to me, you know, he knew he knows that. He knows what Bike Portland is going through. He’s also a newsie. He’s a news junkie. And he understands that, you know, for instance, in America, well, even even where you live, Carlton, there are a lot of people that fund the media. And depending on who has the most money, a lot of times that media is going to be stronger, it’s going to be able to spread its message more in America, we have a huge problem with that, you know, disinformation and media that’s very partisan. And Mike intentionally wanted to put money into media for that reason, because he knows without without his help, bikeportland couldn’t survive, because there’s just no model for for what bikeportland does. It doesn’t make sense financially. And I’ve I’ve certainly felt that that’s one of the reasons why I was getting to a point of very high stress because all of our advertising is gone. You know, that that’s all goes to Mark Zuckerberg and Facebook or or, you know, wherever local businesses are putting their money these days, they’re not spending money on bikeportland like they used to, and so we’ve had to rely on

Jonathan Maus 50:00
individuales subscribers, which is great. But that’s if you want to build a business. And you don’t have the ability to have 1000s and 1000s and 1000s of subscribers, which is kind of a chicken and egg. I mean, people want to see really great content and really, really amazing things from the media provider in order for them to subscribe, but you can’t create that stuff unless you have a lot of money to have reporters. And, you know, so it’s chicken and egg. So, you know, I couldn’t rely just on our great subscribers. So something had to give and take it was Mike, it was Mike. Mike had to get so yeah.

Carlton Reid 50:30
Is Mike hands on or hands off?

Jonathan Maus 50:32
Mike is hands off Absolutely. You know, we we talked, we talked really carefully about that. He he he doesn’t have any, there’s no return technically, right that he has to get, he does own a share of the bike of the pedal town media stuff, which is our parent company, he does own a share of the company. But there’s no sort of like, you know, number that he has to get back technically, in order to you know, where he’s going to pull out kind of thing. So

Jonathan Maus 50:59
he wants to see change happen. He trusts me, because he knows Bike Portland, and he knows what I’ve been putting into it all these years. And we’re just gonna have to see, you know, where that goes to see does he re up. And you know, the next when the year comes up, I’ve already had a conversation with another investor that you know, Mike and I’ve talked about, so someone else after they saw the news about the bikeportland getting an equity investment, someone else in the community stepped up and said, Hey, I’m interested. So I’ve been talking to that person. So it’s, it’s a different, it’s a different era for bikeportland. Now I’m trying to, I’m talking to people to help with the site and do different things. I’ve hired someone to do to do some stuff. And I’ve got a freelance budget. And I’ve upped our game in some other ways. And it’s just going to be a continuation of that now, including the site redesign, despite Yes,

Jonathan Maus 51:48
although, that was another person who was a bit nervous, I probably was a really great web web person who’s who’s does all my tech stuff in my WordPress design. And I was able to email him and say, Hey, you don’t have to worry about the big upgrade and redesign now because we’re good for it.

Jonathan Maus 52:03
And then tell us about the hires than that you’ve made. So because it’s pretty I mean, when I was, you can hear my dog. Sorry, When, when, when I was last in Portland you had Michael was doing, like, reporting for you. So have you got somebody like Michael?

Carlton Reid 52:19
Not really, I have a different person. There’s nobody really like Michael, he’s moved on. Now. That’s gonna be the next person I’m going to be looking for. But what I’ve done is I’ve hired someone named Maritza Arango. She’s really fantastic. The first person I ended up hiring was someone to do like events. So events editor is the position and it’s someone who is, you know, making sure our calendar, our events calendar is full with all the penalties, events, and all the other things that are going on. Because I think a Community Calendar is a real value add that, like Portland can provide. This is a calendar that has, you know, everything on and not just bike rides, but advocacy meetings and everything. So that’s one of her main tasks. But Maritza has also been doing like some social media stuff, and she’s helping me with some of the design things. So yeah, I’m just trying to hire you know, smart people that can that can add value to the site and take some load off me and thinking about everything and having to do everything on my own. But the next hire, I think the big one that’s really going to change the game is going to be more of like an editor position, someone who can be a reporter who knows the issue pretty well, who can go out, get a story, talk to people, you know, do do real reporting. I mean, that’s, that’s always been sort of the bread and butter in some ways of bikeportland is that we can actually do real reporting, that that compares that and competes and compares with the local, the other local media outlets, you know, for our topic for these mobility, and transportation topics. So, you know, when I can find someone like that, if I can find someone like that, that’s going to be huge, because that takes as you know, doing reporting, and doing it right and meeting people’s expectations, which after 16 years are really, really high, Bike Portland really can’t make mistakes. And Bike Portland, you know, people just expect a certain depth, but it’s increasingly difficult to deliver on that depth. If it’s just me, because you know, my, I have a million other things, I need to do that with the site and managing things. So the ability to you know, talk to five sources for an article and, and take a day or two to write something which you know, for most reporters, they’ll take a week probably to do a story if not longer, but my average is probably an hour or two. So that doesn’t really, that doesn’t really work. When when you have the committee looking at you saying, Hey, we really want to, you know, change the narrative, we need you to hold this group accountable. And this agency accountable, that takes work and it’s going to take finding someone and paying them a good rate to keep them around. So once Lincoln have someone like that, it’s going to really, really up our game and change things a lot.

Carlton Reid 54:35
So when you’re talking about some of the things that you think you were doing there, I was thinking like the UK context, and that is we’ve got like, advocacy organisations like in Cambridge cycling campaign, for instance, would be the second biggest campaigning org in the UK and then you’ve got the London cycling campaign again. So it’s all of the things that you’re doing will be coalesced

Carlton Reid 55:00
To bodies with with a reasonable number of volunteers for a start, and then paid staff members, both those organisations have got paid staff members. And it’s like an advocate. They don’t need a Jonathan Maus to hold them together. You know, they they kind of exist above and beyond, you know, a person. So is that something that you think

Carlton Reid 55:29
bikeportland can grow into?

Carlton Reid 55:30
I’m not saying for any second that you’re going to be disappearing, and going away, but just is that written is it needs if this is going to continue in 50 years time? It needs to be not just you?

Jonathan Maus 55:43
Yeah, absolutely. I mean, I definitely see that that’s what I want to for not just reasons of my own, you know, mental and physical health, but, um, because of who I am, I mean, I’m a white middle aged homeowner, got, you know, I’m just like this classic person who has sort of, you know, controlled and handled things for a long time. And that is really limiting. That puts up some red flags for me in terms of like, what’s like Portland’s perspective? How do we make decisions about what we cover and how we cover? And that’s limiting? So that’s another big reason why I do actually want to not be as involved. And yeah, it would be great if I could, you know, right now I have my eyes really on you’re 20. I’ve always, I’ve always been this way I was I was really looking forward to your 10. We had a big party, it was a real momentous thing. We launched I think we launched our subscription programme at 10. I forgetting now. But anyway, we all have always had these milestones and 10 was a huge one for me, we got there and we push through 15 was not quite as exciting just because it’s not as round of a number. But the 20 year mark is going to be or I should say, 2020, you know, the 20 year mark of doing this, which would be I guess, 2025. So your 20 is going to be a big thing for me. And I’m really already looking at that as saying, okay, that’s when everything is going to be in the vision that I have right now in terms of what bikeportland is, and I hope by that time, I’m definitely just like, you know, this old codger in the background, who’s, you know, maybe writing an opinion every now and again, or blasting some agency, but I’d love to just see it, you know, being great and happening, you know, without me at that point.

Carlton Reid 57:11
Like a Mark Sani type figure, if anybody who doesn’t know Mark Sani, he’s like the guy that co founded bicycle retailer, the trade magazine in the US, and now just write a grumpy old column in the back

Jonathan Maus 57:22
or do something else. I mean, there’s so many other things to do, you know, I’ve got I’ve got my kids and my family and stuff. I’ve never just have not given enough attention to compare to this this work. So you know, that’s another that’s another big part of it. I’ll have probably grandkids by then. So.

Carlton Reid 57:37
So in year 20, which is four years away, is that right? Yeah. How old would you be?

Jonathan Maus 57:45
Oh, let’s see. I’d be 50 years old.

Carlton Reid 57:48
Oh, that’s a big milestone. So that’s like a 50. And a.

Jonathan Maus 57:52
Yeah,

Carlton Reid 57:53
okay. Yeah, I can I can see why.

Jonathan Maus 57:55

  1. Yeah, it just hit me as I said that, too. So shoot, I’ve got I’ve got for four years now to really get this thing dialled in. So the clock is ticking.

Carlton Reid 58:06
That’s cool. So tell us about apart from the hire that you made, and maybe the changes cuz you’ve got a podcast now. So your your competition all of a sudden. So tell us about the podcast? what’s what’s going to be on the podcast? How often is going to come out? What are you doing?

Jonathan Maus 58:24
Yeah, so the Bike Portland podcast, we actually had one back in, I believe, is 2015 2016, you know, couple dozen episodes. When I had Michael Anderson and Lillian Karabaic, another friend was producing it. For us. It was It was great. I thought we had a good podcast, but they moved on. And kind of the story bikeportland is I didn’t have sort of the money and the ability to keep them around and sort of pay them. So they moved on to doing other great things. And I just had to let the podcast just, you know, phase out. So here I am trying to restarting it. So last month, I restarted it back on my own. And in the meantime, of course, there’s lots of new tools. And the sort of delivery methods of podcasts have gotten a lot easier and better. And everybody’s doing it, of course now. So I relaunched it. And it’s been really great. I’m starting out by just interviewing folks in the community that I think are interesting, or have something important that needs to be shared. But that’s not where I see it going. I’d like to say do it much more often. I’d love to do it once a week. At this point, I’m probably maybe twice a month, hopefully. But what I want to see it evolve into is more of a news oriented podcast and less of a just interview podcast. And again, I don’t see myself as necessarily having to be the host. I’ve already talked to Maritza. She may do one. She’s from Bogota. She’s a native Spanish speaker. So I was hoping that she could maybe interview someone in Spanish. So it’s open to anybody that works for bikeportland. So it won’t always be me doing interviews. I kind of started with that just because it was comfortable and sort of easy for me to just talk to people and record it. But this news podcast is something I’ve really been thinking about a lot in terms of a vision where I want to share original audio, think of it like, I don’t know if you watch I mean, it’s more not necessarily a BBC style, more of like more of one of the cable news shows and in America like maybe Rachel Maddow

Jonathan Maus 1:00:00
Or something where, let’s say I would do an intro, but then I would share audio of like a local press conference or other local newsmaker saying something in a meeting meeting. And then I could, you know, comment, comment on that, and then maybe bring in a guest of recent news, and we would talk about that. So it’d be something that was definitely more relevant in terms of its timeliness, like something that happened a day or two, before we could record something, and the podcast would be more of a news podcast with no more analysis is something that just happened, that to me would be really the ultimate dream. And, and I think that really reflects kind of like some of my visions for bikeportland. In general, I mean, right now, with the amount of tools and how easy they are to use, and just the sort of digital publishing, you know, continuing revolution, all these 15 years, it’s so exciting, because I don’t think it would be that difficult for bikeportland to do, you know, live reporting, you know, remote broadcasts from places or, or even just, you know, turning around news stories and doing video of them. I mean, all that stuff’s really not that far away, it’s pretty close for even an outfit like bikeportland, with our extremely limited budget to do, once you have sort of that minimal equipment buy in, and you got enough skilled people to do it. I mean, you know, with Instagram, live, Facebook Live, right, all these different places to, you know, use our YouTube channel has about, you know, I think around four or 500 subscribers now. So that’s another channel for us, we can put that stuff out there, you know. So that’s what’s exciting to me right now about Bike Portland is that we’ve spent 16 years building all these different platforms. And now there’s the equipment and sort of ease of producing this kind of content, I think is improved so much. And it’s so exciting. Now, we seem to go out there and get the news and figure out how to package it in a way that’s really interesting and compelling and different, and sort of continues to like meet and exceed what people expect from bikeportland. If we do that, I think it can be a super exciting next couple of years.

Carlton Reid 1:01:48
And one of the strengths you’ve always had has been your fantastic photography. So I’ve always been impressed by the photographs you have on your site, and not just the photographs, but also like the galleries of photographs, you’re not just having one, you know, killer photograph, you can then dig down and get loads of photographs.

Jonathan Maus 1:02:05
I appreciate that. Thanks. Um, I mean that that was an intentional thing. I mean, I realised from an early, early, early time, and by Portland, that photographs was something that I can compete on, right, my Portland could actually compete with anyone on photography, I won’t say anyone sorry. I, you know, Reuters, and, you know, AP photographs and war zones, obviously. I mean, I’m still like, you know, sort of an amateur. But for the most part on the topic that we were, that we cared about in the community that bikeportland covers, we had images that impressed people and excited people. And I knew because I’ve been on the internet a very long time, and I understand how the internet works. If you do that kind of content, you have to impress people, people have to look at your stuff and go, Oh, that’s, that’s better. And I know that that’s different. That’s no one’s doing that. And no one was doing the type of photography of bike culture that bikeportland was doing when we first started doing it, right. So that was like an intentional thing that I realised, wow, this is how we can sort of stand and get people’s respect, and have people consider us as a real authoritative, you know, place for news. And that’s Yeah, now I’m trying to basically replicate what I did with still photographs I’m trying to do in audio content, whether it’s a podcast or otherwise, I’m trying to do that with video I’m trying to make, you know, news videos and other videos are helpful to the same level that we did our photographs so that people are impressed by them. And I think, you know, if, if I was able to do that, it’s gonna be pretty fantastic. We’re gonna keep people around. And as you know, the competitive environment online is extreme. It’s nothing like it was when I started when bikeportland started, we were really the only game in town on this topic. I mean, if you want to cool pictures of bike culture, and bike news and stuff, like be counted by Portland, that’s also why a lot of businesses gave us money to advertise, which they don’t know. And the competitive environments a lot different. Now everybody’s got their, you know, social media feeds with a lot of great content. So you’ve really got to, you’ve really got to bring it and that was kind of part of my pitch to to my to any investor, including Mike was like, Hey, you know, we’re competing with people’s established social media networks, where they’re seeing amazing videos and photographs from all their friends. How are we going to differentiate and add value to the community? If we don’t have great equipment, great reporters, super smart people on the cutting edge of what’s going on, we’re gonna have to deliver that to keep people around. And, you know, by pointless nothing if there’s no people around. So that’s what we do.

Carlton Reid 1:04:23
Jonathan, that’s been fascinating. Thanks very much. At this point in the show, I normally say, you know, where can people get in touch with you? What what’s, you know, websites, and we’ve been talking about that throughout the show. Is there anything where we could we could I mean, maybe your personal because you’re on Twitter as in your personal capacity as well as bikeportland. Yeah, so yeah, so this gives a bit give us a few places where they can get get your stuff.

Jonathan Maus 1:04:49
Well, people can most of the most personal stuff I do is on I was on twitter at @Jonathan_mas. So Jonathan underscore maus on Twitter is a good place

Jonathan Maus 1:05:00
to find some of my my stuff and it’s not personal, I don’t do a lot of dogs and family stuff. I do kind of keep it to the topic even on there. So I don’t do a lot of personal stuff online. I don’t do really Facebook or Instagram much personally because I don’t know it’s kind of like the cobbler, you know, has the worst cobblers family has the worst shoes, you know, like I’m on line all day. And so I don’t feel like doing that on my personal level.

Jonathan Maus 1:05:22
That’s the way to find me.

Carlton Reid 1:05:25
Thanks to Jonathan Maus there. And thanks to you for listening to the Spokesmen cycling podcast, show notes and more can be found on the-spokesmen.com. Our next show is a half hour chat with the founders of the upscale LeBlanq joy rides. That will be with you next week. But meanwhile, get out and ride

August 1, 2021 / / Blog

1st August 2021

The Spokesmen Cycling Podcast

EPISODE 278: Genetically redundant at 40: The Midlife Cyclist with Phil Cavell

SPONSOR: Jenson USA

HOST: Carlton Reid

GUEST: Phil Cavell

TOPICS: Talking with Cyclefit’s Phil Cavell, author of “The Midlife Cyclist.”

LINKS:

“The Midlife Cyclist,” by Phil Cavell.

TRANSCRIPT:

Carlton Reid 0:14
Welcome to Episode 278 of the spokesmen cycling podcast. This show was engineered on Sunday, 1st August 2021.

David Bernstein 0:24
The Spokesmen cycling roundtable podcast is brought to you by Jenson USA, where you’ll always find a great selection of products at amazing prices with unparalleled customer service. For more information, just go to Jensonusa.com/thespokesmen. Hey everybody, it’s David from the Fredcast cycling podcast at www.Fredcast.com. I’m one of the hosts and producers of the Spokesmen cycling roundtable podcast. For shownotes links and all sorts of other information please visit our website at www.the- spokesmen.com. And now, here are the spokesmen.

Carlton Reid 1:09
Hi there I’m Carlton Reid and welcome to today’s episode of the Spokesmen Cycling podcast brought to you in association with Jenson USA. Today’s show is a chat with Cyclefit’s co-founder Phil Cavell. We talk at length about his new and rather excellent book, the Midlife Cyclist. What’s it about? Grow old. Get fast. Don’t die, says a snappy line on the back cover. Now, I’m definitely midlife — the book defines that as plus-40 by the way — but I’m by no means an athlete so the book’s not aimed directly at me but I still discovered loads, including why pedalling circles – that’s often known by the French word souplesse — is cycling’s version of the flat earth theory. Here’s our chat.

Carlton Reid 2:15
I have got two pages of questions to ask you. Normally I don’t I kind of do free flowing stuff, I just do stuff off the top of my head. And but your book was fascinating. And I have made copious notes that i i would admit, I did get two books in the post very kindly, and one I have absolutely slaughtered with blue ink, which is terrible of me to mark a book. But it was fascinating and and we will get onto your book in a second because this is what we want to talk about stuff today. But before we do any of that, I just wanna ask you a bit about you and where you’ve you’ve come from so before we get to your your absolute expertise, let’s go backwards. And if it’s okay with you, when when we go through the chronology, before we even getting into your book, I would quite like to go into your crash, your spinal injury, and then from from what it said in the book, or what you read in the book was that was a big impetus for writing the book. So that’s that’s absolutely

Carlton Reid 3:22
something I think we ought to talk about with your permission. But first of all, I think

Carlton Reid 3:29
I would like to ask you about your second name. So are you by any chance related to Edith Cavell who obviously was a famous nurse in the First World War?

Phil Cavell 3:40
Yes, allegedly. According to my father

Carlton Reid 3:46
So, potentially great, great something?

Phil Cavell 3:52
My great great grandfather’s aunt allegedly — I’ve never done the family tree, Carlton.

Phil Cavell 4:01
So I’m qualifying in there but my father was an

Phil Cavell 4:06
honest, decent person. I don’t think he would have misled us. And apparently there’s not many Cavell’s in the country and we’re all related. Apparently

Carlton Reid 4:17
Yes. It’s an unusual name so that’s why I’ve got Smith it’s like well, you may be you are

Carlton Reid 4:24
either, okay. Yes. Yes. Okay. So that’s something I’ve never asked you and I have known you fell for probably the best part of 30 years. And even before so you are known for cycle fit. Okay. People will will will absolutely know Phil Cavell

Carlton Reid 4:41
and your and your partner Julian — Jules — for cycle fit. But I knew you before that. So I knew you. When this is very late zeitgeisty now to have bike parking. That’s, you know, recognised thing. It’s good thing to have bike parking for people to

Carlton Reid 5:00
To protect their bikes, but that’s what you did. Is that how you got into the industry into this fear by doing that Covent Garden bike park?

Phil Cavell 5:09
Yes, at the age of I was 30 and Jules was 29. I was in the music industry before that, and I’m I’d always made an intention to get out in the music industry. By the time I was 30. I was already racing bikes. At that I’m losing I were racing together, we raced all together. And at 28, 29 I got out the music industry, and we started Bike Park, which is very much our baby really. And so we rented this little building around the back of where we are now in Stukely Street and we rented it for a princely sum of £6000 per annum and we converted it with our extremely good friend Guy Andrews who then went on to found the Rouleur magazine empire. At the time Guy was between jobs, we were all between jobs. The three of us converted the space

Phil Cavell 6:11
that we rented in about three months all by hand. And Guy Andrews was the site foreman, he was Captain Manwairing

Phil Cavell 6:20
Also was,

Phil Cavell 6:21
was a bit I think it was a bigger one, the Scottish was always

Phil Cavell 6:25
saying “we’re doomed., Captain” Jules and I was unfamiliar…. And we just converted it ourselves. And then we it was just all was all one of those things that all you thought through all emotion and tension. And then we open seven o’clock in the morning to 11 o’clock at night, seven days a week.

Carlton Reid 6:46
Would it be fair to say it was ahead of its time and it failed?

Phil Cavell 6:50
Well, you know, it’s the other way around, it failed.

Phil Cavell 6:57
Probably ahead of its time.

Phil Cavell 7:01
Remember, because at the time John Smith had just died, the Labour leader, it was all it was, it was your word is right, as I guide it, you know, John Smith died, I think a couple of days before we opened. Labour leader, it was a very strange times coming out of recession early 90s is a bizarre time.

Phil Cavell 7:21
We I mean, I think I think it’s true to say that cycling, we hadn’t thought right way, when or a little wave, you know, lots of careers.

Phil Cavell 7:29
Lots of people cycling around London, but it’s all based on how inexpensive some works rather than how healthy works. And so we report the wrong wave had we done it to 10 years later, when we did the cycle that we probably would have bought the right wave.

Phil Cavell 7:46
I think that’s true to say, having said that, we didn’t

Phil Cavell 7:51
know I had been

Phil Cavell 7:54
on a lifestyle. All we wanted to do was rate up bikes. And you know, it was very much London cycling based so we didn’t need much money. So we kept going for 9, 10 years.

Phil Cavell 8:04
And you know, we kind of got by on repairing bikes, renting bikes, parking, bike parking, but it didn’t make any money.

Phil Cavell 8:15
You know, it was it was great, actually. It was brilliant.

Carlton Reid 8:18
So we will we will organically come onto Cyclefit just when we when we when we go through your books. We don’t need to go from Bikepark to Cyclefit.

Carlton Reid 8:27
right now. Although absolutely, I totally want to. But I’d like to go straight into your book. Phil and I am going to be quoting snuff back to you. I’m going to be going from like page to page to page even going to like a one point I’m going to three page references at once to pick stuff that that you have repeated. And I thought that’s interesting. I’m going to ask Phil about that. So this is called “The Midlife Cyclist, the roadmap for the +40 rider.” And before we go into into the gubbins of it, and I should say the subhead is who wants to the plus for the rider who wants to train hard, ride fast and stay healthy, but you’ve got some absolutely stellar blurbs on here. So on the front, Phil Liggett says an amazing accompanied verb and I have descended behind Phil, he has an unbelievable early good. downhiller, which you do talk about going downhill in your book quite a lot. I always thought about Phil, when you were talking about that. And then you’ve got Fabian Cancellara. Now, I’m assuming and in fact, I’m not assuming because in the book it says so. So Fabian was a client. So you helped him?

Phil Cavell 9:32
Yes, we joined we sort of in-house bike fitters to Trek from 2012 onwards. So we came there probably the same time that we came to in the same time as Fabian actually, and Andy Schleck.

Phil Cavell 9:49
Radio Shack and the team was very much in transition later to become

Phil Cavell 9:55
Trek factory racing, Trek Sega-fredo so we sort of saw it through those transition period.

Phil Cavell 10:00
We all came together in

Phil Cavell 10:03

  1. Yeah. So we were all fresh in the team. And so we we drove out to the first holding camp training camp in Kalk Bay where we were introduced the theme and became a sort of in house bike fitter to the next four years, and Fabien was one of those.

Carlton Reid 10:23
So there are a few pro cyclists in the book, but mainly it’s not really about pro cycling, is it? It’s mainly about

Carlton Reid 10:31
hardcore amateur cyclists. But you know, who pushed themselves perhaps you do talk about this, perhaps they’re, they push themselves a little bit too hard. And then another quote on the book, which then jumped out to me, and I think I did remember that this guy was a cyclist, but I had to kind of google it just to make sure that’s Gary Kemp of Spandau Ballet, who says “I’m determined to grow old gracefully in Lycra. And Phil Cavell has been helping me to do it successfully for years.” So you’ve got a pretty interesting clientele list there.

Phil Cavell 11:01
Yeah, that’s right. Yeah. I mean, Gary, I would have met in our music industry days because a very, very close friend of mine was his agent. And I mean, it’s not one of those separation of lives, we just, you know, we only really met and became friends and professionally acquainted, if you like, when I stepped out the music industry and went into the bike industry. And so yeah, I, he’s always been a client for many years as as as his as his wife.

Phil Cavell 11:32
Yeah, so we’ve helped them by fixing issues and things that come up when you keep a middle aged cyclist on the road. So we don’t call it a riding together as well. And when I think Gary looked phenomenal, and I think he really, he really is, is it I think, for me an exemplar of what cycling and for somebody, if they take it up at the right time and do it properly. Isn’t fantastic.

Phil Cavell 11:56
And there are other other 80s music people who are our clients as well. And it’s like, bewildering how good they look. You know, it really is they look amazing. They, you know, they they’ve aged very gracefully, they’re very slim, very fit, and very strong.

Phil Cavell 12:18
I think Gary is an examplar of that.

Carlton Reid 12:20
So an example of this also for the whole book is the quote right at the bottom of the back cover, and that I love this quote. And that’s so that this is what the whole book is about. Basically, it’s it “Grow old.” Period, full stop. “Get fast.” Lovely. Not for me, and then “Don’t die.” So that’s pretty good thing to live by there Phil?

Phil Cavell 12:43
Do you know I’m so pleased you’ve picked that out.

Phil Cavell 12:46
I love that. And I wanted it on the front. And I said, you know, we will put in the cover in the property as well. I’d like this right on a couple of days, right underneath midlife cycles. I want him to be letters. Gold, right? fast. Okay, fast. And I that’s what I want. You can’t do that. Have I on the cover of the book? If you can, so I didn’t get it on the cover.

Phil Cavell 13:09
That’s my that’s my thing. That’s what I said. That’s my very, very small elevator pitch.

Carlton Reid 13:15
Yes, I can understand that. And the “get die” bit, of course, is chapter three. As you say in our emails, the infamous chapter three, the don’t die chapter, which is long, and detailed and fascinating. And you said it’s like, you know, going down rabbit holes. I don’t think it is I think it’s fantastic. I particularly like the first paragraph, but we’ll get into that when we when we I’m going to I’m slipping, you know, non chronologically around the place at the moment, but we will come kind of like chronologically into the book

Carlton Reid 13:48
as we go through. But I would like to say as as you gave me kindly gave me permission. You said I was allowed to talk or get you to reminisce which which can be painful. So 2011. How did you crash?

Phil Cavell 14:02
I was riding home from work and I I hit a pothole

Phil Cavell 14:10
in front of it. I didn’t see it. It was a bicycle lane.

Phil Cavell 14:15
And it’s really encapsulates some of my other interests of something advocacy that the bike lane wins into a lane bus stop. And the bus stop was kind of like tiled where the cycle track went into the bus stop. There was a pothole where the tiles move. I didn’t see it. It was so sharp. And I ended up somersaulting over my bike and landing pretty much in the bus shelter, and it was one of those beautiful British moments where no one said a word when I lay there panting like a beached dolphon. Eventually I have to kind of say, “excuse me, I’m in a lot of problems

Phil Cavell 14:55
Can anybody please call an ambulance?”

Phil Cavell 14:57
At which point someone said “Yeah, no problem, man.”

Phil Cavell 15:00
They called me an ambulance and the ambulance came.

Phil Cavell 15:03
And

Phil Cavell 15:05
I’d really i’d hurt myself quite badly, although that wasn’t immediately diagnosed at the hospital, but I’d actually fractured my spine in a bad place in a particularly acute and extreme way. And

Phil Cavell 15:20
that’s started a chain of events that culminated in surgery that failed.

Phil Cavell 15:26
surgery that failed and a subsequent infection, and

Phil Cavell 15:31
really just trying to get

Phil Cavell 15:34
back was to resolve

Phil Cavell 15:39
all the time while my spine was getting worse and deteriorating, and the area that was

Phil Cavell 15:48
collapsing on itself, if you like, and then subsequently, so I can cycle through the theory of cycling, I was still working on and off.

Phil Cavell 16:00
I couldn’t find one then after I had more surgery in 2017.

Phil Cavell 16:06
Which was a much more serious nature, but it was what’s called 360 degree surgery. So they go through the front.

Phil Cavell 16:14
And

Phil Cavell 16:16
like, spaces in your spine, and then they go through the back and, join all that with much bigger surgery. But it was spectacularly successful. And really, you know, even though it kind of worked. So I’ve now got big scaffolding poles and

Phil Cavell 16:32
spacers in my spine.

Phil Cavell 16:35
So you know, mobility is not a very, you know, there’s a lot of structure there. Am I going into too much detail now, Carlton?

Carlton Reid 16:42
No, no, no, you’re going to the some of that detail in the book. And so it’s not. So that’s fascinating. Thank you. And we didn’t you didn’t talk about the crash, the crash was, you didn’t even mention how it happened or any of that. So I wanted to dig down into more detail on that. So yeah, that’s that’s that sounds awful. And the fact nobody’s helping you a great deal was sounds awful, too. So it was until page 254, where you mentioned, this was the impetus for writing the book and the fact that you are fixing in your day job, you are fixing broken cyclists. But here you were incredibly broken, and weren’t even riding at this point for a good few years. So that must have been awful for your your mental health.

Phil Cavell 17:24
I think you’d probably look in retrospect, I think it was often Yes, I think it was I didn’t acknowledge it at the time. And

Phil Cavell 17:32
if you ask my wife, she would say, lost seven or eight years, from 2011 to 2017, 2018 when I have this second seizure.

Phil Cavell 17:46
Yes, so I was having to work with cyclists. I’d kind of at that point, to be honest with you, I had written myself off as a cyclist. And my goals were to try and, and live without pain, not to ride a bike again, that was the sort of what that was, those were my immediate goals. And the way I earned my living was by helping cyclists, so you had to be separation to state and there really is not for me anymore. You know, it’s, you know, I can derive a lot of satisfaction from doing my job. Well.

Phil Cavell 18:18
And, and did you know, and I managed to do that. So I managed to sort of function.

Phil Cavell 18:26
My function is to function efficiently my work even though it wasn’t something I could do anymore. It wasn’t something I used to discuss , you know, I feel it was something which I was vaguely embarrassed about really, you know, I was here I felt a little bit fraudulent on occasion, but this is, you know, I was trying to help him do something that I could no longer do anymore.

Carlton Reid 18:48
Thank you for for, for sharing that that’s a must have been both metaphorically and figuratively painful for a number of years, both physically and mentally.

Carlton Reid 19:00
So thank you for writing the book as the impetus for that. Also. Now, I’m not going to I’m going to pick out three quotes and throw them back at you. And I know where you’re coming from, I was a fantastic way of expressing this when I eventually read these quotes out because I’m a bicycle historian. So I’m absolutely cognizant of exactly what you’re, you’re talking about here, but I’m gonna I’m gonna read the quotes and then you can either defend yourself or not. So it’s basically about the the actual thing that we ride each day and and I think a historical thing called “path dependence,” which maybe we can we can we can talk about. So you say that you’ve spent the “better part of your professional life essentially fitting caveman and cavewoman to a Victorian curiosity.” And by that mean, we mean “that our genome is substantially unchanged in 250, 000 years

Carlton Reid 20:01
but a bicycle’s dynamics are only unchanged since the the Boer Wars,” you’re basically saying

Carlton Reid 20:10
we’re not really fitted for these weird Victorian contractions, that’s page 49, you know, I’ll then jump to page 63. So you’re basically dissing bicycles here. But anyway, “modern bicycles are almost identical in architecture, dimension and biomechanical interface to something that was designed around the same time as the Gunfight at the O.K. Corral.” And yeah, you kind of mention it. It is kind of weird that we’re riding these carbon fibre bicycles, that actually, the shapes haven’t changed a huge amount. And then page 202. Phil, “Despite how much we love them, bikes are a Victorian daydream preserved an aspect for well over a century because of a speciation event involving the UCI (union cycliste internationale) path dependence, and a huge dose of nostalgia.” Phil, why do you hate bike so much?

Phil Cavell 21:03
I think I say in a book, Carlton.

Phil Cavell 21:06
It’s good that you picked this up actually.

Phil Cavell 21:10
In the book, The bike is good enough, the design is big enough, the Victorians didn’t get that far wrong. Essentially, what I was saying is that the bicycle in a sense has got stuck in the Victorian era, because it’s failed to revise itself in the same way. And I think the example I use in the book is, you know, I’m staring down at QWERTY keyboard that was designed around the same time, Remington,

Phil Cavell 21:36
by

Phil Cavell 21:38
design around the same time to try and avoid the keys jamming; keys won’t jam any more because we still use a QWERTY keyboard. It’s like a path dependant,

Phil Cavell 21:49
or butterfly effect. We’re now living with the consequences of a failure to revise technology within the way that we interface with it is keyboard, also bicycle. What that means is, certainly with the keyboard, and also the bicycle are the best versions of themselves.

Phil Cavell 22:11
And the answer that almost certainly is no in both cases. The next question is

Phil Cavell 22:16
knowing, you know, because the bicycle is no longer

Phil Cavell 22:21
this version of itself, it’s a nostalgic device that we all love. And no one loves it more than make up and until you know them. It’s really, it’s just not the best version of itself. And the failure to revise it. It’s because of the speciation of and we’ve talked about in the book, where, you know, it’s the opportunity to revise it was kind of was missed.

Phil Cavell 22:44
So, the only reason in the book is one because it’s a lot of science and stuff in it. And now and again, it’s just nice to riff off in a different direction, it’s a bit less challenging. And also to be to add some context, in a lot of people that doesn’t feel great a lot of the time. And that part of the book is is in a sense, saying but that’s okay, you know, you rewrite not feel great some of the time, because, you know, humans didn’t evolve to ride this is our we’ve tried to do is fit something to you, which we think will take the potential into kinetic energy. Is that a rate translation device? No, enough? Of course it is. And because of the heritage and associations over the last 100 years, it’s now romantically, you know, kind of, you know, our DNA, it’s certainly a mine, and that’s fine. But, you know, we shouldn’t run away with the idea that bicycles are a modern, devised and honed over over centuries and decades. That isn’t the case. Cycling dynamics are exactly the same 130 years ago, as it is now, very, very different.

Carlton Reid 24:02
You make a very good point in the book about the UCI, if they had been if the UCI had been in existence in the 1880s, then very possibly, they would have frozen the bicycle at the pennyfarthing and said this is this is it, we you know, we can’t have any more

Carlton Reid 24:21
changes to this, we’ve got to every race on this thing. We can’t have, you know, even kind of even pneumatic tires. And that would have that would have had a path dependence in its own way that would have totally changed many parts of a world history. So kind of good that they didn’t exist. But with the same coronary, you then talk about when they did ban a product so that was when they banned in the 1920s when they banned the Egg recumbent so my question is, do you genuinely think that if the UCI didn’t exist and we’d have been able to design a bicycle in any way

Carlton Reid 24:59
and it could have kind of gone into any direction. Do you think we would all be on recumbents now?

Phil Cavell 25:04
No, that’s not really the point? That’s a good question. Not really the point because it’s not for me to say what would have come after it is only for me to say that nothing came after it. You know, there was an incident in the 20s when the UCI banned the Mochet bike by

Phil Cavell 25:20
that Francis Faure won the Egg record on in the 1920s.

Phil Cavell 25:26
Now it’s not, it’s not for me to say what would have come after, because what that event is, essentially is preserving aspect, what the basic architecture of bicycle is going to be.

Phil Cavell 25:39
I do think Mochet, if you look at Mochet, not much is known about him. But what what, what I would say is that his dream, and I do think he was ahead of his time, was to try and incorporate human power and mechanical power. So you know, the idea that you pedal a bit, and there’s a little electric motor that helps you out, his idea was to revolutionise transport, away from a heavy internal combustion engine, something that was a bit more fitting into a minimalist family life.

Phil Cavell 26:08
And we’ll probably circle right round and come back to that dream at some point, you know, we already kind of our electric filters and E bikes already coming around there, it’s just taken us a lot longer, I would suggest because there was this event froze the designer bicycle.

Phil Cavell 26:25
And it’s only they’re really out of contact with people, you know, not writing something, which is leading or cutting edge, in the sense, you know, of modern computers or, you know, or modern surgical devices, where, you know, maybe you’re designing with a little bit more freedom.

Phil Cavell 26:46
UCI describe what a racing bicycle is. And because competition and racing is so

Phil Cavell 26:53
influential, you can’t deviate from it. So you know, the price that we ride, the architecture is described by racing

Phil Cavell 27:03
formula, like,

Phil Cavell 27:05
and that’s what’s constrains it. Now. What What, what would be if we didn’t have those constraints? I don’t know. I don’t know. I mean, yeah, yeah, I think recumbents have got some legs, like he ran over, he had some great ideas. You wouldn’t necessarily design a device, you spent most of your life in the same position as if you were actually in an office chair.

Carlton Reid 27:30
But isn’t there like,

Carlton Reid 27:33
there are ways of actually making the human body on a bicycle or a wheeled vehicle more efficient. And like the famous one is that the head first, where the person I’m sorry, I don’t know that the name and have to Google it, but is physically lying down forwards. The legs are coming backwards. There’s no being, as you say, in the book, constrained by, you know, this Victorian architecture, you’ve got the full gamut of movement, you’ve got to flex a bit, you’ve got everything there. It’s incredibly powerful. It’s incredibly fast because you’re low to the ground. But who the hell would ride it because your your your your forwards? So is it not the case that yes, the bicycle has absolute imperfections in the way we ride it and the way we’re constrained by riding it. But if it had been literally had been allowed to just explode into all sorts of different flavours, then it might have been some really weird flavours and the fact that we actually consolidated and froze it at what does this actually 95% perfect, let’s just keep it at that actually allowed bicycling to blossom.

Phil Cavell 28:38
I think. I think it probably allowed. Yes, bicycle racing is

Phil Cavell 28:45
it’s a game if you like, you know, it has rules. It’s like, you know, it’s like monopoly has rules and you play by the rules and you have an out winner. It’s like a racing is a game of bicycle is part of that game.

Phil Cavell 28:58
And it’s good enough. You’re talking about the Graeme Obree bike, I mean, Graeme Obree. I think he was probably nearly 50 when you broke the world record of doing something like 50 miles an hour bicycle, you know,

Phil Cavell 29:11
simply by capturing human mechanics, human biomechanics better, and then and then making aerodynamic. So I think you’re right, you know, we’ve got we’ve got this whole culture around science being inherited around. So I think it’s very exciting and very emotional. But we we denied decades and decades and decades of people saying, Well, actually, if we just absolutely re

Phil Cavell 29:35
innovate

Phil Cavell 29:38
no constraints whatsoever. What, that’s what we can deny.

Phil Cavell 29:43
Don’t do that. What would they do that? And so, if, for example, there was an event, a blue ribbon event, which is a Tour de France, and you can design without strain, just doesn’t matter. Here’s the rule rules are you have to use the human body. Other than that, everybody has that.

Phil Cavell 30:00
I mean, and it was big and the prices were huge. And it was, you know, who knows what we will come up with, it wouldn’t be a winner not be on a standard racing bicycle. It wouldn’t even be in the, in the, in the running the bicycle that one wouldn’t look like a modern racing bicycle if that event existed. That’s what you have to think about. How much of that then spilled out into a consumer product? Unknown, Unknown? No, not for me to think about really only saying from a mechanical perspective, there’s a lot more performance efficiency out there. And you know, it’s not for me to design that.

Carlton Reid 30:41
But it did bring us back to bicycles being perfect again, you do then say but you know, despite all of these, these these known problems,

Carlton Reid 30:51
it is the physios friend. So lots of people are actually brought into cycling, despite these these problems. So why is despite these problems, why is bicycling? Why is the bicycle the physios friend?

Phil Cavell 31:06
It’s true? Yeah, that’s true. Because again, it goes back to being good enough.

Phil Cavell 31:13
Had hip surgery or knee surgery or even ankle surgery. And of course, you know, we see a lot of these people because of what we do. The classical, if you if you get it right, can be a primary rehab by certainly the hip patient. And one of the one of the people are using the book, as an example, Nigel, you know, he was he was, you know, he had a very serious hip injury, very, very serious crash, and very, very difficult. third hip, nail going straight down his femur, essentially running back. He was pedalling at cycle fit, he did it ten days after surgery, and I set him up in a rehab position, we weren’t together going forward.

Phil Cavell 31:55
And, you know, he had a good team behind him, not me. And he was fine. He went back to full strength for four months in that in a three month, four month maximum. In that sense, he used the five squares he had both we really had, I think the physios friend thing is , slightly tongue in cheek with it is not as easy as just saying, here’s a bicycle fit on it, and you’ll be fine. If you’ve had hip surgery or hip knee surgery, it does actually be between really fitted.

Phil Cavell 32:26
Yes, it won’t be load bearing, it doesn’t mean it won’t load points adversely, if you don’t get the knee extension angle, right. And the hip angle, right, all those things need to be considered. And we can be the best rehab or, you know, as good as swimming. Unlike swimming, you are interfacing with a machine and all that needs to be considered.

Carlton Reid 32:48
So, Phil, before we go into chapter three, the infamous chapter.

Carlton Reid 32:56
Which

Carlton Reid 32:57
is it the longest, it must be the longest chapter in the book, isn’t it? It must be before we go into chapter three film so that if you’ve got a few minutes in which to compose yourself, and to do maybe there’s two forms of your yoga, which you talk about in the book, and the square breathing, all that kind of stuff, you talk in the book, you This is your chance, because we’re going to go to an ad break. And we will go across to David, take it away, David.

David Bernstein 33:23
Hey, Carlton, thanks so much. And it’s it’s always my pleasure to talk about our advertiser. This is a longtime loyal advertiser, you all know who I’m talking about. It’s Jenson USA at Jensonusa.com/thespokesmen. I’ve been telling you for years now years, that Jenson is the place where you can get a great selection of every kind of product that you need for your cycling lifestyle at amazing prices, and what really sets them apart. Because of course, there’s lots of online retailers out there. But what really sets them apart is they’re on believable support. When you call and you’ve got a question about something, you’ll end up talking to one of their gear advisors, and these are cyclists. I’ve been there I’ve seen it. These are folks who who ride their bikes to and from work. These are folks who ride at lunch who go out on group rides after work because they just enjoy cycling so much. And and so you know that when you call, you’ll be talking to somebody who has knowledge of the products that you’re calling about. If you’re looking for a new bike, whether it’s a mountain bike, a road bike, a gravel bike, a fat bike, what are you looking for? Go ahead and check them out. Jenson USA, they are the place where you will find everything you need for your cycling lifestyle. It’s Jensonusa.com/thespokesmen. We thank them so much for their support. And we thank you for supporting Jenson USA. All right, Carlton, let’s get back to the show.

Carlton Reid 34:48
Thanks David. And we are back with Phil Cavell and we are discussing “The Midlife Cyclist” and instead of what’s on the front cover, I’m going to go to Phil’s favourite quote on the back which would be

Carlton Reid 35:00
On the front, Bloomsbury, please put on the front for the second edition, and that is “Grow old. Get fast. Don’t die.” now that don’t die bit

Carlton Reid 35:10
is kind of leading into the infamous chapter three in Phil’s book and it’s an arguably wonderful title for a chapter. It’s just when I die question mark. Now, I when I was reading the book, I was wondering when these touchy subjects were brought up, and lo and behold, he was a was a whole chapter on it. So despite the fact that Phil is maybe groaning because I think he’s had some feedback on this particular chapter.

Carlton Reid 35:39
But let’s let’s set this up. For the listeners who are all going to rush out and buy your book Phil, but let before they buy the book, and then listen to this.

Carlton Reid 35:48
It basically, you get this bit out of the way? Absolutely, straightaway, as a first paragraph, you’re talking about the risk of cycling. So basically, your risk of dying on a bike by getting killed by one of these or four motorists that we will hear about constantly, is just incredibly slim. It’s like

Carlton Reid 36:10
you got to be pretty unlucky, in effect to die on a bike from from that kind of, of trauma. So what this chapter is all about is not you know, bike lanes not that topic at all. Not they’re not the the dangerisation of cycling topic at all. This is a whole chapter on

Carlton Reid 36:31
how dangerous is it as a midlife cyclist and you can maybe give us a definition of where you you think that starts fail. But how dangerous Is it because there are lots of scare stories out there in the media of, you know, studies that the media, the mass media, the mainstream media, the tabloid press, in effect, have taken kernels of and twisted to basically say you really shouldn’t exercise. You should be a couch potato, because exercise is bad for you. So So take it away on this chapter filled by But first of all, tell us when you say midlife, how old are you talking about?

Phil Cavell 37:07
Yeah, so midlife is the title of the book? It’s a fair question.

Phil Cavell 37:13
Bear in mind that none of us would be even read 35 until probably 140, 150 years ago, and in the ancestral environment, we never made it past 30 or hardly ever vanishingly rare. A midlife, if you were going back 1000 years would be 15

Phil Cavell 37:33
midlife now for this for this book, I think it’s 40, 45. and above, I think, and then 40, and I widen that band, going forward at 90 is still my life, as far as I’m concerned. In terms of things like bone density, and testosterone and muscle density, all these things he could 30

Phil Cavell 37:56
No, that’s not an accident at all. Because in the ancestral environment, you know, you plants to breed and then bring up your offspring, and then hopefully, they will start breeding again. And that will happen by 30, there’s evolutionary pressure in the ancestor of you alive. 30, I think

Phil Cavell 38:15
any evolutionary psychologist listening, this will be coming on death. You know, that’s very broadly, the selective pressure to keep you alive to 30. There’s no selective pressure at all, in terms of genetically to keep you alive to 40, 50. Genetically.

Phil Cavell 38:33
So essentially, this book is about from that moment we become genetically irrelevant.

Phil Cavell 38:38
You know, modern medicine, we’re all still in very good health. But there’s a new study out, isn’t it? It’s just come out. I mean, I didn’t see that study, obviously, it’s just come out, where a third of 40 year old now, and a fourth third of 40 year olds, sort of, you know, serious underlying health condition. Diabetes, high blood pressure, etc, etc. So that kind of, you know, that’s kind of the age group I’m targeting, you know, if you’re not, if you’re not doing something about this, before, it is, you know, you should be thinking about

Phil Cavell 39:13
maybe there’s a long answer to a short question. So I think 40, 45 onwards, Carlton. And the new data research seems to bear that out.

Carlton Reid 39:22
So even though this chapter is quite dark in parts, there’s lots of humour in there at all, and you’re very self effacing in the book, there’s quite a few nice gags in there in quite a tough chapter. And it is hard reading for men. Yeah, it’s probably quite elevating for women because women can it seems can can do what the hell they like, and they ain’t going to come across from from, you know,

Carlton Reid 39:51
pitching over from a heart attack. So would you say it’s fair that women can pretty much got off scot free here?

Phil Cavell 39:59
Yeah.

Phil Cavell 40:01
appears so. Ultimately you don’t don’t want to run away with this and say, okay, and every woman, you know, you could whatever you want, and because you know, there are things and there’s lifestyle issues. In terms of self selecting group, we’re looking at people who seek to exercise moderately, women not seem to be really at risk here.

Phil Cavell 40:23
Right. And much cardiologists who are doing all this research for Gemma Parry-Williams, who featured in the book a lot, and it’s quite excellent.

Phil Cavell 40:33
And Ahmed Merghani, with his research worries me, they’re all desperately trying to find, you know, when some boxes that women are implicated, and they can’t find it

Phil Cavell 40:44
doesn’t mean it or not. It doesn’t mean they won’t be in the future. But right now the longitudinal studies can’t seem to find any friends, for veteran women athletes having audio.

Phil Cavell 40:59
So, you know, that’s about as far as we can

Phil Cavell 41:03
see, women are not in

Phil Cavell 41:06
now, I guess that feeds into the next question is with Why? And I don’t know, I don’t think anybody doesn’t know. It’s hypothised, you know,

Phil Cavell 41:19
things like the protective effect of Oestrogen, you know, decades and decades of oestrogen, you know, being used around the women’s bodies

Phil Cavell 41:29
means less atrial stretch Heart of the kinds of stuff, you know, and the fact that women have got two X chromosomes, men have only got one X chromosome, one Y chromosome, a lot of the

Phil Cavell 41:42
immune system information is carried on the X chromosome, does that mean they better?

Phil Cavell 41:48
You know, their immune system for men? Well, yes, they certainly do have better immune system and

Phil Cavell 41:54
or does it men seem to lack a central governor? You know, we think about it in horses, where resources, some resources cannot raise themselves to death. And that has given this this title, central governor is about men, you know, that we lacked the, you know, somehow the capacity or the, you know, the way we will say that in

Phil Cavell 42:17
and stop,

Phil Cavell 42:19
you know?

Phil Cavell 42:21
Or is there some other thing of men’s lifestyles that we store our information and incrementally just layer on inflammation on inflammation, and makes us vulnerable to the problem.

Carlton Reid 42:33
And talking about the cardiologist you interviewed for the book at a good place made to mention that you have got these wonderful experts in there, and an awful lot of them seem to be midlife cyclists to? Is that is that a fluke that they are? Is that how you came upon them? Or is cycling something that they were attracted to? For health reasons? Well, how come you met all of these fantastic cardiologists through cycling?

Phil Cavell 42:59
Well, I mean, most of them I knew before. For Nigel (Stephens) I knew before.

Phil Cavell 43:07
And Audrius (Simiatis) is a client who I met, so you know, obviously I’m pleased to meet these people aren’t are they coming for a weekend chatting? You know, I invite them to come and give a lecture at Cyclefit at or, you know, whatever, you know, so Cyclefit was a driver there, then I would just seek them out, you know, you know, if I was doing research, I was interested in Ahmed Merghant. I called him up and he said like I’m really busy.

Phil Cavell 43:33
You so he I interviewed him both a few times. I wouldn’t go over to sit in the I would go visit in the lobby at Guys hospital and sit there and in the lobby with the you know, with a recorder and just ask him as a question between patients. You know, so Audrius Simiatis he’s a he’s a cardiologist and a cyclist and an immoderate one, he exercises hard. Nigel Stephens isa cardiologist, very well known. European Champion, obviously exercises and immoderately both of those do say, exercise hard, because they enjoy it necessarily, because they think it’s good for them.

Carlton Reid 44:13
I’ll go straight into a part of chapter three, you basically talk about the Lancification of cycling. So it’s again, this is a point that maybe we don’t raise often enough and because of Lance’s doping background would you do point out elsewhere in the book as you are acerbic elsewhere in the book about his doping background, but here you’re just talking about how in 2000 and with you know, his book, “It’s not about the bike” that brought a whole bunch of new people into cycling, a new cohort, more women came in into cycling, partly because of Lance. It wasn’t his Tour de France success, per se. It was the coming back from cancer success. So let’s just let’s kind of park to one side that

Carlton Reid 44:59
doping side of Lance Armstrong and just focus on you know what he actually did for cycling. So you presumably a positive on that side of the Lancification?

Phil Cavell 45:13
I am. I am very positive on that side. I mean to be fair, I was actually quite positive. On the other side for a long time I thought he’s winning 93 in Norway in the rain, you know, was astonishing when he won

Phil Cavell 45:29
absolutely phenomenal.

Phil Cavell 45:32
I think he was younger that year than the junior world Champion. And I’ve got clients who, you know, who were very ill with cancer, and their oncologists, American oncologist had prescribed them cyling.

Phil Cavell 45:48
And

Phil Cavell 45:49
that’s coming. And so my, my oncologist has told me to get a bike.

Carlton Reid 45:54
An awful lot of people in the bike industry right now, probably wouldn’t be in the bike industry without that, that backstory he. Absolutely, yeah, we’ve got the bike boom now, but we had also, back then we had the Lance boom, so the road bike boom, was was almost singlehandedly down to Lance.

Phil Cavell 46:12
That’s right. That’s right. And it’s just not often is it? I mean, I, you know, I almost was like, there’s an omerta about it, you know, about you can’t discuss this. Yeah, and I totally agree with that. I think that’s right, I don’t think you know, I don’t, I don’t think I would have a business without there. I said, I have a very different kind of.

Carlton Reid 46:29
Let’s change the subject anyway, and get away from that, cos I know that’s a, that’s a red rag to a bull for lots of people, many people might have turned off by now. So let’s,

Carlton Reid 46:38
let’s change the subject. And that is a no no HRV so that’s heart rate variability. So you mentioned that in chapter three is a big, big splurge on it in chapter three. And then you come back to it even further into the book in which you basically say, you know, all the the FTPss all the all that, you know, the TLAs the three letter acronyms in the book, this is perhaps one of the the most important for and we’ve got a stress for an midlife athletes or somebody who’s trying to either get good or stay good on a bike. So So describe to me as a layman and you’re a layman, but describe heart rate variability and and why it’s now considered to be that’s that’s the kind of the gold standard.

Phil Cavell 47:27
Okay, well, heart rate variability HRV is just a measurement of the difference in spacing between your heartbeats. That’s what it is simply, we know we often think our heart is racing, you know, 67 to 130 beats per minute. And the spaces between those beats will be equidistant. They’re not there anything.

Phil Cavell 47:50
And, and the differences spacing carries a lot of information.

Phil Cavell 47:55
Life Science can use that information to improve their performance and their overall health well being.

Phil Cavell 48:02
The context of this book is, is I desperately want you in life athlete, to look after themselves,

Phil Cavell 48:09
be healthier, be more productive, to achieve the goals they set for themselves on the last ride in a tablet, or or a European Championship and roll this book is to say, Okay, if you’re going to do these things, look after yourself. You know, and that really is, despite the as you say, the irreverent humour in the book, there is some irreverence during the book. You know, overall, I hope the message of the book of course, is I want people to look awesome. And the reason I come back to HRV in the mindful slackers chapter, the end, I want to find a way to try and help people feel better. And heart rate variability, the way they do that, and one of my friends, very good friends within the book few times in Mandeville, who is a consultant is, you know, was was was, you know, I chatted about this a few times, he they use eight HRV. Some people take charge in intensive care, or they’re they charted hospital. And it gives some predictive information. And that predictive information is something we can use, I mean, back in the day, going back 40 years or 35 years, and I would get up in my heart rate. And I would do that and I would in the mind working hard and having an indication of how rested I was or how fatigued I was or information was only minimally useful because a lot of endurance athletes are what are what’s called a cardiac or heart just fall through the floor. So you know, a lot of us have heart rates within the 30s and early 40s. So, you know, taking our heart rate even if a virus are not very well in the morning, isn’t an exceptionally useful. However, HRV is a much more honest and nuanced metric. It will tell you how fatigued you are, how rested you are, how ready you are to punish your body with heart opening.

Phil Cavell 50:00
I think that’s true for all athletes. But it’s, it’s especially true for midlife athletes, because we’re intrinsically swimming upstream, swimming against the tide of nature.

Phil Cavell 50:13
So we need to know this important information and have the presence of mind the characters say, HRV is not looking great, you know what I, I shouldn’t think I should go to yoga class, eat properly, you know, hydrate, rest, and then train tomorrow. You know, that’s eminently sensible.

Carlton Reid 50:34
So what that was in chapter three, and it was, but then, because we’re getting done on TLAs, let’s go to the next one. And because you’ve got an interesting bit of research there, and that is functional threshold power. So FTP, a lot of people

Carlton Reid 50:51
who were into their, you know, performance sport, will, we’ll know FTP, but what in the book you’re backing this up with, with research, is the bizarre sounding anecdote or not anecdote finding, I should say, Sorry, that your hardcore amateurs are probably redlining, probably

Carlton Reid 51:13
going through that, compared to pros, and people think, obviously, Pros will be, you know, absolutely at the limit there. And they’re not so so what’s happening there? And what can people do about it?

Phil Cavell 51:26
Yeah, you can all the point they want. The FTP or functional threshold protocol,

Phil Cavell 51:34
is a number which has gained in popularity. And it’s now become the only metric if you like. And the point about this is not to say that FTP doesn’t use or you should use it, or you can reference it. My point is, you shouldn’t be meeting the reference. Because, let’s be honest, at some point, your FTP will plateau, you know, you’re not a robot, you know, you know, so you can’t keep expecting to ratchet up your FTP, you know, it’s not a one way street, it’s either gonna have, and at some point is likely to go down. So, you know, if you make if you view your cycling enjoyment contingent upon,

Phil Cavell 52:15
I think you’re, you know, you’re in for disappointment, there’s a, there’s a broader basket of things that you can look at, reference, your performance enjoyment, that’s really what I’m saying.

Phil Cavell 52:28
With FTP is the one is doesn’t actually, it doesn’t present any physiological markers, and

Phil Cavell 52:36
it doesn’t, it’s one to actually track accurately, and it’s impossible to track accurate, you’re on your own, but you’re not actually a blood. So you know, what you’re doing really doing on your own section. So what what the coaches that I found, and the three or four in the book is that most people, you know, overstate their FTP. And, and if they then use that as a predicate for the training levels, through the year, they end up training, they end up going too hard most of the time. And the, as you say, the this is all just data. And if you compare that to professional cyclists, they spend, proportionally less of their time, anywhere near the line that we do. Their bodies are on tick over. And we’re racing away like a hummingbird.

Phil Cavell 53:27
And that’s, you know,

Phil Cavell 53:29
I told you all you need to know, you know, these guys race for a living and yet they’re nowhere near their red line. We go on living and we’re twice their age and we’re passing off the red limit.

Carlton Reid 53:43
So what can people do what is it just is that basically just don’t overtrain is that is that the giveaway there?

Phil Cavell 53:50
It’s just the structure is different. It’s about saying look at your training, you’re looking at providing and reviewing and if you actually go back to through our my and Jules’ career at Cyclefit, and also in writing this book, let’s go back to first principles. You know, what we design to do, you know, so essentially human are extremely good at endurance, we’renot very fast. There’s no other mammal in the world that we can out run? We can’t even out run a badger you know we’re not great you know what I mean? We can’t there’s no there’s no mammal in this country you know, you can Out Run I mean all me You know, we’re just we’re not far we are is endurance. You know, we write endurance animals we were we were born and evolved to persistent hunt. So you know, those endurance those are the those that go with our evolution in

Phil Cavell 54:46
healing our endurance themes if you like, and all of the coaches I interview with saying the same thing it’s like well, lets you know what you really want to do. Not only the midlife cyclist, but certainly more than the life side

Phil Cavell 55:00
This train, oxidative system, aerobic system, those are the ones you want, you actually want make that the most efficient machine, you can make it before you even think about,

Phil Cavell 55:13
you know, looking at pure high end form. And I think that’s absolutely right. Well, what happens too often on with my clients is that I’ve got, you know, it’s not like I can say that they’re not there to their coach that can come into the sport, absolutely loving it, come to this set up number, and they just want to elevate the FT number, if I will, not necessarily all guys, it’s guys and girls, but, you know, hold on a second. You know, you’re ignoring a whole background there of aerobic capacity training you should be doing, you know, you’re bypassing all time you’re on the red line, you’re not working at the system.

Phil Cavell 55:57
And the coaches data backs it up, they’re looking at they compare their amateur clients with a professional client, that professional clients are more rested, more rested, having an easier time but you know, less near the red line less overtrained, lift higher listed beat us.

Carlton Reid 56:14
So there are some great training myths that you do bust in the book. And I’d like to focus on on on one here. And it’s kind of less like almost two in one. But anyway, and that’s like the pedalling in circles and the souplesse the way that you’re meant to, or that was one point 20 years ago, and it’s still absolutely lingering when you call it the cycling’s Flat Earth movement. And that is the upstroke So are you saying forget the upstroke, upstroke is just a complete non-starter because, if I am right in saying, the hip flexor?

Phil Cavell 56:55
I will start with that presumption. Yes, there are times when you will be pulling away from a traffic lights as fast as you can or you know, start riding a mountain bike race, you will pull up the first few pedal stroke. Yeah. And on top of the climb standing up, you

Phil Cavell 57:14
may also block all that’s fine. I’m not saying you never pull up. What I’m saying is that when you’re pedalling at tempo,

Phil Cavell 57:23
on a climb or on the flat and you’re at your, you know, your your sustainable power, if you like you’re really working quite hard. There is no such thing as a non event. Because going back to first principles, Catherine, you evolved to be powerful in extension. Running, you’ve already got parents playing with ground contact. And ground contract means that you’re going to be using your, your extensor muscles, your glutes, your quads, and your path those your primary extensor muscles. Because those are the muscles that come back to when you come back, maybe a little bit of a hamstring as you push away from the ground. But that’s it. Once you’re free of the ground, that’s when your flex has come in to move the lever system after you take the next ride. So you’ve evolved to have our ground on time, which means you’re extensive.

Phil Cavell 58:17
That’s how that’s just human evolution. And if you if you ride a bike and actually just try and switch off the push down and just pull up your you know, in about 40 yards you’ll realise that’s not good, right? You’re trying to use lean muscle

Phil Cavell 58:35
evolved to fulfil that role.

Phil Cavell 58:39
And one of the you know the hip flexor muscles is is is primary amongst the hip flexors are essentially reflectors and stabilisers. And, you know, the only ever evolved to lift the weight of your leg forward for you can then take the next stride.

Carlton Reid 58:58
And that’s an example of us being harnessed to a Victorian contraption, leading us leading us into bad habist.

Carlton Reid 59:07
It’s a Victorian contraction that as you say in the book is quite constrained. And the motion on the pedalling. It’s not circles, as you say there, it’s basically I think one of the weights when you describe Armstrong’s pedalling technique is basically mashing on the pedal. So just hammering up and down forget the circles. Yes. Now I’m Phil, I’m in absolutely no way shape or form an athlete. I have done races in the past, but I tend to do

Carlton Reid 59:41
24 hour solo events just because I can then get into the top 20 because people just drop out anyway.

Carlton Reid 59:47
But I do remember friends who are athletes, and when they’re trying to get me to train which I never used to do at all, but they would they would give me exercise and they say you should do this. And one of the ones I remember and this is when

Carlton Reid 1:00:00
During the book, I was thinking, hang on, I was told to do this at one point, which is no, you’re quite down on indoor cycling. But anyway, is this an indoor cycling technique where you’re meant to actually use one leg and pull up, you’re actually meant to be training your pull up muscles. And I’m sure a lot of people are probably still doing that. But you’re saying, basically, for God’s sake, don’t do that. It’s giving you no benefit whatsoever. In effect, it’s actually probably harming you.

Phil Cavell 1:00:27
I think, I think you should definitely do one legged pedal drills, if you intend to go and do one legged pedal races. If that’s what you intend to do, then that’s a reasonable thing.

Carlton Reid 1:00:39
I could win them, I could win them.

Phil Cavell 1:00:42
If I agree with you, it’s, it’s essentially

Carlton Reid 1:00:46
not very helpful and possibly can really hurt you. Because the hip flexors are quite a delicate muscle group and they pass through the hip. There’s not a lot of space there. It’s definitely not a muscle you want to over develop. And if you look at the architecture, the architecture architect that part of our body is very, very constrained. hip flexor is not a muscle you want to mess with.

Carlton Reid 1:01:07
So mash, mash, don’t try and do circles. Okay? Now that’s that’s that, if we don’t take anything else from the book, if it’s only one thing we take away, and in fact, I’ve printed actually picked out lots of things I’ve taken from the book. But anyway, if there was only one, then that’s a pretty good one to take away. Yeah. Yep. Another one, which

Carlton Reid 1:01:29
was basically unclipping. And you call that “pedalling paracetamol”? And that’s for people who come to you with all sorts of

Carlton Reid 1:01:37
different issues. And then you do this one simple trick, you know, like this YouTube thing, one simple trick cures, and then you find that that helps a lot of people. So just, in effect, stop being constrained. Is that is that what you’re saying with with peddling paracetamol?

Phil Cavell 1:01:52
Yes. bicycle, the humble bicycle, Victorian architecture, as you said before, it’s what quite constraining, and if you can remove one constraint, and you can give somebody a different sort of feedback from the bicycle. So one of the things we do, someone comes in, they’re injured, or they’ve got a problem.

Phil Cavell 1:02:14
Head problem, kneew problem foot problem, one of the things, we look at the pedal scan, and we see that the scan is very dysfunctional, one of the things we’ll do is take off the pedal, put some flat pedals on, put them in their trainers and sit back on the bike

Phil Cavell 1:02:29
and pedal the new trainers on the flat pedals. And more often than not covering 90% of the time, you just get this kind of transformation in both pedalling activity, motor patterning, but also in their own their emotional mood, like they suddenly feel relaxed, and they feel efficient, they feel powerful, they feel productive. And all you’ve done is you’ve unkept them, frankly, and stop them being able to pull back and pull up.

Phil Cavell 1:02:56
And could they just feel again, they can just start to feel repetitive again. And it happens all the time. And it generally happens with clients who’ve been injured. Not always, by the way, but clients who’ve been injured, and we’re, and we’re trying to rehab them. And it happened the other day, it happened the last week. Last Monday, I had a client ex pro cyclist, and he’s now been sent away with, you know, a couple of months of three times a week, he has to eat for five minutes, either indoors that pedals on his mountain bike without pedals.

Phil Cavell 1:03:28
And he’s going to do it.

Carlton Reid 1:03:29
So, Phil, the the obvious question is, well, why don’t we just unclip all the time?

Phil Cavell 1:03:34
It’s a really good question, because that isn’t isn’t why we have pedals in pedals because they can provide a lot of efficiency having a stiff carbon soul which disperses the the pressure across the whole soul of foot. Pedal holds your foot in the right position relative to the pedal spindle, the maximum efficiency and power and also because you want to move around a bike, and if you’re moving around a bike, you need to have your foot clipped in, you know, it’s very hard to send fast or paddling back or get out the saddle and pedalling in time. If you’re not, there’s plenty of reasons to be clipped in. You don’t clip into pull up your clipping for for stability.

Carlton Reid 1:04:13
Hmm, okay, takeaways from the book. Okay, so I’ve got a little box out here, fill, and we can go through them.

Carlton Reid 1:04:21
And if I just if I just say what it is, and then you give me a quick, why, why you why I picked this up from the book why I think what I think is important, but you tell me why you put it in the book. So don’t drink booze.

Phil Cavell 1:04:37
Because Because ethanol alcohol ethanol is an obligate oxygen.

Carlton Reid 1:04:42
it’s a poison.

Phil Cavell 1:04:45
It treats it as poison and is obliged to metabolise it first, so it recognises as a toxin and it’s very excited about it wants to get it out your body quickly. If you’re trying to train the next day after

Carlton Reid 1:05:00
looked at many things. Your body is still frantically trying to metabolise the alcohol and won’t metabolise the very healthy breakfast you have continues to order all the alcohol. ethanol is not recognised as the body’s fuel is recognised as poison. I should say that. I’ve got no you know, I was a very, very I used to basically drink a lot of red wine. And still would, you know, I’m somebody, I’m a sinner not somebody who is abstemious by nature, we are

Carlton Reid 1:05:30
you have actually made wine recommendations in the book, there’s a couple of points where you talk about Italy,go you know, this particular vineyard to go here. So, yes, you have you’re not totally you’re not a teetotaler from from from day one. You do make wine recommendations, but that’s good point. Okay, so that’s don’t drink booses, but do drink cherry wine, sorry, cherry juice? Why would you drink cherry juice? T

Phil Cavell 1:05:53
hat’s been shown to have some points

Phil Cavell 1:05:56
have some effects in terms of sleep and recovery? So cherry juice is has been shown to be quite beneficial.

Phil Cavell 1:06:06
That was

Phil Cavell 1:06:08
it’s been out for a few years that research. I mean, certainly cherry juice seems to be a bit like whoever was taking

Phil Cavell 1:06:16
on what they it was. A few years ago. Everyone was

Carlton Reid 1:06:19
Beetroot

Phil Cavell 1:06:20
beetroot juice, weren’t they? Same thing.

Phil Cavell 1:06:23
There are certain certain chemicals in the in beetroot and in cherry. It used to seem to have some beneficial effects. Yeah.

Carlton Reid 1:06:31
And it’s also good for sleep, isn’t it? Usually you say it’s

Carlton Reid 1:06:36
melatonin at night and stuff?

Phil Cavell 1:06:38
Yeah. So it stimulates

Phil Cavell 1:06:40
Which which which secretes melatonin, which helps you sleep.

Carlton Reid 1:06:45
Okay, now you’re a big fan in the book of cross training. So you do say you know don’t it’s not Yeah, it’s about the bike but don’t be on the bike all the time. One thing and this is actually something I do all the time anyway. And so you said about walking over uneven surfaces and that’s for bone density. So you know, don’t take just your dog on the canal towpath, you know, go into the woods a bit and get a bit of off roading in. But then you also mentioned something I don’t do that. Maybe I should and that’s paddleboarding so it seems you’re you’re kind of like a big convert into paddleboarding?

Phil Cavell 1:07:20
Yes. I’m into anything? Yes, I think the older you get. It’s almost like the less cycling you need to do to be faster at cycling you won’t be fast at cycling. The older you get the more you’re gonna have to drop out cycling in something else. Your photo you’re fighting bone density sarcopenia which is muscle loss. So your for you need to exchange your cycle sessions with something else. What do you what do you exchange them for? so chaotic walking? That is great man listen describes a great friend of mine physiotherapist because it walking is just a way if you can’t run for one reason or another. Healthy walk is a really good idea. So walking, probably walking poles on rough ground every step it’s different for bone density for balance for strength. paddleboarding is great for cyclists because it works on several things we really add

Phil Cavell 1:08:10
strength, lower trap strength, and also keeps us an extension of not flexed. Or an office chair. We’re an extension so paddleboarding It is really really very good for scientists is almost a perfect antidote sight out one session and put in something else something like a boarding or walking with all or something.

Carlton Reid 1:08:33
Okay, next, you kind of pre dismissive on most supplements but then you do say vitamin D

Phil Cavell 1:08:43
Yes, between these a hormone, it’s not a vitamin. So it provokes the body to do something.

Phil Cavell 1:08:49
And vitamin D i think is without, you know without

Phil Cavell 1:08:55
proselytising saying say you’re watching run out and buy vitamin D, it doesn’t have a role in in provoking middle aged athletes to you know, to increase density things to have some function of the immune system. We live in the Northern Hemisphere, supposedly getting the same sunshine that we used to, you know, seems to make sense, which is long overdue it

Phil Cavell 1:09:19
supplements seems to be what seems to be pretty much universally accepted, I think between these as you get older and still trying to hang on performance.

Carlton Reid 1:09:30
And that than maybe cod liver oil, you kind of you say you take that as a supplement too.

Phil Cavell 1:09:34
Cod liver oil Yes, it’s cod liver oil obviously it’s it’s, it’s it’s good because it is you know your lipids and your blood

Phil Cavell 1:09:45
is HDL but also it is also anti inflammatory because fish oil actually has an anti inflammatory role.

Phil Cavell 1:09:55
So you know, cycling essentially high level Cycling is inflammatory

Carlton Reid 1:10:00
And, you know, he fish oil will actually be a mild anti inflammatory.

Carlton Reid 1:10:06
And then a big I’ve actually put this in caps a big takeout from the from the book which you mentioned a couple of times a few times. And that is sleep.

Phil Cavell 1:10:14
Oh yes, this is a big one. I mean, I, we didn’t go into this enough and I wish I had. But I think the fall asleep is underestimated it’s underestimated with older people, older athletes, we just underestimated we just try and burn the candle at both in and then you know, make a sandwich out of it. It’s just like, we’re into March. And sleep seems to have the thinktel role every year studies and the research seems to suggest sleeps role is more and more crucial. I think midlife people, you know, panting profession, family exercise responsibilities, you know, the first thing that we can get rid of, it’s sleep. So, you know, it’s an extra hour. And we need, you know, we get up earlier, you know, so we sacrifice it willingly to try and try and tick off the rest of its responsibilities. But there seems to be interest.

Carlton Reid 1:11:07
Zwifters have now got a turn away here. Now that turn off now, because you’re not really a big fan of indoor cycling, are you?

Phil Cavell 1:11:16
No, I think I think I’m, I think that’s fair to say, Carlton.

Phil Cavell 1:11:20
Yeah, I can’t deny that.

Carlton Reid 1:11:21
So why Why? I mean, you mentioned in the book, but tell us now why you’re not a big fan of indoor cycling.

Phil Cavell 1:11:27
I’m not a fan of it because

Phil Cavell 1:11:30
I think people go too hard, in a poor position in poorly ventilated rooms. with not enough hydration, it’s just this this alarm authority for me, because an indoor cycling generally and this is an assumption and I might be wrong. But generally speaking, these days, indoor cycling seems to be about going very, very hard and very, very far pain cave stuff, isn’t it? So the even the pain is saying, you know, we’re going to hurt ourselves. Yeah.

Phil Cavell 1:12:04
Yeah. And I to me something star side where the topography in the road and the terrain and limit your effort, you know, you go up the hill, and you’re gonna go down a hill, you know, there’s a natural kind of flattening effect. If you like, your south side, so there’s fresher air and slightly, okay, and, you know, all these things. And there’s something about the way people are wired in or, you know, when they’re really riding hard, I think, form on the bike posture, and then muscle recruitment and their motor patterning. And they seem to kind of fight, right, which itself is completely stationary and mobile, so it’s not moving with you. And that’s what we forget, when we ride a bike out on the trail. You know, that moves us soccer dance, isn’t it, it’s moving and you’re moving, moving together. That doesn’t happen, you move in.

Phil Cavell 1:12:53
And guess which one’s gonna get thought.

Carlton Reid 1:12:55
So there’s a nice quote in there from from Dr. David Hulse. That’s on page 169. For anybody who’s reading along with this podcast. And that is “cycling mile upon mile in scenery.” I thought that encapsulated a lot. It’s like, you can actually go a lot further than you think when you’ve got nice things to look at.

Phil Cavell 1:13:19
What page is that?

Carlton Reid 1:13:20
Page 269. So it’s in one of the it’s in one of the final bits where

Carlton Reid 1:13:29
and I just thought that was excellent. Because it that Yeah, because my son’s just done a video of Scotland, his trip in Scotland recently. And just the the scenery was wonderful. And you’re just looking at it. And it’s probably one of the reasons that video do quite well is because a, he’s done some great drone photography of him and his girlfriend cycling, the weather was beautiful. So you can see for miles and miles, you can see the road snaking away. And you can just think, yeah, I could do 60 miles through that kind of stuff pretty easily. Because it looks so beautiful. So get out there and ride that’s actually the way we end the podcast. But that that is actually something that is quite important that that part of cycling, you lose that, no amount of computer generated graphics can can bring that that part of cycling into reality.

Phil Cavell 1:14:21
I agree with you. Dave Hulse writes beautifully. He writes beautifully.

Carlton Reid 1:14:27
And so yeah, it towards the end of the the book, you’re talking about how your next book in 20 years time when you’re that old is going to be called “The Twilight Cyclist”. So I absolutely look forward to to reading. I get to that age And I’m sure we’ll have another podcast even though I’m sure when we call that of course something weird and wonderful. In the future where we’ll we’ll talk about that book. But let’s come back to the present and the Bloomsbury book, Bloomsbury Sports. £14.99

Carlton Reid 1:15:00
It’s got $20 on the back here. How can people get hold of the book? Phil? How can they get hold of you? What are your social media handles? And give us your

Carlton Reid 1:15:13
website so people can go to your corporate side?

Phil Cavell 1:15:16
Yes. So www.cyclefit.co.uk

Phil Cavell 1:15:20
You can buy the book

Phil Cavell 1:15:23
I’ve got you can follow me on twitter if you want my content.

Phil Cavell 1:15:28
I think it’s just about anywhere you can search me on Twitter.

Carlton Reid 1:15:32
Thanks to Phil Cavell and thanks to you for listening to the spokesmen cycling podcast show notes and more can be found on the-spokesman.com. I know I’ve already said the usual show sign up. But as you’ve heard from Phil and Dr Hulse it bears repeating. So

Carlton Reid 1:15:55
get out there and ride and “there”, of course, is outside …